Kevin

@nkecom bro build tension writing this text lmao you had me hyped up

Do you want to know the secret to writing ads that print so hard you can retire your whole bloodline? 
The worst part about running a brand is that no one tells you how to write winning ads. But everyone tells you they are the most important thing?

You do all the research: watching the youtube videos, reading the tweets, and searching reddit - but nothing makes sense.

Your ads just don’t convert.

So you decide to copy a few competitor ads instead.. 
But that doesn’t help either. 
The truth is - if you’re writing ads for your brand, then you’re probably focused on the wrong thing.

There’s one mistake that 79% of brand owners in the US make & it’s costing them millions. Because despite what they tell you - the key to winning ads isn’t learning how to write better hooks.

Or creating pattern interrupts…

It’s something else.

But before I let you in, there’s something you should know.  Once you learn this, you will never feel the same again. 
Because learning this one thing will make your ads print so hard that people will think you’ve found a cheat code on Meta.

Your CPMs will drop, Your CPC will get cheaper And your ROAS will increase… My name is nkecom & my ads have generated millions…. today I’m going to share with you the secret.

The number one way to create winning ads is by building tension.

If you learn how to create tension, you can sell anything.

Because once you have built tension, people feel invested. Especially if you hit relatable pain points & failed solutions along the way.

If you mention your solution straight away, then people aren’t emotionally invested in the problem you are solving. 
The key to writing winning ads is focusing on emotions first, building tension, then driving the conversion with logic. 
If you want to learn how to build tension… then READ THIS POST AGAIN.

One thing that's really moved me forward in life: In bad situations, actually sitting down and thinking. Creating clarity. Because we're entrepreneurs. And entrepreneurs have to make clear decisions. When you don't have that clarity because you're scared or just blocked – you have to create it yourself. How? By writing things down. What helps me massively: a chaos list. A chaos list is simply writing down everything that drains your energy. Everything you've been putting off for weeks. Paying that invoice. Dealing with that overdue notice. Finally opening that one bank account (yeah, like me). Just by clearing these things, you clear mental blocks too. And suddenly you have clarity again.

The SOP: infodonmedia.notion.site/SOP-Weekly-Per…

If you're a founder spending hours in your ad account and... still not really understanding what's happening in there this prompt is for you. It won't do the work for you. It's your sparring partner. You still analyze your ads yourself. But you understand them deeper. You iterate faster. And you pull new winning creatives out of what's already performing. The goal: 100K days. SOP linked below. No like, no tag, no repost needed. Just check the comments. Done.

@CreativesAndrew not gonna lie some of their products are tough

How come no one has spoken about this brand Lucky Fours? luckyfours.com I feel like it's smart as fuck

The Creative Strategist market is the most untapped opportunity in performance marketing right now. I’m getting 2+ inbound leads every single day. Not because I’m doing some crazy outreach playbook. Because almost nobody is actually doing this job well. Most “creative strategists” are just glorified brief writers. They don’t understand hooks, mechanisms, or what makes a creative actually scale. They’ve never sat in an ad account at $50k/day spend and felt the pressure of CPAs blowing up. If you can: Build a portfolio of 8-9 figure brands Bring them real money through creative Document the wins You won’t have to chase clients. They’ll chase you. The market is starving for operators who can actually move the needle on creative. Not consultants. Not agencies. Operators. Pick 1-2 brands. Go deep. Make them money. The inbounds will follow.

@paulhan_23 IRON Media Trust

Best growth agency in the space? Is it EasyaMedia?

I love to build stuff on Notion for Clients. Overdeliver. Always Just Build an Whole Frontend Hub for Ads with all my SOPS, Workflows and Prompts

any creative strategist or copywriter out there: if you don't getting tired from manual research and almost fell asleep you are not doing it enough

@RafihathSalehC 50%

Advertorial maxxers, what a good click through rate for advertorials?

