Rebuy Engine

A/B Testing is the #1 conversion rate optimization method driving a 50% increase in revenue per unique user, while reducing CAC & increasing LTV 📈 And we're now putting A/B Testing right at your fingertips in the Rebuy admin 🎉 What will you test first? hubs.li/Q01XX0bR0

You don't need a big team to drive serious revenue. @eatmagicspoon is proof that a strong testing culture is a powerful growth strategy. This Wednesday on the Rebuy stage at Shoptalk, Ciara Lydon from @eatmagicspoon, and Emelia Ewara from Rebuy are pulling back the curtain on the playbook behind the brands' impressive results. They cover post-purchase upsells, subscription pop-ups, cart upgrades, and the real operational lift behind it all. If you're a small ecommerce team trying to drive more revenue, this one's for you.

Video isn't a brand awareness play anymore. For the brands doing it right, it's a revenue channel. Janvi Shah of @Poweredbyhue and Alex Hong of @synclyhq are breaking that down on the Rebuy stage at Shoptalk this Tuesday to share the most impactful and underutilized ways video is reshaping ecommerce. 📅 Tuesday, March 24 | 1:00 PM 📍 Rebuy Stage, Booth #2955

Most ecommerce teams are optimizing for the wrong metric. Sure, conversion rate is clean, trackable, and shows up in most every dashboard. But Severi Niiranen at Shopify Plus Partner Brancoy makes the case that chasing CVR without watching sales can send your team in the wrong direction. "It doesn't help you to increase conversion if sales aren't increasing. So I believe the most important metric to follow in conversion optimization is sales, not conversion rate." A perspective with real implications for how brands on evaluate tools, run experiments, and report results. For more CRO tips, check out the full interview with Niiranen: hubs.li/Q046NVBx0 #ecommerce #CRO #conversionoptimization #Shopify

What do investors and founders really think about ecommerce right now? We're finding out live on stage at Shoptalk next week. Join @brentmurri of @M13Company and @RebuyEngine Co-Founder @jameserck as they compare notes on where the real opportunities are, what separates the brands worth betting on from the ones burning out, and what the next 24 months look like for brands that want to come out ahead. 📅 Tuesday, March 24 | 🕜 1:30 PM 📍 Rebuy Stage, Booth #2955

If you're the founder of a small business looking to scale, Unwilted founder and CEO Liz Carter feels your pain. "To do all of the things that I do and then do all of the website bits and bobs...it's just impossible." Small brands on Shopify, like Unwilted, can often hit the same ceiling. Traffic grows. Press placements land. Demand spikes. Yet, the cart — static, generic, out-of-the-box — caps how much of that momentum actually converts. 👔 After implementing Rebuy with agency partner Perfect Evolution, Liz described Rebuy Smart Cart as "smoother," "nicer," and "more concierge." And beyond the feel: "Rebuy has almost legitimized parts of my brand." 📊 For a small founder-led brand looking to grow, the tech stack powering your online store can drastically influence your bottom line. → 15.25% AOV lift (last 30 days) → 21.47% during November → 60% of additional revenue from Rebuy Bundle Builder What has the Unwilted story taught us? It's taught us you don't need a big team to build a smarter store. You just need the right tools and the right partner. See how Unwilted did it: hubs.li/Q045Pqs20

Most brands have more data than they can act on. Purchase history lives in one tool, email engagement in another, and survey data in a third. Each system captures only a fragment of the customer, which means personalization built on any single source is working with an incomplete picture. The opportunity is identity: a persistent, unified view of who the customer is that other tools in your stack can draw from. In the Digioh Identity-First Personalization Playbook, you'll learn: - What identity-first personalization is (and what it isn’t) - How to move from one-off tactics to experiences that carry context forward (with examples) - How to assess where your brand stands today Rebuy contributed a chapter to the playbook on how brands can use identity-first signals to create superfans over time. Download the playbook: hubs.li/Q0467f210 Contributors: Digioh Ordergroove PostPilot Rebuy

