Meet Rajgor

I'm nearing 1 year on X went from shitposting to: - working with 20+ clients - co-founding and scaling Clario Content - helping YC founders & $500M+ ads operators here are 10 lessons on building a DFY branding business: 1. positioning is 80% of the game. early on i was "helping founders grow their brands" cool story... so is everyone else when i shifted to "Helping 7-8 fig founders scale their personal brands on X with AI systems" qualified leads, better conversations, higher close rates specificity beats broad appeal every time --- 2. systems over hustle i used to post 3x/day manually exhausting and didn't scale now i post 4-6x/week with systems that: - nurture leads on autopilot - pre-sell prospects before calls - convert followers into pipeline you can't work 10x harder, but you can build systems that work without you --- 3. proof beats promises never said "trust me" or got salesy always showed: - before/after metrics - client results (specific numbers) - exact outcomes delivered people don't buy what you say they buy what you've proven you can do --- 4. speed compounds fastest to reply = highest close rate We've booked calls by replying in 5 min while competitors took 5 hours speed isn't pushy... it's professional urgency signals you actually give a shit --- 5. followers are a vanity metric i used to think followers meant everything when i was writing threads, i genuinely believed reach = revenue learned the hard way that's bullshit i've seen accounts with 2k followers close $50k deals and accounts with 50k followers making $0 what actually matters: - qualified leads per month - conversion rate (followers → calls) - close rate on those calls - actual revenue generated relevance over reach --- 6. authority sells before you ever talk when prospects already trust you before the call, sales becomes confirmation not convincing that's what brand systems do ... they position you as the obvious choice you're not selling anymore, you're just onboarding --- 7. most people confuse activity with progress posting 5x/day feels productive but if zero people convert, you're just performing the real work is: - positioning clarity (who you serve + exact outcome) - funnel infrastructure (lead magnet → nurture → call) - conversion systems (DM → qualified → closed) distribution without conversion = expensive noise --- 8. relationships unlock opportunities my biggest wins didn't come from content they came from: - founder networks (people building similar things) - strategic partnerships (aligned offers, shared audiences) - connecting with people 2-3 steps ahead (proximity = growth) content gets attention relationships create actual deals --- 9. building in public compounds trust i document: - client wins (with permission) - what works vs what doesn't - lessons learned in real time transparency builds trust faster than polish --- 10. consistency beats perfection i shipped imperfect content for 10 months straight didn't wait for perfect positioning didn't wait for perfect design didn't wait for perfect clarity just shipped, learned, iterated the people who "planned to start" a year ago are still planning We're here closing deals --- if you're a founder building on X: you don't need more followers you don't need more content you need better positioning + conversion infrastructure that's the whole game tbh let's build --- spent almost year learning these lessons if they helped you skip some mistakes: -like it -share it with a founder who needs it -follow for more (posting these weekly) appreciate the read

@HumansNoContext not bad yeah

Color changing nails showcased at CES 2026

@InternetH0F bro's got his own personal tutorial

what a hero

@ExtremeBlitz__ 🤣🤣

>referring to Peter Parker as Tom Holland

@storeycopy joined 6 communities for research and now i just live there😂

David Ogilvy said: "Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals." Start with the reader. Soak up their reviews. Join their communities. Steal their exact language. Copy that sounds like the reader converts 2x better.

@0xEthan finally some representation rock on bruv

Being unemployed is the best life ever

@IAmAaronWill where does scrolling this app fall boss?

Work non-stop and only stop for 3 reasons. Sleeping. Lifting. Eating. Other than that. Focus purely and solely on business and self development. Impossible to fail.

@Seanfrank my aliexpress order still hasn't arrived and now i'm worried it's personal🥲

