Nabeal Khan

@zohairk19 very kind ty bro

@nkecom if you hate it ill take it off your hands 👋

First video.

@wifidough lolllll, west

@nkecom Wait I did not know bro was from Yorkshire 🤣 Great vid

@vilobatirkedis 🙏

@nkecom LFG, watching rn

@malenchi_alex preciate u

@nkecom congrats G 🔥

@clickprft thx man🙏

@nkecom Banger 🔥

@TuanVy means a lot bro, thank u

@nkecom Video editing is great. Beautiful car. Congrats!

@a_hecom ty bro!

@nkecom Just watched it, fire vid 🔥

@leondwolf hahahah, insurance alrdy renewed on car since i filmed that. but dw i been filming a lot !

@nkecom Bro finally did it

@rahzob ty legend

@nkecom Fire Video 🔥🔥

@fluxtts either way we partying with latinas tomorrow night 🇦🇷

@nkecom NK yt vid followed by who England will play Sunday. Perfect evening.

@IstvanicMarin how did u not know that ?

Didn’t realise Google could actually be used as a legit cold customer acquisition channel until recently. Happy to intro anyone to the guys we work with.

@TAL7090 no not during testing

@nkecom Even when testing a new product/brand ? Referring to your tweet about 1 ad set with 50 ads.

Everyone is debating ABO vs CBO & everyone is switching strategies every couple of weeks. Meanwhile, I haven’t switched my strategy in years…. Do you know why? (Hint: I’ve been telling you all for over 4 years)… COST CAPS. If you are using cost controls, running campaigns with inflated budgets means that your ad spend is always allocated in the most efficient way possible. There will never be a situation where Meta has to choose between allocating spend in one place versus another (ABO vs CBO)… Your whole ad account is optimized for budget allocation (providing you go all in on cost controls… which you should). Your dollars will go wherever benefits your brand. Everyone thought I was crazy when I was preaching cost caps all that time ago…. but I guess you’re all starting to realize now…

@dean_klingl fire. congrats

@nkecom Cost caps and inflated budget literally tripled my monthly revenue and increased profit with the same ads

@XmDropshipping wtf product got to do with it

@danielarkof all 50 in 1 during test

@nkecom During testing do you throw all 50 ads in just 1 ad set or split by concepts/angles, awareness, etc?

Another new brand launched successfully - following the exact Meta playbook I talk about here. If there was one thing I would change in this - it would be how quickly you kill a test. Because here’s the thing. For me personally - yes I will kill a product test on day 2 if I don’t think it will work - but that’s because I’ve done this 100 times, so I know how to execute the perfect launch. I know that all my statics will be bangers, my funnels will convert & that product-market fit will exist. However, if you are a beginner - it will probably take you longer. In this case, I’d advise to wait at least a week before killing a test. But this doesn’t mean do nothing for 7 days - add nee creatives daily. There are so many levers you can pull in ecom. So even if you kill a test after 7 days, it doesn’t mean you can’t structure a new offer with a different angle/avatar using the same product. This is why statics are so powerful. You can validate fast, or you can pivot & double-down (at speed) when needed. If you aren’t launching with 50+ statics - you’re NGMI. THERE IS NO EXCUCE WITH AI. Good luck & happy scaling. [2 campaigns btw because 2 products]

@gingershusband i switched from bid caps > cost caps ever since i started running up subs ~ 2yrs ago . bcos didnt need to be so tight on front end numbers, didnt really care if there was fluctuations on front end. but cost caps help SCALE, not just control, hence why better than highest volume

@nkecom Why do you like them more than bid caps?

@bigboy_iv that assumes a very restricted cap. but that’s now how they should he run

The only problem I see with using a costcap campaign for both testing and scaling is that, in theory, you target the most engaged audiences and prevent them from reaching new audiences when launching new creative concepts. At least, that's the theory; in practice, it seems to be the opposite. What do you think?

@vivaangandhi_ now thats the million dollar question 😂

@nkecom Can you go a little deeper on how you’d structure the campaign?

@teenzme why would market size make a difference?

@nkecom And what about cost caps in small markets?