고정된 트윗

Launched an ad and it flopped.
I knew it should have been a winner.
then I noticed
Went straight from problem → product intro then educating
Rebuilt it: problem → educate on solutions → position product as the easier all-in-one.
New winner.
Make your copy congruent, people don't give a fuck about your product and will scroll away as soon as they see it's an ad.

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