Perion

Outmax is “...channel agnostic and only supports the goal for the advertiser.” mediapost.com/publications/a…

📈 Out of home advertising hit $9.46B in 2025, marking 19 straight quarters of growth. Key trends: - Top advertisers: Apple, Morgan & Morgan, Vivint, Verizon - Digital OOH drove growth, 36.3% of revenue, up 10.5% YoY - Tech & digitally native brands make up 28% of the top 100 advertisers OOH is proving its power – capturing attention and driving real-world engagement. 🔗 Full 2025 revenue results: bit.ly/4bNjDq5

How do you make a great CTV ad? thedrum.com/news/how-do-yo… via @thedrum

We have more data than ever. So how do we turn it into stronger accountability? In her latest piece for The Drum, Erin McCallion, Perion CMO, challenges the idea that measurement is the problem, and highlights the real obstacle to accountable media performance: the gap between insight and action. If intelligence isn’t shaping decisions in real time, it’s just reporting history. Read the full article: bit.ly/3NApfdY #TheDrum #PerionOne #CMO #AdTech

Turning data into real-time impact Vaseline transformed live UV data into dynamic, context-aware messaging, helping consumers protect their skin exactly when it matters most. By leveraging real-time signals, the campaign delivered personalized, timely creative that aligned with real-world conditions, bridging the gap between awareness and action. The result? Smarter media, stronger relevance, and a brand experience built for the moment. Discover how data-driven creativity is redefining skincare marketing. Read the full case study here: bit.ly/4rCy6tA #PerionOne #Vaseline #DOOH #adtec

What happens when AI doesn’t just analyze campaigns but optimizes them in real time? In a recent MediaPost article, Perion CEO Tal Jacobson discusses with Laurie Sullivan how Perion’s Outmax, Perion AI-powered platform that optimizes campaigns across channels based on advertiser-defined outcomes, is expanding to TikTok, joining YouTube, CTV, and Meta. Early results from Outmax on TikTok already show 25% lift in advertising performance. Read the full article: bit.ly/3PHq59q #AI #AdTech #Outmax #PerionOne

International Women’s Day was in full bloom across our agencies in Singapore, Malaysia and Australia this week, with our very own Perion flower market popping up to celebrate. Our pink Perion flowers were loved across the offices, with people stopping by to build a bouquet for themselves or another amazing woman in their life. While International Women’s Day shines a spotlight, celebrating the women who shape our industry should happen every day. This was a small gesture to recognise the impact, leadership and inspiration women bring to our community. #IWD2026 #LifeatPerion

Digital Out-of-Home is entering a smarter, more connected era. In this article for AdNews Australia, Matt Bushby, Managing Director of ANZ & SEA at Perion, explores why 2026 will mark a turning point for DOOH, from the rise of agentic AI and real-time contextual signals to stronger measurement and deeper integration with retail media and digital channels. As the ecosystem evolves, DOOH is becoming more than a network of screens. It’s an intelligent system that connects data, context and creativity to deliver measurable outcomes in real-world environments. Read the full article: bit.ly/4djToJ6 #DOOH #AdTech #PerionOne #AI

Retail media has the power to drive measurable growth across the entire shopper journey. Stephen Yap, Chief Revenue Officer at Perion, is joining Evan Hovorka, VP of Product & Innovation at Albertsons Media Collective, for the ANA webinar “How Retail Data & AI-Driven Creative Drive Smarter, Higher-Performing Campaigns” on Wednesday, March 25 (1:00–1:30 PM ET). They’ll discuss how verified first-party shopper data, dynamic and localized creative, AI-driven optimization, and closed-loop measurement come together to drive stronger engagement and higher-performing campaigns. Register here: bit.ly/4rC3JDI #ANA #RetailMedia #AdTech #AI #PerionOne

OOH has moved from awareness to commerce infrastructure. New @YourOAAA @WinterberryGrp research - co-sponsored by Perion - finds 98% of marketers now integrate OOH into connected commerce programs. 86% plan to increase spend. perion.com/dooh/the-power… #DOOH #adtech #ConnectedCommerce #Perion

