Nabeal Khan

@TaylorHoliday i like

Creative testing philosophy. There is only THE BUDGET, and every ad competes for it. CTCMAXX Ontology

@OssCeo @KodyNordquist 🎯🤝

@KodyNordquist This literally mean one cbo stack countries one adset fill it up to max test and scale inside same as the G is doing it @nkecom he has been saying since inception, and no one listened. Then once few purchases kick it flip it to cost per result and let it rip.

Meta is rolling out per ad spend allocations. Very slow roll out - do you think this will be useful or is it providing people more than they need/will use?

@investinmerval @isaacfnx @mrceaps @siamakfr cbo

@nkecom @isaacfnx @mrceaps @siamakfr ABO or CBO?

If you are in ecom & you aren’t adding at least 30 creatives a day - you’re NGMI. I’m not saying creatives are the most important thing for scale (they aren’t), but AI makes it so fkin easy to generate new creatives so why tf wouldn’t you add more?  If you want your conversion rate to continue climbing week over week, you need to read this.  The most important thing is you first understand how Meta actually works. Start thinking of your ad account (& even organic socials) as a wider creative ecosystem - not just a bunch of individual ads. People will very rarely buy from an ad the first time they see your brand. It’s far more likely that they will see at least 2/3 ads before they buy. Even if you are scaling just one ad, it’s a red flag, it means your ad account is only going after low hanging fruit. You are getting conversions from people who only need to see 1 ad to purchase - but this is never going to be the case for the vast majority of people. Most people will need to see multiple ads before purchasing, it’s a much longer customer journey than most people realize. You need to create your whole funnel. Meta know this. Every time they upgrade their algorithm it’s because they are perfecting this process. Their goal is to match the best ads, to the right users, in the best order. The machine is always optimizing to find the best sequence of ads possible. So the more ads you feed the machine, the more opportunities it has to succeed. It’s therefore a no-brainer that the best way to get the most out of Meta is increasing ad volume & with AI - there is NO excuse. Either you increase your output or get left behind. More ads = more spend = more profits. Spend some time going through all your customer data & start identifying gaps in your current marketing & messaging. For example, take your highest spending ad - stick it into Gemini & ask it which questions it leaves unanswered or which objections may arise from someone who watches it. Maybe they automatically think of another solution, or they wonder how it actually works, or they think there are side effects with your product. Fill in any gaps that arise & your conversion rate will thank you. There is literally no downside to adding more ads. Either your spend goes up, your CPA goes down, your conversion rate goes up, or you learn what doesn’t work (it doesn’t spend & you lose no money). Before all the dorks come for me, I’m not saying launch creatives blindly either. That’s stupid & a waste of resources. Every single static ad we generate is the result of thousands of hours in extensive deep research. Which of course, is all handled by AI.

Good luck & happy scaling.

@kucoinkrazy manus good place to start. not my fave, but good for starting

@nkecom You guys use Manus or Code?

We’ve been building ecom landing pages WITH AI for a long time now (over a year). It’s the play. I haven’t spoken about it much publicly, because I didn’t want to spill ALL the secrets we’re using to build our brands… But we’ve actually been using AI to build landing pages for so long now that my co-founder in one of my brands (& his nerdy friend) figured out how to COMPLETELY AUTOMATE THE WHOLE PROCESS OF BUILDING LANDERS WITH AI around four months ago…. We’ve literally built hundreds. Anyway, now people are starting to catch on (don’t worry, most never will) - I’ll share some of the dark arts behind one of the biggest levers we’ve seen in increasing conversion rates with AI: Adding a review section at the bottom of all our landing pages with infinite scroll. So if a user goes to the bottom of the page, they’re scrolling a longgg time before they actually reach the footer (which can be powerful for other reasons, iykyk). This is the highest form of social proof. When we implemented this to our landers, it increased CTRs & CVRs more than anything else we’ve ever tested. So, when I talk about using AI to bring previously impossible ideas to life - this is the kind of shit I mean. Obviously you could add a dozen reviews to landers before AI, but I’m talking about hundreds of unique reviews stacked on top of each other, to a point where trust is completely embedded in the users mind. However, if you really want to take this shit to the next level - I highly recommend you start getting more creative with it. Start thinking outside of the box. For example, above this endless reviews section, you could add an interactive section such as: “Find reviews from people like me” Then have a mini quiz embedded in the lander for users to filter all your reviews: “how old are you” “what gender are you” “where are you from” “where do you live” “how much do you weigh” Then you get AI to ‘pull reviews’ from people who are most similar to your users. Even if people don’t use a tool like this - it still builds trust. Simply having the tool visible will increase CVRs. But anyway, I’m sharing too much sauce again (my team will kill me). My point is that AI is a cheat-code for personalization, which is probably one of the most overlooked levers to scale in this new era. Start appreciating how powerful AI actually is & how blessed we are to be in the ecom industry during these exciting times. There are millions to be made. You shouldn’t be able to sleep at night. Ideas should keep you awake. GET TO FUCKING WORK.

@Polymarket so thats why my ads overspent

JUST IN: Meta announces they'll be shutting down the Metaverse, after pouring $80,000,000,000.00 into the project.

