Ken Guient

Thanksgiving win for a client yesterday. 3 days in and got a booked call. This isn't typical, but it's possible. You need 2 things: First, you need compelling content that solves a problem. Here's a breakdown of the post we wrote in 3 parts: Part 1: The hook made his audience aware of something they might not have known. Which immediately grabbed attention. Part 2: Then the post showed them how to spot the red flags so they would know what to look for. Part 3: Finally. It showed them how to fix the problem if it happens to them. Posts like these are actionable and should give your audience a small win if they apply them. Second, you have to engage. Can't stress that enough. This client engages daily in his industry. That brings people to his page. More people see his posts and interact. Now, when he posts again, they are more likely to see it and interact. This is the easier part of the process. You can do it in 10 - 15 minutes a day. Solve problems with your content. Engage daily. Stick to these, and you'll book more calls. If you want help with this (or for us to handle all of it ), we are running a BLACK FRIDAY special. DM me the word "BRAND" and I'll send over the details.

Enjoyed this post? Follow me @KenGuient for more frameworks on content that sells AND builds your audience every day.

Stop spending 8+ hours a week on posts that bring in zero clients. How to write content people want to save and share: - Lead with a pain point or promise - Break it into scannable sections - Talk like you're sitting across from them - Pack in value that solves real problems When your content teaches, it sells. Never chase Likes. Build posts that bring you clients and revenue.

@jackbutcher I m sure there's a balance there that most miss.

Study the inverse correlation between how easy it is to improve something and how hard it is to ship it

@naveedvisualss ALOT miss and you can tell

@KenGuient Agreed, most people miss this

@getnachonacho Solving their problems should be the biggest focus.

@KenGuient Such a great approach! Content that provides real value and speaks directly to your audience’s needs is the key to building relationships that actually lead to sales. Focus on solving problems, and the rest will follow. Love this mindset!

@EditorMelvinn Very truth. Should be the base of all your content.

@KenGuient actually posting about problems you solved and how you solved them is the best way to write and post on X

@BuiltFromZeroX Can't write to everyone

@KenGuient Most people’s content fails because it’s written for everyone. Teaching works when it’s specific and aimed at one person.

@oskar_rduch All content should have your audience's problems in mind.

@KenGuient Writing for real problems made my content more useful

@zcuratesbest Right. That's why you keep going.

@KenGuient Tiny gains in content quality compound into authority. Small improvements, big results.

@anubhavgcopy Profile visits is up there with things you should pay attention to.

@KenGuient profile visits are a real underrated metric. if your tweets want people to know about you. you win.

@HannahWokoma 100%. Nothing to lose

@KenGuient Engaging is a two way win

The slowest way to grow on socials: Only posting content. People who never comment or start conversations get picked up by the algorithm. And not in a good way. It'll read you as low-value with a low signal. Reach drops and your distribution shrinks. To make it, you need to speak up and start real conversations.

@zcuratesbest Right. Doesn't make sense to be a lurker

@KenGuient Every comment is a tiny gain. Compounded over time, those micro-interactions build the reach most chase but never catch.

@JonathanShoff 🙌🏾 Glad you agree!

@KenGuient Amen to this!

@StratBizLab They skip the most important part.

@KenGuient And when you have positioning, optimize for retention. Growth fills the bucket, conversion monetises it, but positioning is what stops it leaking Most people never get to stage three

When you're starting, optimize for growth. When you have experience, optimize for conversion.

Amazing things happen when you build an audience.

@ordonez_adan Most of it is paid reach and the people who run to it want the easy way out.

I can't believe that awful posts like these get so much reach. Disgusting.

@itsmarcosruiz Meaningful work is the best type of work. You never regret it.

The secret to being successful AND having fun in your 20s: pursue work that makes you feel free

@elonmusk Grok says different. And I believe Grok.

I don’t even smoke lol 💨

@LukeMonte922 What a jump! Proof that a single move can change everything.

My refurbished medical sales business went from $7 million in 2023 to a projected $20 million by end of 2026. Here's what changed: In March of 2024 we acquired an online auction company in Florida. That single move changed the entire growth profile of everything we had built. Our original refurbishing operation in New York is profitable but nearly impossible to scale fast. You need: - trained technicians - physical space in every new market - years to build the right team from scratch The auction model needed none of that. Customers consign the equipment directly to us, we list it, we run the auction, we settle payment and forward within 2 weeks. The fastest way forward is finding what scales without friction.