Nabeal Khan
5K posts
Nabeal Khan
@nkecom
playing the ecom game
yt coming soon Katılım Ekim 2022
506 Takip Edilen19.4K Takipçiler
Who said you need $50k to launch a brand?
WE LAUNCHED THIS SHIT WITH $200…
Currently pacing at $170k/mo.
MRR just passed $75,000.
Would be nice to scale faster - but need to make sure the backend is solid first.
Very weird feeling coming from the dropshipping world to this.
Excited to scale a custom product tho.
Hopefully a nice exit in 2/3 years…
Nabeal Khan@nkecom
Yesterday we launched our first ecom brand from scratch in around 2-3 years (we’ve been acquiring brands since then). Custom product. Big market. Big potential. I think it cost us less than $200 to launch & that includes $150 in ad spend. Lol. Meanwhile, you see big DTC gurus on here saying you need minimum $20/30/50k to launch an UNPROFITABLE brand! Which once again, proves drop-shippers are some of the best operators. The funniest part is, we don’t even have the product in hand (we are refunding all orders / validating demand). We just used AI to create a few mock ups & a bunch of static images (yep - no UGC) where we drove Meta traffic straight to PDP (we wanted to establish a baseline before testing pre-sell pages). Woke up to a nice lil 2 ROAS. Now, as I sit here at the beach-club reflecting a good launch, here is the message I want to get across: Ecom is only going to get stronger in 2026. AI will be the driving force of that. Not only can we use AI to increase output in every aspect of our business 50x - but don’t sleep on the AI that ad tech platforms are investing in. Andromeda has become a negative buzzword with a lot of bad PR. But if you actually read what it’s about - it’s fucking exciting. More personalized ads (which is what we lost with the IOS16 updated a few years ago). We’re already beginning to see a positive impact with the way ad spend is more diversified across our account. More ads spending more money. AI is only going to get stronger & ecom is one industry where there isn’t much threat to our businesses. A lot of people think ecom is an online business - it’s not. It’s a physical business with online operations. Go visit your suppliers warehouse in China & tell yourself you run an online business. You don’t. I’m very excited to see where this takes us. (BTW - part of me wants to document building this brand (& life in general) on YouTube)
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Yesterday we launched our first ecom brand from scratch in around 2-3 years (we’ve been acquiring brands since then).
Custom product. Big market. Big potential.
I think it cost us less than $200 to launch & that includes $150 in ad spend. Lol.
Meanwhile, you see big DTC gurus on here saying you need minimum $20/30/50k to launch an UNPROFITABLE brand!
Which once again, proves drop-shippers are some of the best operators.
The funniest part is, we don’t even have the product in hand (we are refunding all orders / validating demand).
We just used AI to create a few mock ups & a bunch of static images (yep - no UGC) where we drove Meta traffic straight to PDP (we wanted to establish a baseline before testing pre-sell pages).
Woke up to a nice lil 2 ROAS.
Now, as I sit here at the beach-club reflecting a good launch, here is the message I want to get across:
Ecom is only going to get stronger in 2026. AI will be the driving force of that. Not only can we use AI to increase output in every aspect of our business 50x - but don’t sleep on the AI that ad tech platforms are investing in. Andromeda has become a negative buzzword with a lot of bad PR. But if you actually read what it’s about - it’s fucking exciting. More personalized ads (which is what we lost with the IOS16 updated a few years ago). We’re already beginning to see a positive impact with the way ad spend is more diversified across our account. More ads spending more money. AI is only going to get stronger & ecom is one industry where there isn’t much threat to our businesses. A lot of people think ecom is an online business - it’s not. It’s a physical business with online operations. Go visit your suppliers warehouse in China & tell yourself you run an online business. You don’t.
I’m very excited to see where this takes us.
(BTW - part of me wants to document building this brand (& life in general) on YouTube)
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@bulletproofkp @Chewy corporate brand marketer sees native ads trending > decides to try it > doesn’t realize you’re supposed to change the page
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@TheD2CWatch your account would be 10x more interesting if you contacted all the ecom guys on twitter with an audience & they showed your their brand (under nda) and u make a list of the ones that are legit.
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It seems like half the ecom X space, especially ones that constantly post screenshots and pictures of their villas, are knowingly or unknowingly selling fake supplements.
The playbook seems to be as follows:
1) find a supplement scaling on TikTok shop.
2) copy the packaging design as close as possible.
3) make up a brand name and add your logo to the copied packaging.
4) find a manufacturer on alibaba.
5) get fooled by the “manufacturer” on alibaba.
6) send your inventory to a 3PL in China (sometimes Hong Kong).
7) run ripped content from the original brand as meta ads.
8) post screenshots on X.
9) take a vacation to Bali, Marbella, Dubai.
10) post motivational quotes.