@LeCodeBusiness you are right. however here is where i see the parallels. and btw, the interactive landing pages we are running right now are PRINTING : x.com/nkecom/status/…

The animation ad analogy is solid but the landing page parallel breaks down, animation ads had a supply problem (too expensive to produce). Landing pages already had supply. The conversion gap was never about design speed, it was about messaging clarity. The real unlock with AI isn't generating pages faster, it's being able to A/B test 50 variants in a week instead of 2.

When chatgpt image gen FIRST CAME OUT - I made this post a day later saying I felt everyone was getting it wrong (I predicted it). People were too focused on trying to replicate reality with AI - that they were overlooking the most powerful part of AI. The fact you can bring any idea to life. Anyone who has spent serious money on AI ads knows that animation ads have by far been the winning format. Not fake UGC. The reason why is because there is no benefit to AI ugc. There’s already a surplus of UGC in the market. However, there is a real lack of animation ads. Because the barrier to entry was so high before. If you read my original post, I said that was exactly what was going to happen. Now, I’m saying the exact same thing about landing pages. Yes, there is an extreme advantage to being able to generate landing pages at a 100x faster rate than before (I know this because we’ve probably made 1000 landing pages with AI). However, the real advantage is the ability to vibe-code whatever tf you want on a landing page. The kind of shit that most developers couldn’t code before now takes you a couple of prompts. The same way animation ads would have cost $1000’s before & hundreds of hours in production time - I view landing pages the same way. DO YOU FUCKING UNDERSTAND? START THINKING OUTSIDE OF THE BOX.

@dannybuck i see. well well for what it’s worth, i dont think customers would care or even notice as much as u think they would especially since u have so many skus customers aren’t necessarily returning for the same product, they return for a different one

@nkecom Best quality, best prices, always been a winner but at this point, we just can’t.

Feb’s P&L came in and we’ve lost 5 percentage points of gross margin purely down to economic factors. MER better, opex better, investment in brand marketing but dip in NP due to this situ. Trying not to raise prices but the world is making it very difficult.

@git_rudra dw my last prediction was right this one will be too check the data i tweeted original

@nkecom Banking on this

@PascalZeMarshal for sure. its crazy how many people dont realise that tho. so many sheep lol

@nkecom I always say this during our meetings.. the real edge is building things that weren’t possible before

make it interactive it’s so easy to vibe code the kinda shit that you would never dream of having on a landing page now. so u might as well make the most of it hard for me to say any examples of ones we running rn without sharing too much but for example, in black friday, we sent all traffic to a landing page that said: “black friday opens in 1 minute 43 seconds”, and it had a live countdown and then the best part was it had a (fake) chat underneath (that looked like a stream chat) which was flooded with messages saying: “cant wait” “looks sick” etc it absolutely ripped

@nkecom what do you mean by gamify exactly?

The best thing about building landing pages with AI is the speed at which you can deploy them there is no longer any excuse not to have a unique landing page for every winning angle you run Example here: We tested a completely new angle (going straight to PDP) Saw it was picking up spend and performing decently Took ad transcript, got AI to build a simple listicle based on the transcript and had it live within 20 mins Duplicated the original ad in same campaign and is now outspending the original ad at half the CPA Screenshot here shows total spend for each ad so far (original has been running 5 days longer than new one) but new one now spending around 3x what the original is today) Will now shut off original and and start making improvements to new landing page But I genuinely feel this is the way. Don't worry about making every funnel perfect before launching Just get it out the door quickly, see if it shows signs of life then invest more time and money

@CTtheDisrupter i need someone who understands this to set it up for one of my lead gen businesses

I can't wait till mid-2028 when every DTC operator who gets into lead gen to fill their fund realizes that you can just assign a purchase event to a new email address instead of a lead and then give it a conversion value. You can just run a purchase campaign with arbitrage on attention and scale the shit out of your business. Again like most things that are standard that I talk about here all the time, it's going to take two to four years for any of the other top thinkers to come up with the new strategy. This is just my YouTube channel right now.

@cheersHB1 damn

@georgeclem london is the best city in the world, for a couple days a year

LONDONMAXXING 🇬🇧 Best city in the world. Brimming with more entrepreneurs than ever before. It was cool to hate on London a couple years ago because Tate said it. But we are making a serious comeback.

@isaacfnx @mrceaps @siamakfr here yes

@nkecom @mrceaps @siamakfr So how many ad sets you are running? Just 1?

@isaacfnx @mrceaps @siamakfr $200 a day budget trynna tell me i’m wrong lol trust me, this strategy works i’ll prove it - here’s a new store of mine that is also at around $150/day in budget rn 134 ads in 1 ad set, spend going to top 5 we add 20+ a day. we delete ones that dont get spend

@mrceaps @nkecom @siamakfr He’s fucking lying lmao How can you add 30 ads a day and the budget will spread across all 30 a day in x ad sets I run on 200 a day rn and try to make 5-10 and feel like it does more harm then good, meta is spreading my budget between each ad set causing low spend in each ad set

@j_ecom yes meta will still choose the best one

@nkecom even on low spend during the initial testing stages? like $100/day