
DustinRobertson
578 posts

DustinRobertson
@DustinRobertson
Thankful to be on the ground floor of https://t.co/oDXGjHPzjZ, Caddis, and Ecommerce CRM. I do category design for SaaS companies.





















Ummm. What?



"Sell the alpha, not the feature": The enterprise sales playbook for $1M to $10M ARR with @jjen_abel Jen is GM of Enterprise at @StateAffairsUS, co-founder @jjellyfish_co, and one of the sharpest minds I've ever met on all things enterprise sales. In this follow-up to our first chat two years ago (covering the founder-led sales zero to $1M phase), we focus on what founders need to know to grow from $1M to $10M ARR. We discuss: 🔸 The dangers of pricing your product $10K-$20K 🔸 Why tier-1 logos counterintuitively make the best early customers 🔸 Why the “mid-market” doesn’t exist 🔸 How to find and work with design partners 🔸 Why you need to vision-cast instead of problem-solve 🔸 Why services are the fastest way to get your foot in the door with enterprises 🔸 When to hire your first salesperson and what profile to look for 🔸 Much more Listen now 👇 • YouTube: youtube.com/watch?v=37fKFW… • Spotify: open.spotify.com/episode/29WRTO… • Apple: podcasts.apple.com/us/podcast/sel… Thank you to our wonderful sponsors for supporting the podcast: 🏆 @WorkOS—Modern identity platform for B2B SaaS, free up to 1 million MAUs: workos.com/lenny 🏆 @Lovable—Build apps by simply chatting with AI: lovable.dev 🏆 @coda_hq—The all-in-one collaborative workspace: coda.io/lenny


