@paulhan_23 @brezscales miami md? peter kell probably

Who’s the biggest player in the skincare space? Heard it’s @brezscales

I’ve been looking at a ton of ad accounts lately anywhere from $300k to $2.5M in monthly spend. And one thing I see over and over again: People just don’t diversify enough. And no simply switching the format isn’t enough. Just swapping the hook isn’t enough. Just changing the person in the video isn’t enough. Those are iterations. And yeah, you should already be running about 50% iterations. But the stuff that actually moves the account forward are Net New Creatives. Completely new angles. Completely new mechanisms. Ideas you pull straight from the data your account is giving you right now.That’s why one of my ads is spending over $100k. Not because I changed the hook but because I keep pushing fresh Net New Creatives into the account.Stop only iterating. Start making real Net New Creatives consistently. Make Net New Creatives. Run more ads.

@Tonystakkz @DerickCarneiro_ me reading this copy beef about goats

@DerickCarneiro_ "Breakthrough Advertising is the GOAT." Case closed.

Read breakthrough advertising. Don't read any other book on copywriting. Because they all stole the concepts from breakthrough advertising. Don't buy any copywriting courses because they also stole concepts from breakthrough advertising. Just read breakthrough advertising. How hard is that to understand🤦‍♂️

@JemBourouhDE it's not easy to create it as you think brotha

Why has nobody launched a GLP1 as a gummy yet?

@adv_ceo wieso machst du kein ecom mehr?

Another offer that crossed $1M/month. Vertical: eCom Profit margin: 32% Random USA-based affiliate network All traffic was run by me Since this was a network and I’ve been dealing more with networks lately I thought I’d share a few things that have helped me when running with them: - Never randomly sign up for a network. Always try to get an intro from someone. If you sign up without one, you’ll likely get an AM, payouts, and offers that suck. - Don’t ask for payout increases upfront. Push volume first, then tell them you won’t send more conversions at the current payout because it doesn’t work. (Got this tip from another affiliate.) - If you know what you’re doing, try to get customized checkouts/product pages based on your angle and CRO tactics. - Try to become the biggest advertiser for an offer. When you’re doing ~60% of the volume, you can usually ask for a private offer. - Get them to localize for countries you know perform well with your traffic. - Don’t run the network’s “top” offers it never worked for me. - Don’t run the same traffic sources everyone else is using for that offer/network. You’ll just get leftovers. - Always ask about new offers that aren’t public yet, and test them even if the EPCs look bad. - Many networks have the same offers. Test all the checkouts some have better payment processing and flows, which can increase your profit without any other changes. - Once you’re above $100k/week in payouts, ask for twice a week payout - Make sure your offer isn’t rebrokered. Try to work with the original network for the highest payout and more control over the checkout. - Keep your AM informed about scaling up or slowing down. They’ll appreciate it and often give you something extra. There’s probably a lot more I’m missing. I’ve only been doing this for 1.5 months and still don’t really know what I’m doing but this is what’s worked for me so far.

@ecommmoose @harvey_carnegie LINK

Did a pod with @harvey_carnegie He's doing $17M+ a month. Hitting $1M+ days... We went deep on: - Subs - Funnel strat - What it takes to exit - Spending $280k/day on applovin - Becoming #1 spender on Taboola This is a must watch. Like + RT + Comment "LINK" and I'll DM it.

@Aducate 0.4 BE ROAS 😭

Don’t do this unless you also scale at a 0.2x roas

60.000€/Days with AI-VOI and Native Long Form Copy Image Ads????

The fastest way to make winning ads Most of you still don't know how to actually make good ads. You're throwing out ideas that "might work." That's gambling. You need data. And action steps to actually use the data you've paid for. Build hypotheses. Theories for why something will work and why it won't. Then research. See if the idea is even validated in the market. If you can't find a source, it's just an emotional decision. Detach yourself emotionally from your ads. Think logically. Sometimes your subconscious tricks you into believing you found a banger idea because you're so locked in on hitting the next revenue milestone. The next 8-figure year. The exit. That's exactly why every new idea feels like a fresh lottery ticket. Open your eyes. Forget the outcome. Focus on progress, not the dream. You'll hit the number anyway once your skillset and your entrepreneurial thinking actually catch up.