Benjamin Chan

Most content produces zero results because its posting into the wrong part of the buyer journey. There are 3 types of people reading your content right now: 1. Someone who’s heard of you 2. Someone who’s heard of you but doesn’t trust you yet 3. Someone who already trusts you but needs a small push The conventional way of posting throws the same post at all 3. - Case studies hit cold audiences who’ve never heard of you - Tips and value go to warm audiences who need proof rather than information - Niche lead magnets go to people who haven’t decided whether you’re trustable Our Content Funnel System fixes this with a single rule: Every post has a purpose. Top of funnel (60% of posts): Flex posts, contrarian takes, silent authority content (selective tips) The goal here is to reach everyone in your market with easily consumable content and show them that you’re the hidden gem in the room Middle of funnel (30%): Case study breakdowns, unique angle posts, A/B comparisons with others in the market. Your job here is to break down what your method does and why its superior to everything else in the market. Bottom of funnel (10%): Handraisers, lead magnets, direct CTAs This is where you convert the warm audience that’s been convinced by the first 2 layers. A client in the B2B SaaS space came to us with 268 followers and no inbound pipeline. 8 days after we rebuilt his content architecture around this system: - $15,000 paid in full - $60,000 in pipeline - Up 700 followers Called me his cash cow for weeks after :) That's what happens when a post reaches the right person at the right moment in their decision If your content isn’t working like you expect, check which layer you’re missing.

@bookedbysye its not a one for one tradeoff this is twitter no one comes here to read essays

@ItsMeBenChan But you gotta do it wisely If all your posts are attention grabbing and not value driving I will simply get tired of your content Need value, not constant bait

Use these 3 emotions to 10x your post views 1. FOMO (e.g.”if you aren’t making 1M/mo with your brand you’re missing out, just use this one easy method”) 2. Drama (e.g. ”personal branding is for brokies”) 3. Inspiration (e.g. “I went from living on government payouts → buying the entire government” Working super well for clients right now, thought I’d share.

@kenyofweb3 thaaank u mate yea

@ItsMeBenChan This is definitely golden So every post you make should be for a particular audience in mind Hot take Ben

@Folarinoye15311 @kenyofweb3 @Prithvi_Jadwani everyone disagreeing has less followers smh…

@kenyofweb3 @Prithvi_Jadwani @ItsMeBenChan Bruh, you're missing something. Emotions are the engine. If you can't get your potential client curious, how do you deliver value, build trust, and get feedback?

@thewilliamrb esp cos people are on here to scroll no one logs onto this app to read a college essay lol

.@ItsMeBenChan has the MOST fascinating philosophy on b2b Twitter content: "people are on Twitter to be entertained, not educated." it fundamentally shifted the way i viewed the platform the first time i heard it. i used to think the play was being the most useful person on the feed at a given moment. that the better the value you give, the more you deserve people's attention. but here's what that line exposed for me: people aren't on Twitter to be educated - but they're still wide open to stuff that'll help them. they just won't take it straight. so you don't drop the value. you wrap it in something they actually want to sit through. Alex Hormozi has this story - a kid's dog has fleas, needs to take its medicine, and the dog won't touch it. kid keeps shoving the pill at it, nothing. so he asks his grandma. she goes, wrap it in a piece of meat. dog eats the meat, swallows the medicine, it never knows the difference. entertainment is the meat. the value is the medicine. you give them what they need through something they want to consume. this reframe did more for me than any course i've paid for.

@Saint_pablo123 could be Dubai itself - defo one of the fastest moving cities ive been to could also be because i was too comfortable in the prev place (Singapore). whenever i visit there now i kinda just chill

@ItsMeBenChan Why do you think

This video really made me seriously consider moving away from the city i grew up in Dubia seems like the obvious choice, any other option for someone who is making good money at a young age

@remoduzk i 100% agree with this but the first thing that came to mind was the bernie sanders meme

The only thing you need for growth is 2 words “I Am”

@lucareverie idk if uniqlo is different in countries but in singapore the sleeves are at my biceps seems the perfect length to me, try singapore uniqlo lol

Remind me to stop buying Uniqlo, the sleeve length on their shirts never make sense.

@LoganTGott funnel

Everyone is using Claude right now. Very few founders are using it to drive real pipeline from LinkedIn. So I built a free resource with the exact Claude prompts I use to build full LinkedIn funnels… the same system behind the multiple clients we’ve generated over 6-figs for. Most people are using AI to write posts. Almost nobody is using it to build the actual infrastructure that turns LinkedIn into a lead machine. I’m sure I could sell these prompts in the future but for now they’re yours: Comment "Funnel" and I'll send it over. (You need to be following so I can DM it to you.)

@NerdyDudeofEAH legend

My autism is satisfied daily in my continued and perpetual pursuit of excellence in Japanese. The road has been long and my focus diverted at times. But I have never wavered or ultimately given up for 21 years. I'm decently fluent now. Japanese is and forever will be. Mine.

@itspairaw @oliverbrocato vouch

@oliverbrocato Oliver your tweets are shit pls dm me

Hot take: If ur not actively hunting down counterfeiters, u don't actually care about ur customers. Ur letting them buy fake garbage WITH UR LOGO ON IT and pretending it's not ur problem. Agree or disagree?

@Polymarket you know who else has risen?

BREAKING: JESUS CHRIST RETURNING THIS YEAR? 4% chance. The odds have risen.

@iamsebetancur welp i’ll say it again $100M Childbirth

Called it before anyone else ☕️

@robimargz can't talk with friends while running

@ItsMeBenChan didn't you suppose to run though?

Just walked a half marathon with a few of my boys Beautiful weather in Singapore, will almost make the muscle soreness worth it