“Saving time is helpful, but the real value of AI is improving campaign performance and efficiency at scale,” says Jacobson. Innovator Insights @BrandInnovators brand-innovators.com/innovator-insi…

We are excited to be speaking at @d3con next week in Hamburg. On 17 March at 11:45, Kim Laureen Kramer from Perion will present “Audience and Measurement Unlocked: How Programmatic Is Transforming DOOH Buying.” Programmatic DOOH has evolved far beyond simply digitising traditional out of home. In this session, Kim will explore why Programmatic DOOH should be approached as a true digital channel, shifting the focus from screens to audiences and from reach to measurable impact. If you are attending D3con, join us for the discussion. Check the full agenda here: bit.ly/4lomtoI #D3con #ProgrammaticDOOH #AdTech

📊 98% of marketers say OOH is foundational to connected commerce strategies. New research from OAAA + @WinterberryGrp shows OOH driving results from discovery to purchase – with 86% of marketers expecting to increase investment in the next two years. A big thank you to @PerionNetwork, @movingwalls, and Midnight Oil for supporting this research! 🔗 oaaa.org/resources/the-…

Outmax is delivering results across platforms. In our latest case study, Wepner, a winsome menswear and womenswear brand known for its offbeat, youthful style and bold statement pieces, leveraged Outmax to activate a cross-channel campaign across YouTube and Meta. Using real-time AI optimization, Outmax helped improve media efficiency while maintaining performance at scale. The campaign delivered strong engagement metrics while also reducing carbon intensity by 27%, demonstrating how AI-driven media execution can support both business outcomes and sustainability goals. And with our recent launch of Outmax for TikTok, this same optimization power is now available on one of the fastest-growing advertising platforms in the world. Explore the full case study: bit.ly/3NzbGeX #PerionOne #Outmax #AI #AdTech #Wepner

The Digiday Publishing Summit is just two weeks away, taking place March 23–25 in Vail, CO. The event will bring together media leaders to explore how AI is reshaping publishing strategy, audience growth, and revenue models. If you’re attending, stop by and say hello — Jules Carfora, Gal Dror and James Mortazavi will be there and looking forward to connecting. Learn more about the event: bit.ly/3MXxz7D

New #AI tools for @tiktok #advertisers. @PerionNetwork has launched #Outmax, an AI-powered agent designed to optimise campaigns and improve media performance on the platform. mediashotz.co.uk/person-network…

25% better performance on TikTok? It’s here. We are excited to announce that Perion’s AI agent, Outmax, is now available for TikTok. Early results are already showing up to 25% greater media performance, helping brands move beyond platform-standard KPIs and optimize toward their own business outcomes. "The deployment of Outmax across high-growth platforms like TikTok enables us to work with more customers across more platforms, worldwide," said Tal Jacobson, CEO of Perion. Outmax is already delivering strong results for brands across Meta, YouTube, CTV, display, and video, spanning multiple industry verticals. Read the full announcement here: bit.ly/40mL83u #Outmax #AIAgent #Advertising #PerionInnovation #TikTok

Heading to #SXSW in Austin? Join Perion at the Brand Innovators Leadership in Brand Marketing Summit (Mar 13–16). Perion leaders Erin McCallion, Nicole Guess, and Liz Asher will be moderating conversations across the summit, from building community-driven DTC brands to the next era of leadership in marketing and a fireside chat with Zillow Group. See the full agenda: bit.ly/46NVmxm

Gold for Best Use of OOH Media at The Worthies Awards The campaign “Warnings You Can’t Miss,” with Lumo Digital Outdoor, MetService, NEMA, VML, Latch, and Perion, has been recognised for transforming digital out-of-home into a powerful public safety channel. Congratulations to the teams and partners behind this incredible work. #PerionOne #DOOH #AdTech #TheWorthies

Agentic AI, real-time context, and outcome-based delivery are redefining Digital Out-of-Home in 2026. DOOH is evolving from a network of screens into an intelligent, measurable system operating in real-world environments. Insights from Matt Bushby, Managing Director ANZ & SEA, Perion @AdNews adnews.com.au/news/perion-wh…