How do you get more revenue from the customers you already have? We'll be answering that question live on stage at Shoptalk next week! Join Beth Shero of Shero Commerce and Valeria Granda, GM of EMEA at Rebuy, as they share real results from two brands, powered by Rebuy's personalized recommendations 📅 Tuesday, March 24 | 10:30 AM 📍 Rebuy Stage, Booth #2955

Most ecommerce tools are reactive. You surface a problem; someone fixes it. Working with Rebuy on Unwilted's implementation, Marcus Ohanesian at Perfect Evolution noticed something different. In this clip, he explains what stood out. 🤝 The first thing? Proactive support. "Rebuy has been very proactive highlighting things that (Unwilted founder) Liz isn't using or that could be optimized. It's always nice to hear from a tech partner." 💰 The second: User experience. Rebuy Smart Cart, the flow from product page to cart to checkout. "The increase in traffic and conversions speak to that," Ohanesian says. Get the full Unwilted story: hubs.li/Q045N0bF0

"Think less like a storefront and more like a creator." Creators think about audiences in tiers: casual followers who convert occasionally, moderate fans who show up regularly, and superfans who return, advocate, and buy at the highest rate. They optimize for moving people up the ladder, not for the next transaction. Ecommerce brands are starting to work the same way. The ones scaling in 2026 aren't chasing sessions; they're building persistent relationships that compound. When your stack knows who a customer is, not just what they clicked last Tuesday, you can serve experiences that reflect that. Each touchpoint builds on the last instead of starting over. Rebuy contributed a chapter on this to Digioh's Identity-First Personalization Playbook. Worth reading if your team is thinking less about the next transaction and more about earning the next ten loyal customers. Download the playbook and learn how to move your brand from one-off moments to meaningful continuity: hubs.li/Q0464fL50 Contributors: Digioh (identity-first personalization) Ordergroove (subscriptions) PostPilot (direct mail) Rebuy (personalized product recommendations)

Unwilted can now sell flowers the way an IRL shop would 💐The only thing shoppers can't do on their site now is smell before buying. (Maybe someday.) For now, customers browse individual stems, mix and match, and build something personal. Standard product pages weren't built for that kind of shopping behavior. 🤝 When agency partner Perfect Evolution brought in Rebuy Bundle Builder, everything changed. In this clip, agency founder Marcus Ohanesian explains what it does for the customer: "At the end of the day, it's simplifying and streamlining it to just be more relevant products. The Bundle Builder makes it an easy, fluid, seamless experience." 📈 For Unwilted, that meant a 15.25% AOV lift, with 60% of additional revenue attributed to Rebuy Bundle Builder in the last 30 days. Read the Unwilted story → hubs.li/Q045Mz7z0

Malta Apparel replaced three separate Shopify apps with Rebuy 👀 - Slide-out cart ✅ - Bundles ✅ - Post-Purchase ✅ The result? Higher AOV, a better customer experience, and a simpler tech stack. Here's their full five star review: "Great experience so far. Onboarding process was smooth and I got our shop set up exactly how I wanted with Anna! "Was able to get a new sticky cart to replace our other app that did that, a new bundle offer on the product page to replace another app, add upsells along the way, and post-purchase offers to replace a third app, so this app covered a range of things that we already did. "We've added some other offers that we've seen increase our AOV and overall customer experience! Highly recommend. Thank you for all your help Anna!"

Liz Carter spent 12 years running flower shops in Colorado. She knows how customers shop for flowers… …how they walk in, browse individual stems, mix and match, and build something personal. She built Unwilted to bring that experience online, offering handcrafted paper flowers that last far longer than fresh ones. The product was ready. The website? Not quite. For a gifting brand where the shopping experience is part of the emotional moment, that gap was a real problem. Working with agency partner Perfect Evolution, Unwilted implemented Rebuy Bundle Builder. The result: 15.25% AOV lift over the last 30 days. (And a 21.47% average boost during November.) And here’s something harder to put a number on: "Rebuy has almost legitimized parts of my brand." — Liz Carter, Unwilted The right implementation does more than lift revenue. It makes the brand feel like itself🌹 Check out the full Unwilted success story: hubs.li/Q045K_NQ0