11) go on podcasts and talk about systems, brand building, meetings.
12) repeat.
The Chinese manufacturers are getting the last laugh.
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@ecom_cork someone tweeted a few weeks ago saying having your own warehouse is counterproductive. what do u think about that? (they said the data shows that these brands go slower )
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Brand is 3 years old next week.
We’ve double every year
Started in my kitchen with a few hundred dollars.
Invested 250k back into the business last summer for this facility that will take us to 9 figures.
Just got employees full benefits, got enough credit card points to fly the family around.
Got a new truck,
Pretty cool.
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friend of mine just sold his agency for 21.2 million
he texted me the day the wire hit and asked if I wanted to grab dinner
he showed up in the same hoodie he's been wearing since 2017
ordered a burger
paid in cash
didn't mention the sale once the entire meal
drove home in his 2016 honda
I asked him later why he didn't celebrate and he said "the celebration was the wire, why would I need a steak"
I think about that often
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@stacksandprofit yes bof is trust / social proof / offer centric
send that traffic straight to pdp
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@nkecom Yh that makes sense, thank you bro.
And (if you don't mind) that means those lower down the funnel are more proof-centric (bc desire is stronger at that point or something)?
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Woke up to 1k subscribers on the new brand (should close the month at ~$100k MRR).
We went from 100 subscribers to 1k in approximately 20 days whilst breaking even (we actually made decent profits on a 30-day time scale but we had to place a big stock order for the next few months & profits are not the same as cashflow).
Anyway, how did we build subscribers so fast for a new brand?
The secret is PRODUCT EDUCATION.
Our winning ad was a mini VSL that I wrote which is 8 minutes & 42 seconds long - however, it doesn’t even mention the product until 5 minutes into the video.
It took me 1 hour to write the first draft, then another 2 hours the next day to polish it up.
It’s a fking banger.
It’s so good that one of my friends that owns an agency posted a breakdown of it on YouTube - without realizing it was my brand - until I told him to delete that shit real quick.
Anyway, once someone clicks the ad - they’re directed to a 1500+ word listicle that I’ve spent the last 60 days writing & optimizing.
Which is also a banger.
Then, once they have gone through that whole process - guess what - they are way more likely to not only buy - but also SUBSCRIBE.
It’s really quite simple when you strip it down to the fundamentals.
Emotion > logic > purchase.
GOOD LUCK & HAPPY SCALING.
Nabeal Khan@nkecom
New brand is currently at $6k days. We've scaled 10x in the past 4 days lol. We were chilling at around $600/d because we were very low on stock (gay) - but our new batch just landed so we're pushing. Here's the current stats: - $4k/d in meta spend - 1.5 new customer ROAS - $2.5k/d in MRR compounding daily - 100+ new ads injected weekly - Ai producing 90% of output (fkin crazy) We’ll probably push this past $10k daily spend next month (once even more stock arrives). Honestly, it's a different kind of pain coming from the drop-shipping world to building a fully custom brand (without Chinese fulfillment). We'd have this thing 10x bigger right now if we didn't have to worry about stock. Probably just going to yolo it & place a massive order next week so we don't have to think about it ever again. I’m sure it will all be worth it when we exit one day, Inshallah….
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@nkecom 100 to 1k in 20 days while breaking even is faster than most paid-funnel ramps ive seen. did organic carry the load or was it ads?
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@stacksandprofit for higher funnel audiences - yes. bcos these audiences are more scalable if u can crack.
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@nkecom You always start with agitating that desire/pain to 100% before introducing proof (per section and in general) bro?
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@walidxxo write 3x 2 min scripts, but u are not allowed to mention product till right at the end. instead, u must focus on the pain points of your customer , failed solutions & the pre-transformation state. watch what happens to your writing skills…
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@nkecom $100K MRR? And here I was thinking ecom was dead... haha congrats bro, another milestone hit on the road to $1M
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@blazenpn you can spam test statics, its fine. but duplicate your winning statics to a basic listicle. if it performs better (it should), the. put more ads there
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@nkecom Also, I am curious about the volume of launched ads as well in the beginning stages. Should you just launch as much as possible (I went deep in research), or test with more intent? Also I run straight to PDP. I appreciate everything that you do, your advice is golden!
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beautiful stuff man. scale with statics more, and reinvest in hiring an editor to create some voiceover ads based in your winning static angles. then your statics will also perform even better because they will start retargeting people who watch the vids. this is exactly playbook i used for this brand.
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@nkecom I am following your statics testing advice. I am spending around 200-300$ per day on ads and found a winning angle at 2-4 ROAS. Should I scale more with statics, or pivot to mini VSLs? My product is a supp, but don’t run MRR yet. How much can you scale with just statics?
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@nkecom i thought you were heavily into statics at first
did you take the winning static angle and then move it into diff formats like the vsl ?
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