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Bottom Line Up Front (BLUF)
I write a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content
I write what I know...lessons from a business idea on the back of a napkin to…2 exits, 20+ strike outs, working at two venture capital firms, marketing management at a Fortune 500 company, writing a #1 Amazon Best Seller, podcasting, 25 years of marriage, philanthropy, public service, fitness and peak performance.
Who it's for
People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead. It's free.
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BTW, I HATE spam and I'll never sell your email to anyone.
An Investment in Your Future
Dear Reader,
On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college. They were very much alike, these two young men. Both had been good students, both were personable and both—as young college graduates are - were filled with ambitious dreams for the future.
Recently, these men returned to their college for their 25th reunion.
They were still very much alike. Both were happily married. Both had children. And both, it turned out, had gone to work for the same 25,000 person tech company after graduation, and were still there.
But there was a difference. One of the men was manager of a small team in that company. The other was its President.
What Made The Difference
Have you ever wondered, as I have, what makes this kind of difference in people's lives? It isn't a native intelligence or talent or dedication. It isn't that one person wants success and the other doesn't.
The difference lies in what each person knows and how he or she makes use of that knowledge.
And that is why I am writing to you and to people like you about the EDGE email newsletter. For that is the whole purpose of The EDGE: to give its readers knowledge—knowledge that they can use to get an edge in business and in life.
An Email Newsletter Unlike Any Other
You see, The EDGE is unique. I'm not that old, but old enough to have had some spectacular successes and spectacular failures in business and in life. The EDGE includes this range of topics of interest and is of significance to anyone that wants to achieve their best self.
Not just business or investing, but anything and everything in the whole, fast-moving world we live in... The EDGE gives you insights you need—when you need it.
Knowledge Is Power
Right now, I am looking at a past issue at the first piece about a life altering event I had, A Partner from Sequoia Capital Showed up At My Door, and remembering the lesson readers learned from it to give them an edge. Further down, I see article on why you don't want to keep up with the Jones and how you can be richer than they are. Then there's pieces on a $400,000 productivity tip, marketing tactics, saving tips, real estate investing and more.
If you have never read The EDGE, you cannot imagine how useful it can be to you.
Simply fill in your email below and you're in. It's free.
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The EDGE's guarantee: Should The EDGE not measure up to your expectations, you may cancel this arrangement at any point by unsubscribing with the link that is at the bottom of every weekly email.
If you feel as many do that this is a fair and reasonable proposition, then you will want to find out without delay what the EDGE can do for you what it is doing for over 22,000 other readers. So please fill out the form to claim your subscription and I'll will start serving you immediately.
About those two college classmates I mentioned at the beginning of this letter: they graduated from college together and together got started in the business world. So what made their lives in business different?
Knowledge. Useful knowledge. And its application.
An Investment In Success
I cannot promise you that success will be instantly yours if you start reading The EDGE. But I can guarantee that you will find The EDGE always interesting, always reliable, and always useful.
Warmly,
Brandon White, Writer
P.S. This is letter is an adaptation of a sales letter that sold over $1 billion of the Wall Street Journal. The letter was written by freelancer Martin Conroy, first sent out in 1974 and mailed continuously for over 25 years. See, you're already learning. Subscribe to the EDGE today.
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