China is not near collapse There are LOTS of things they do amazingly well 50 years ago they were a poor, starving country, and now they lead the world in a dozen+ industries. it is a modern marvel that should be looked at in wonder. BUT- they face 4 critical, real, issues that all could be 2008 (or worse) 1- they really do have a housing crisis. housing prices keep falling. Sounds good right? except the amount of debt that is currently owed is in the trillions. remember 2008, when houses prices started to fall, so people owed more than their house was worth, so they stopped paying, and then housing prices fell more and the cycle repeats? Because of some very unique stock market and investing choices- nearly all of the average chineses persons money is in houses. its a heavily finacilazied system, with lots of debt, and defalation. it is the single scariest global problem 2- youth unemployment. every country has bad youth unemployment. but the official numbers coming out of china are BAD. 50% worse than the US Now, the article counters the demographic issue with a hand wave of robots... but high youth unemployment and robots taking the jobs that do exist sounds like the making for a sci fi revolution film 3- taxes and social security This is a problem for the next 20 years. but unless we make some drastic improvements in robo nurses, the unfunded pension liabilities in china will bankrupt them it is as bad as the pension + social security problems in the USA, except they have a way steeper curve of pensioners coming online so the problem is bad now, but getting worse expentionally 4- a seprate society the fact they have their own internet is bad. not like "they need freedom" type of bad. but because it stops them from moving up the value chain of the economy. the USA stopped making physical things and made services and digital goods that we exported. the whole world uses google and meta and the services built on top and below that. chinas answer was the chinese version of that. but once their manufacturing gets too expensive (it always happens, look at korea) I dont think they have the network effects to move up the value chain --- This isnt a pro america post. we have a lot of problems. this isnt a taiwan war post, or an ai will save us post. its just the facts if you ever speak to anyone in china. houses are too expensive, every company has too much debt, a bunch of people are jobless, old people are retiring and need money and they are stuck in a silo with their own internet

@oliverhenry man how do i get my own larry

10,000 people are using Larry. What are you promoting?

@nicktheriot_ found out there's a whole system for this and i've just been guessing...