Here’s a story about a small team with strong partnerships making massive gains in record time. Feeling pressure to increase BFCM sales, York St Brands worked with the Rebuy Launch Team and @Shopify Premium Partner @Alinga to move fast, improve CX, and optimize for revenue. The result? A giant leap in sales across three beauty brands, and the elimination of familiar tech issues related to GWP (gift with purchase) orders. 🎥 Watch Olivia Wilde share her experience working with the Rebuy Launch Team. If you have growth goals and no time to spare, this one’s for you. 📖 Full case study: hubs.li/Q043vPlZ0

For your typical party-going college student, BYOB might mean one thing. For growing ecommerce brands, it means "build your own bundle." At The Breakout Hack, BYOB paid off fast. After testing Rebuy Bundle Builder, the skincare brand discovered just how much their customers love building bundles from scratch: 16% of total store visitors placed a BYOB order. 💡 Full-page experience 🧪 Tiered discounts 🛍️ Opt-in engagement Olivia Wilde and the team at York St Brands worked with Shopify Premium Partner Alinga to turn a simple hypothesis into a reliable revenue driver. 📖 Learn how: hubs.li/Q043qxnX0

Building modern beauty brands is a team sport. York St Brands partnered with the agency team at Alinga to scale Rebuy across three storefronts, fast. 🛠️ Fast installs 🧠 Real collaboration ⚡ Zero dev drama “Adrian Judd at Alinga is the best. We see him as part of our team.” - Liv Wilde, Ecommerce Manager Read the York St Brands success story: hubs.li/Q043p7Tm0 💜 Teamwork FTW

Most brands overlook this opportunity in post-purchase. And it works across every vertical 👀 Gift cards aren't just a last-resort play. When you feature them after checkout, you're hitting customers at the exact moment they trust you most. Why does it work so well? Before checkout, your real estate is too valuable for anything but your core products. Post-purchase is where you can say "thanks for shopping" and make an offer that's easy to say yes to. "A $100 gift card for $80. No extra details needed. That's a really easy thing to say yes to." — Joseph from Rebuy

🚀 🚀 🚀 Three brands. Three wins. Boost Lab Co. 18.18%: AOV Boost 15.38%: Percent of total sales attributed to Rebuy 53.19%: Percent of total orders that contained Rebuy attribution Bouf Haircare 23.59%: AOV Boost 19.09%: Percent of total sales attributed to Rebuy 19.25%: Percent of total orders that contained Rebuy attribution The Breakout Hack 21.14%: AOV Boost 17.45%: Percent of total sales attributed to Rebuy 38.23%: Percent of total orders that contained Rebuy attribution One personalization platform. 📖 See how they made it work: hubs.li/Q042pyVq0 Agency partner: @alinga

The most underrated ecommerce metric? 📉 Zero support tickets during peak gifting campaigns. Learn how Liv Wilde and her team at York St Brands partnered with Shopify Plus agency Alinga to automate complex free gift logic across three Shopify stores. 📦 No manual fixes 💬 No customer complaints ⚡ Just smooth conversion 📖 Catch the full story: hubs.li/Q042vmqH0

Tomorrow at 1PM EST! If you're an agency curious about partnering with Rebuy or want to expand what you offer clients, this is your session. We're walking through: - What's new in our 2026 partner roadmap - The real benefits of becoming a Rebuy partner - Getting started (easier than you think) - How to position Rebuy as a service hubs.li/Q042J09K0

What’s better than a BFCM win? A BFCM without a single customer service issue. York St Brands runs three @Shopify beauty brands across three countries. During peak season, brittle gifting logic and manual workflows were slowing the team down. Then they found Rebuy. Now they’re scaling bundles, gifts, and AOV without the stress. 🎥 Liv Wilde shares the moment she realized BFCM customer support issues were gone. 📖 Full story: hubs.li/Q042pVTk0 Brands: The Breakout Hack, Bouf Haircare, Boost Lab Co. Agency Parter: Alinga