Perion

What a night! Our work with Uber Mexico and OMD Mexico just took home Bronze at the IAB México MIXX Awards in the Reactive Response category. We turned city screens into a signal of safety and reassurance, proving that DOOH can go far beyond visibility to create real-world impact. Speed, creativity, and cultural relevance all in one campaign. A huge congratulations as well to Mercado Libre on an incredible three award wins. #IABMIXXMexico #UberMexico #PerionOne

What an evening yesterday in Paris! France's top DOOH publishers. One room. Real conversations about where publishing goes next. We showed what we're building, dug into results from our work with Jerome Chellet from MEDIATRANSPORTS, and listened more than we talked. Thank you to everyone who joined, and to Vladimir Chou, Francesco Pompilio, Justine REOT and Niral Naik for leading the evening. #PerionOne #SSP #AdTech

The Perion team joined industry leaders last week at the LUMA Partners Future of TV Dinner 2026, an evening of sharp conversations around convergent video, streaming, CTV, and where AI-powered advertising is headed next. The pace of change across our industry, combined with the ideas and innovation shared throughout the evening, made for an inspiring discussion on the future of media and advertising. Thank you to LUMA Partners for bringing together such an impactful community and event. #FutureOfTV #LUMA #PerionOne #CTV #StreamingAdvertising

Completion rates alone don’t tell you whether a CTV campaign drove results. As advertisers push for greater accountability, completion rates and impressions are no longer enough to measure performance. The real question is: did exposure drive action? Our latest article explores how Perion One is redefining CTV performance, moving beyond impressions and VCR to focus on full-funnel measurement that connects ad exposure to site visits, conversions, and ROAS. Built on premium streaming environments, transparent reporting, deterministic attribution, and real-time optimisation powered by Outmax, Perion One turns CTV into a channel that’s accountable from impression to outcome. See how Perion One is reshaping CTV performance. Read the full article: hubs.ly/Q04hs7GT0 #Outmax #CTV #PerionOne #AI

We're proud to sponsor Ad Club Digital Day on May 21st in Toronto. If you're attending, swing by the Solarium after 12:30 PM. The team will be there to connect, and we're treating attendees to complimentary chair massages. Come say hi. We'd love to see you there. Reach out to learn more: hubs.la/Q04h7T-F0

We loved being at Media 360 today. Our MD UK Michael Hanbury-Williams sat down with Shauna Lewis from Campaign for a great conversation about what it really means to move beyond siloed media planning. One moment that stuck with us: the idea that channel-agnostic isn't about throwing out the playbook — it's about giving yourself the licence to move money to where performance actually is, not where last year's plan said it should be. And the one thing Michael would do if he were a marketer in the room? Give yourself licence to move 20% of your budget around in-campaign. Simple as that. Thanks to Shauna and the Campaign team for a brilliant session.

Last week, the Perion team took things outside, hosting our "Out In The Wild" lunch in Cairns with clients, agencies, and media owners from across Australia and New Zealand. Real conversations about DOOH, creativity, and how we're helping brands connect more meaningfully in outdoor environments. The kind of dialogue that only happens when you get the right people in the room. Great to have Matt Bushby, Henry Hellegas, Areef Vohra, Thomas Pena, and Olivia Hay representing the team up there. #LifeatPerion #PerionOne #DOOH #Outmax

Three campaigns. Three nominations. One shared commitment to innovation, creativity, and performance. The Drum Marketing Awards Americas 2026 has recognised work created together with incredible customers and partners across three categories — and we’re grateful to be part of it. • OOH — Uber Mexico x OMD Mexico Turning city screens into a signal of safety and reassurance, showing how DOOH can go beyond visibility to create real-world impact. • Automotive — Volkswagen Powering the Tiguan launch with Perion One to deliver smarter, connected audience engagement at scale. • Media Innovation — JBL Reimagining discovery for the next generation of search with AI-powered experiences built around how audiences find brands today. These nominations are a celebration of collaboration — bringing together bold brands, strong partnerships, and teams pushing the boundaries of what modern marketing can achieve. See all the shortlisted work: hubs.la/Q04gZF5V0 #TheDrumAwards #PerionOne

As AI reshapes creative workflows, marketers are navigating how to balance automation with authentic storytelling. In this piece for The Drum, IAB UK’s Beatriz Vieira explores how the industry is adapting to AI-driven creative and the growing role of human judgment in modern advertising. William Brownsdon, EMEA Managing Director at Perion, shares why AI’s real value lies in accelerating decision-making, not replacing human instinct, helping marketers act on insights faster while preserving the cultural understanding and storytelling that make advertising resonate. Read the full article: hubs.ly/Q04gXTsX0 #TheDrum #AI #PerionOne #IABUK

Cannes Lions International Festival of Creativity is almost here. We'll be at Perion Beach with Brand Innovators all week, hosting CMO panels, leadership sessions, and yes, a little karaoke for a cause. More importantly, we'll have something new to show you, two things we've never shared before: - A conversational interface that brings everything Perion has built into one place - Outmax is expanding this summer, and the scale changes everything If you're going to be there, book time with our team: hubs.la/Q04gBTRJ0 We'd love to see you!