If I had to find 30 winning ad ideas in the next 30 days, I wouldn't sit in front of a Google Doc guessing what converts. I'd reverse-engineer brands actively scaling right now and recreate their ads for my niche using this exact TrendTrack filter stack. Most people approach creative strategy completely backwards. They open a blank document, stare at it for 20 minutes, throw together some random hook they think might work, waste money producing an unproven concept, then burn ad spend testing it. And 90% of the time, the ad flops as you're trying to invent from scratch what already exists. Brands are spending thousands per day on ads that are PROVEN to work. You can see exactly which ads are scaling. You can see the exact scripts. You can see the landing pages. But instead of using that data, most people try to be Don Draper and write copy from their gut. That's insane. Here's what I do instead and this is the exact routine I follow to build one new winning ad concept every single day: STEP 1: SET UP THE RIGHT FILTERS IN TRENDTRACK I don't want to see every brand running ads. I want brands that are ACTIVELY SCALING right now. Here's my exact filter stack: Monthly Visits: 100K to 1M Why this range? At 2% conversion rate and $50 AOV, 100K visits = roughly $100K/month revenue. 1M visits = roughly $1M/month. So I'm looking at brands doing $100K-$1M/month. These are brands past the startup phase but still running direct response ads (not generic brand awareness campaigns). If you want to adjust: cut these numbers in half for $50K-$500K brands, or double them for $500K-$2M brands. Traffic Growth: Positive (month over month) This is critical. I don't want brands that are flat or declining. I want brands that are GROWING because growth = they're spending more on ads that work. If traffic is going up, their ads are working. Visitor Countries: US Most of my clients advertise to US audiences, so I filter for US traffic. Adjust based on your market. Language: English Self-explanatory. Shopify Apps: Klaviyo This tells me they're serious about retention and email marketing (usually a sign of a scaled brand). Meta Pixel: Installed Confirms they're running Facebook/Instagram ads. This filter stack takes 1.5 million shops down to about 575 shops. That's perfect. I don't need millions of options. I need the RIGHT options. STEP 2: SORT BY BRANDS ACTIVELY SCALING Once I have my 575 shops, I sort by "Relevance" (brands that match my filters most closely). Then I browse through pages 1-4. Sometimes I go deeper if I want more variety, but honestly the first few pages give me endless ideas. I click on a brand. Let's say I click on "Serene Herbs." First thing I check: Are they scaling month over month? If I see their traffic graph climbing consistently, that's a green light. They're spending more because their ads are working. STEP 3: LOOK AT THEIR TOP PERFORMING ADS I click "Meta Ads" and switch between three views: 1. Top Performing (ads with highest impressions) 2. Longest Active (ads that have been running forever are usually winners) 3. Most Duplicated (ads they keep copying into new campaigns - also a sign of a winner) I don't have a preference. I look at all three. Then I watch the ads and ask: ⦁ Is this top-of-funnel (problem-aware, solution-aware, unaware)? ⦁ Or lower-funnel (product-aware, retargeting, discounts)? Why does this matter? Because I need to know what problem I'm solving in MY ad account right now. Do I need more cold traffic? → Look for top-of-funnel ads. Do I need better conversion on warm audiences? → Look for lower-funnel ads. If I don't know what I'm solving for, this whole process is a waste of time. STEP 4: GRAB THE SCRIPT AND LANDING PAGE Once I find an ad I like, I click "Open Ad Details." TrendTrack gives me: ⦁ Full transcript of the ad ⦁ The landing page URL they're driving traffic to This is gold. I'm not just seeing the ad. I'm seeing the ENTIRE funnel: ad + landing page. STEP 5: RECREATE IT FOR MY PRODUCT USING CLAUDE People mess this up usually as they try to manually rewrite the script. That takes forever and usually results in a worse version. Instead, I use Claude. First, I give Claude my product URL: "Here is my product: [URL]. Tell me everything about it." This forces Claude to actually understand my product (ingredients, benefits, positioning, price point). Then I paste the winning script from TrendTrack and say: "Rewrite this script from another product and industry for my product." Claude spits out a script that's 80-90% ready to go. THE GOLDEN RULE: NEVER COPY YOUR COMPETITORS This is the most important part. DO NOT recreate ads from brands selling the same product as you. Why? Because that's what creates high CPMs. If you're selling dog vitamins and you copy other dog vitamin ads, your creative looks identical to every other dog vitamin brand. Facebook's algorithm sees similar creative = charges you more. Your audience sees similar creative = scrolls past it. Instead, I look at DIFFERENT industries entirely. Example from the transcript: I found a winning ad about gut health for humans (talking about worms, toxic buildup, etc.). I rewrote it for a DOG multivitamin brand. Completely different industry. Same psychological framework. Brand new angle for the dog supplement space. That's how you cut through the noise. STEP 6: SEND TO MY EDITOR AND LAUNCH Once Claude gives me the script, I: 1. Copy the TrendTrack ad link (for visual reference) 2. Copy the Claude script 3. Send both to my editor My editor produces the ad (hires UGC creator if needed, edits the video, etc.). Then we launch it. I do this ONCE PER DAY. That's 30 new ad concepts in 30 days - all based on proven winners from brands actively scaling. BONUS: I ALSO RECREATE THE LANDING PAGE TrendTrack shows me the exact landing page the winning ad is sending traffic to. I take a full-page screenshot, upload it to Claude, and say: "Review this landing page and recreate the copy for my product." Now I have: ⦁ New ad creative (based on a proven winner) ⦁ New landing page (based on a proven funnel) I can test the new ad with my current landing page AND test it with the new landing page. Double the learning. THE 80/20 RULE I STILL FOLLOW Even with this strategy, I'm not just testing random new concepts. 80% of my time = iterations and variations of messaging that already works. ⦁ Iteration = take a winning ad, change ONE thing (different hook, different visual style, same message) ⦁ Variation = same core message, different creative execution (e.g., testing a new angle on "scratching" for dog supplements) 20% of my time = new messaging (testing new personas, awareness levels, desires, or sophistication stages). This "one ad per day" strategy feeds into that 20%. THE LESSON: If you're sitting in front of a blank Google Doc trying to come up with ad ideas, you're doing it the hard way. Winning ads already exist. Brands are spending thousands per day on concepts that WORK. Your job isn't to invent from scratch. Your job is to find what's working in OTHER industries and bring it to YOUR niche. That's the Mr. Beast approach. That's how his team gets 4X the views by finding trending concepts and recreate them better. You can do the same with Facebook ads. TrendTrack + Claude + one ad per day = 30 proven concepts in 30 days.

@ItsKieranDrew on my 6th fresh start this year, feeling great about it

Starting again from scratch is only a problem when you measure by other people’s standards.

@scaling_shields "the no was never about you, it was about their tuesday" gonna use this for my dating life

