Perry

Your 3PL is robbing you and you don't even know it because you've never asked for a second quote.

$7M+ in sales this year $694k net profit 36% blended margin 2.69 ROAS at scale this isn’t “high ROAS, low volume” this is real spend + real profit most brands can’t hold margins once they scale ads this is what happens when your creative actually converts i broke down the full system behind this rt + comment “scale” and i’ll send it to you (follow for dm)

Nobody in ecom is talking about India. They fucking should. 1.4 billion people. The largest Facebook user base on the planet. Meta CPMs at $0.50-$2 in most health and beauty niches. India's ecom market hit $147 billion in 2026 and is growing at 18-20% CAGR — one of the fastest rates of any major economy on earth. The D2C market alone is projected to reach $60 billion by 2027, growing at 40% CAGR. India just surpassed the US as the world's second-largest e-retail market with 270 million online shoppers. And here's the part that's crazy: a massive chunk of the population speaks English. That means your US funnel doesn't need translation. You need a price adjustment, a local payment gateway (UPI handles 50% of all ecom payments there), and a fulfillment partner in Mumbai or Delhi. A friend told me he launched a US skincare product into India last quarter. Same landing page. Same ad structure. Adjusted the price from $89 to $29 for the Indian market. US CAC: $44. India CAC: $6. The margins still work because COGS and fulfillment in India are a fraction of US costs. He was profitable on day 3. The objection I always hear: "The AOVs are too low." Sure. Your AOV drops. But when your CAC is $6 and your COGS is $4, a $29 AOV product still prints. The volume makes up for everything. This isn't a market where you sell 1000 units a day. It's a market where you sell 10,000. The beauty and personal care market in India is projected to hit $30 billion by 2027 — the fastest-growing BPC market among all major economies. And almost nobody from the US DTC space is running proper funnels there yet. If you are Indian in the USA or have Indian friends, this is legit one of the best fucking markets to tap into. You already understand the culture, the language, and the consumer psychology. That's a cheat code most ecom entrepreneurs would kill for.

$80k–$200k/month supplement brands are scaling with ads like this inside-the-body visuals bones, nerves, signals firing you don’t just hear the problem you see it happening that’s the hook it turns something abstract into something real and real problems are easier to sell no long explanation just visual proof + simple message rt + comment “bones” and i’ll send the breakdown (follow for dm)

Everyone tells you India doesn't have buying power for ecom. The math says different. 100 million Indians have disposable income equivalent to a US middle-class household. That's more wealthy consumers than the entire population of Germany. Meta CPMs sit at $0.30 to $1.20 on most niches. The lowest in the world for a market with this much density. The catch is everything operational. COD is dominant. Refund rates run 8-12% on first-time buyers because of return culture. You need a Mumbai or Bangalore based 3PL. Hindi or English creative depends on the product category — premium runs in English, mass market runs in Hindi or regional language. What works: subscription models with the first month at deep discount, creator-led content over polished ads, WhatsApp as a customer support channel. Worth testing for brands willing to treat India as its own playbook from scratch instead of porting US assets. The volume ceiling is higher than any other market on earth. Friend told me he's running a wellness brand in India at $260k/month profit on $1.40 CAC. He pulls every active wellness ad off gethookd weekly to stay ahead of saturation. He's been at it 18 months and says the first 9 were brutal.

Had drinks with a guy in Miami who's bought 11 ecom brands in the last 4 years. I asked him what kills a multiple at the negotiating table. He said three things, every time. One — customer concentration. If 40% of your revenue comes from one channel (especially Meta), buyers discount the multiple by 30-50%. Two — founder dependency. If the operation runs through your head and not through documented SOPs, you're not selling a business. You're selling a job. Three — refund rate hidden in the LTV. If you've juiced your CAC numbers by counting refund customers as acquired, sophisticated buyers will catch it in due diligence and walk. He told me 80% of the brands he passes on fail at least one of these three. The 20% that pass all three are the ones he pays 5x EBITDA for. The brands that exit at premium multiples aren't the most exciting ones. They're the most boring, documented, and diversified ones — the kind a buyer can run without the founder in the room from day one.

Met a 36 year old in a small sushi spot in Lisbon who runs a brand doing $18M/year. Pays himself €18k a month and pushes almost everything else back into inventory, new creatives, and a reserve fund he hasn’t touched since 2021. I asked him if he ever thinks about buying something stupid like a Ferrari or moving to Dubai. He laughed and said his older brother gave him a rule when he was 22. Live on 15% of what you make until you’ve built 8x your “freedom number.” After that, you can go up to 35% without killing momentum. He’s sitting at around 5x right now. Says he’s got about 2–3 more years before he even considers easing up. No loans. 12 months of cash runway. And a testing budget that most $5M brands wouldn’t even believe. That reserve fund means no investor pressure, no bad quarter, and no platform volatility can force his hand. That’s the real advantage.