Perion is partnering with Comcast to bring deterministic, household level linear TV viewership to programmatic CTV campaigns. Comcast reaches 1 in 4 US households and their data covers every screen in the home, not just the one with the app. Target by genre, network, program, brand exposure and more. Real viewership. Real households. Real results. #Perion #Comcast #CTV #TVTargeting #DataPartnership #ProgrammaticAdvertising

Today, Perion is rolling out the updated OpenOOH venue type taxonomy. This is a meaningful step for the DOOH ecosystem. Standardized venue types mean buyers can target inventory with more precision, publishers get more accurately represented in the marketplace, and reporting becomes consistent across platforms. This kind of industry alignment is how DOOH matures as a channel. We're proud to move in lockstep with OpenOOH and our peers because a stronger standard benefits every publisher, buyer, and screen in the ecosystem. #DOOH #OpenOOH #ProgrammaticAdvertising #OutOfHome #Perion

What a night at the Programmatic DOOH Awards! 🏆 We're proud to have played a role in several award-winning campaigns! 🥇🥈 Dentsu × Heinz — Gold & Silver 🥈 Costa Coffee × WPP — Silver 🥈 Skyrise × Gumball — Silver And a special mention for two further winning campaigns, AMEX and BYD, where Perion powered the supply side as SSP. Behind every great campaign is a great ecosystem. Congratulations to all the teams involved. It's an honour to be part of the work. #ProgrammaticDOOH #DOOH #Perion #Awards

Bouygues Telecom, one of France's leading telecommunications operators, deployed Outmax, Perion's AI agent, across always-on campaigns on Meta. The results on their Fiber-to-the-Home campaign: * 34% reduction in customer acquisition costs * 51% reduction in campaign carbon intensity Outmax powered branding and performance campaigns within Meta, dynamically shifting optimization priorities as campaign objectives evolved. Unlike platform-native optimization tools that prioritize platform-defined metrics, Outmax aligns optimization and execution directly with advertiser business outcomes. To leverage the power of Outmax within your campaigns, ping us! The full announcement is available here: hubs.ly/Q04gp7nH0 #PerionInnovation #Outmax #Adtech #PerionOne

This Mental Health Awareness Week, Perion supports Crisis Text Line to help ensure that no one has to face difficult moments alone. Reaching out for support can feel overwhelming, but compassionate connection can make a meaningful difference. By supporting Crisis Text Line, we’re helping provide free, confidential, 24/7 text-based support from trained volunteers to people navigating moments of emotional distress. Through our partnership with Givsly, your engagement can turn into meaningful impact. Perion will make a donation on your behalf to help expand access to vital mental health support and ensure that anyone who reaches out is met with care, understanding, and empathy. Take action today: hubs.la/Q04g33Ss0 #MentalHealthAwarenessWeek #PerionCares #CrisisTextLine #Givsly

Shortlisted at the Campaign UK Tech Awards 2026: Tech as Part of a Campaign (International). 300,000 people. Five hours. One parade route turned into a real-time safety signal. For Día de los Muertos, Uber Mexico transformed the Catrinas Parade into a moment of contextual relevance, deploying dynamic DOOH along the route during the exact window when ride demand surged and pickups got chaotic. Every screen reminded attendees to activate their Uber PIN, the safety feature that ensures accurate ride matching. Amplified through TikTok and earned media, the campaign drove 350,000+ impressions and embedded a public safety message directly into a cultural celebration. When technology meets culture in real time. Congratulations to OMD Mexico, Uber Mexico, and the Perion team. Proud to be recognized alongside strong work across the industry. Full shortlist: hubs.la/Q04fMz0M0 #CampaignTechAwards #ProgrammaticDOOH #DOOH #PerionOne #UberMexico #AdTech

See you in Dallas! We're sponsoring the 2026 OAAA OOH Media Conference, May 11–13 — and ready to dive into this year's theme and how OOH sparks authentic human moments. Don't forget to stop by our booth and say hello to the team. Learn more: hubs.la/Q04fByw-0

Shortlisted at The Drum Marketing Awards APAC. Recognition that reflects the power of innovation, collaboration, and results-driven media: - Vaseline: Best Use of OOH - Krung Thai Bank: Inspiring Examples of Media Innovation and Campaign for Finance & Professional Services Three shortlists, built on bold ideas and strong partnerships. Proud of the teams behind this work and grateful to our partners for trusting us to help bring these campaigns to life. #Perion #TheDrumAwards #APAC #MediaInnovation #OOH #DigitalAdvertising

AI is no longer a layer within advertising, it is becoming the engine that powers it. In this conversation with Aafreen Shaikh for TalkCMO, Erin McCallion, CMO at Perion, shares how AI is transforming media execution, enabling advertisers to move from reactive optimization to real-time, outcome-driven decisioning. As media environments grow more complex, the shift toward omnichannel intelligence is redefining how performance is measured, connecting signals to real business outcomes and enabling faster, more precise decisions. The ability to translate data into action, instantly, is becoming a clear competitive advantage. Read the full interview to explore how AI is reshaping advertising strategies and driving measurable impact: hubs.la/Q04fr9l10 #PerionOne #AI #AdTech #TalkCMO

What if optimization didn’t happen after the campaign but during it? Our latest blog explores Outmax, Perion’s execution-layer AI that operates inside live campaigns, continuously analyzing, adjusting, and aligning every decision to your KPIs. Working across channels and on top of platform algorithms, it transforms real-time data into consistent, measurable performance gains. See how Perion Outmax is redefining optimization. Read the full article: hubs.la/Q04fp0tJ0 #Outmax #AdTech #PerionOne #AI