youre spending money on apollo to email strangers who hate you while 900 warm leads rot in your calendly i literally booked 21 sales calls in one day last month without sending a single cold email to a new lead no scraping, no clay, no new lists just emailed people who ALREADY said no every cold email campaign generates 3 types of replies: yes - books a call no - not interested ghost - showed interest then disappeared most people delete the nos and ghosts and go buy more leads i exported every email address that had ever booked a call with me through calendly not clients the ones who booked and didnt close the ones who said "not right now" the ones who no showed the ones who said "too expensive" the ones who ghosted after the call the ones who said "maybe next quarter" 900 of them sitting there doing absolutely nothing dead leads right these people already know my name already know what i do already showed enough interest to get on a call already sat through a pitch these are the warmest leads in your entire business and youre ignoring them to go chase strangers on apollo so i wrote a 4 line email subject: quick one "[name] its james from frostmailer we spoke a while back about cold email and lead gen reaching out because we just launched a new offer - we build your entire cold email system for free. you just cover software costs only doing a limited number of free buildouts - want to jump on a quick call to go over it?" no personalisation, no AI, no clay enrichment 4 lines to 900 people who already knew me results: 900 sent 79 replied - 8.7% reply rate which is 10x a normal cold campaign 52 interested 21 booked calls in the FIRST day twenty one calls from leads i had written off the person who said "not right now" 3 months ago is a completely different person today their business changed their budget changed their biggest client might have left their competitor started using cold email and theyre panicking the no was never about you it was about their tuesday and today is a different tuesday go export your calendly right now export every lost deal and no show from the last 12 months write 4 lines with a new offer send it today the leads arent dead the timing was and if you want us to build this sort of system for your agency dm me "COLD" (we run a performance based offer where you ONLY pay for qualified calls booked onto your calendar)

@nicktheriot_ i don't have an ad account i'm just here haha

Before stealing any ad concept, answer this question first: "What problem am I solving in my ad account RIGHT NOW?" Need more top-of-funnel traffic? → Steal solution-aware, problem-aware, unaware ads Need better conversion rate? → Steal lower-funnel, product-aware, testimonial ads Need to break through plateau? → Steal ads from Stage 3-5 sophistication markets If you don't know what you're solving for, stealing ads is a waste of time.

@ItsKieranDrew competition got fierce and i just logged off

When competition is fierce, quality is mandatory.

@nicktheriot_ i fumble the close in every area of my life not just ads lol

The FASTEST way to destroy a high-performing ad: 1. Build massive perceived value (600+ days of proof) 2. Position against expensive alternatives 3. Create urgency through consequence 4. End with 40% off discount (kills all the value just you built) It's like carefully masking a house for painting, then throwing the paint bucket at it and calling it done. Don't fumble the close. If the pattern shows you built value, don't immediately destroy it with a discount.

@IAmAaronWill i charge so little my clients feel guilty haha

I once charged a dude $3k for my services. When we finished delivering he tells me that he would've paid $10k. I was mad. So I increased my prices. Don't undersell yourself. Charge more.

@simonsquibb tell that to my landlord

How you make your money, matters more than how much money you make. Bring value to the world! Have a good reputation! =success

@borekbruhh tried the 90 minute timer once, spent 87 minutes deciding on the playlist it can't be only me...

working in cafes is gay amateur activity you're not a girl bro stop tryna feel aesthetic while drinking your mochaccino it's extremely hard to focus there cuz of noise, people, distractions... then you spend there 4 hours, $25, and get done maybe 10 minutes of real work AND on top of that you complain about how you're grinding i get 12 hours of work done in 3 hours: - dark room - headphones with flow state studio - monster or coffee - velo - water - 90 minute timer - phone in another room then i can go to the cafe and actually enjoy my time while you're spiking your cortisol because you can't focus btw the timer is the most important part without it you don't notice time passing and you procrastinate with it you're forced to use the time that you have ONE rule: do NOT switch tasks during the 90 minutes the second you check a DM your focus resets to zero takes 15-20 minutes to get back into flow state so if you check your phone 3 times you never actually entered deep work you were just sitting there pretending 2-3 of these blocks per day and you outwork every cafe guy with a macbook and an oat milk latte

@ItsMeBenChan and here i am with 11 tabs open and nothing posted man

my twitter tech stack: - X premium ($10/mo) - Notion (free) That's it, lol. - You can schedule tweets directly on X. - You can scroll the For You page for inspiration. Elon's done a pretty dang good job at making this an all-in-one platform. Take advantage of it.

@TheGeoMethod just realized i don't trust myself either so...

High-Ticket Sales 101: When a prospect decides to buy, they're not buying your product. They're buying 3 things: 1. Your belief: Do you actually believe this will solve their problem? 2. Your credibility: Do you sound and move like someone who knows what they're doing? 3. Your integrity: Can they trust you won't lead them into a bad decision? If your answer is no to any of these, you’ve lost the deal already.

@sullycopywriter nobody can explain what i do including me haha

Most marketing fails because they do A Lot. › Too many angles, › Too many promises. › Too many messages, Clear positioning beats clever campaigns every time. If people can’t explain what you do in one sentence, neither can the market.