Wee Siang LIM

100kg+ to HYROX. Now building a speaking business from zero. Same system for both. 7 rules:

@Coachbenjamin_ Lost 4 months on a collaboration where I brought every single registrant and the other person brought zero. That mistake cost me more than time. The expensive lessons aren't the ones where you fail openly. They're the ones where you ignored what your gut already told you.

🚨 One mistake cost me 2 years, I learned the hard way, but you don't have to; Stay tuned for an article tomorrow morning.

@jimheskel Building a speaking business on the side of everything else. Some weeks I'm the sales team, content writer, coach, and accountant. The doubt isn't "can this work?" It's "can I hold all these roles?" Joined a mastermind last year and that room alone cut the doubt in half.

In a bigger business you doubt the machine. In a lean solo business you doubt the person. And the person is you. "Am I good enough?" lives where the spreadsheet used to. The doubt is louder. But one good conversation dissolves 3 days of it. That tells you how real it was.

@dickiebush My first 10 coaching sessions were brutal. Talked too much, listened too little, gave advice nobody asked for. But those bad reps taught me what no course ever could. Session 50 looked nothing like session 1. You can't shortcut the cringe phase. You just have to outlast it.

Reminder to self: Your 50 reps of anything will be terrible. It does not matter what you start. You will look back and cringe at all of them. And that's the point. Quantity, then quality.

@CliftonSellers Did something similar with my coaching sales calls. Fed my last 20 discovery calls into Claude and asked "what objection do I handle worst?" Turns out I was fumbling the pricing conversation every time. Fixed that one thing and my close rate jumped 40% in a month.

You should put your last 50 sales calls in Perplexity Get the top 10 objections Plan an entire month of content around those and post across all socials (So why aren’t you?)

@danmartell Used Claude Code to build a client intake system for my coaching business. Described what I wanted in plain English, working prototype in 20 minutes. Took 3 weeks to get a dev quote for the same thing last year. People who learn to talk to AI like a teammate will eat.

In less than 2 years, the AI market will be over $1Trillion. If you want to get rich, go all in on AI.

@stijnnoorman I run a health coaching business. Every single prospect agrees that only action leads to change. Then when I show them what it costs, they say "let me think about it." They prove the point of this post in the exact same conversation where they agreed with it.

Everybody says they want to change their life until it's time to invest time, money, and effort.

This week I spent more time commenting on other people's posts than writing my own. At 167 followers, that's the move. Nobody sees your tweets yet. But they see your comments under bigger accounts. Feels backwards. It's not. The math makes sense.

@VelariCapital My coaching clients assume I have all the answers. I don't. What I have is a process for asking better questions. The coach is a GPS, not the driver. You still choose the destination. Most people don't need more information. They need someone to walk the road with them.

Nobody has it figured out. Even your parents. They are just winging it.

@MalikHughess At 100kg I kept telling myself "Monday I'll start." Future me was watching me stall. The day I changed was the day I stopped planning and tracked one number. Weighed myself every morning for 30 days. No plan, just data. That single habit rebuilt everything.

Your future self is watching. Every choice you make today shapes the person you will become tomorrow. Every habit, every decision, every action is a brick in the life you are building. - Hyperfocus multiplies. - Deep work compounds. - Consistency transforms. Your future self is watching silently. Will they thank you for showing up today? Will they admire your discipline? Will they respect your effort? Make choices today that your future self will honor. Work hard, focus deeply, and keep going.

@KenGuient Spent my first year as a health coach chasing followers and posting every day. Got attention but no clients. Switched to one lead magnet answering a specific pain point and started every conversation with "what are you struggling with right now?" Revenue tripled in 3 months.

When you're starting, optimize for growth. When you have experience, optimize for conversion.

@MCovBrown Wrote LinkedIn posts about health coaching for months. Zero traction. Stopped writing thought leadership, started answering the exact questions clients asked in sessions. DMs came in. Lead gen content is just listening to your buyers and writing it down.

PR ghostwriting → having a face for the brand, general thought leadership, and announcements. Lead gen ghostwriting → use content to attract buyers and answer buyer questions at scale.

@ruthblooming Tracked my body weight every day for 30 days at 100kg. No diet changes, no new workout plan. Just the number on a scale. By week two I'd quietly changed three habits without forcing anything. The boring daily show-up rewired me before any big plan could.

Most people chase surges. Short bursts. Big effort. Then silence. There’s a quieter way to build: • Commit — choose what matters and stay with it • Simplify — remove what makes it heavy • Show up — return, even when it feels small • Refine — adjust as you go, not after you stop Like water shaping stone, not force, but return.

@itsalvinhuang Competed in my first HYROX after going from 100kg to running 8km without stopping. Nobody cheered from the sidelines. No coach pushed me. I just stopped needing anyone to tell me I was making progress. The daily training log replaced the need for applause.

The founders who outlast everyone else? They're not smarter. They're not better funded. They just stopped needing external validation to keep going. That's it.

@thought_harbor When I was 100kg, I thought success meant looking a certain way. Tracked my weight daily for 30 days straight. Didn't change anything else. By day 15, three habits changed on their own. Turns out success started with being honest about where I was, alone with a number on a scale.

Success does not always mean being famous or having a lot of items. True success is feeling happy with who you are when you are alone. If you are a good person who helps others and works on yourself, you are already a very successful person in my eyes. Keep going.

This is why I coach the elephant, not the rider. The analytical brain plans habits all day. But emotions drive behavior at 6am when it's cold. My clients who automate well build environments where the right choice is the easy choice.This is why I coach the elephant, not the rider. The analytical brain plans habits all day. But emotions drive behavior at 6am when it's cold. My clients who automate well build environments where the right choice is the easy choice.This is why I coach the elephant, not the rider. The analytical brain plans habits all day. But emotions drive behavior at 6am when it's cold. My clients who automate well build environments where the right choice is the easy choice.

Your future depends on the habits you automate.

Built my coaching business to consistent revenue with under 400 LinkedIn followers. The conversations that turned into paying clients all came from 5-6 posts where I shared real transformation stories, not growth hacks. A small audience that trusts you because you've been where they are is worth more than 100K people who just scrolled past your hook.

Underrated growth rule: audience size amplifies competence. If you can’t monetize 100 followers then 100,000 won’t save you.

Spent years in pharma seeing exactly how the health industry works behind the curtain. When I finally left to build a coaching business, the hardest part wasn't starting over. It was pretending I didn't know what I knew while sitting in rooms where everyone was still playing the old game.

The curse of being smart... You see the game everyone else is playing. And you still have to act like you don’t.

Started documenting my coaching business build on LinkedIn last year. Zero strategy, just real stories from real client sessions. The posts where I described a specific Tuesday morning conversation outperformed everything I tried to make "viral." Turns out doing new things and writing about them honestly is the entire algorithm.

or just write every day. It ain't new, but it will make you see life in a new way.

I used to coach clients who wore their 5am wake-ups like badges of honor. Then they'd crash by week 3 and blame their diet. When I was at my heaviest at 100kg, the thing that kept me stuck wasn't laziness. It was never pausing long enough to let my body actually recover between sessions. Rest isn't the opposite of progress. It's where progress consolidates.

Rest is not laziness. You’re human. Not a robot. It's how you gather the strength to move forward.

Spent years in pharma hiding behind technical language because it made me feel credible. The moment I started writing the way I actually talk to people, everything changed. My coaching clients do the same thing. They overcomplicate their message because simple feels "too easy." Simple is what lands.

Working toward that $10k/month goal is teaching me a lot about ego. Using big words was my way of hiding the fact that I’m still a beginner. But the more I simplify, the more people actually respond.