Rebuy Engine

A/B Testing is the #1 conversion rate optimization method driving a 50% increase in revenue per unique user, while reducing CAC & increasing LTV 📈 And we're now putting A/B Testing right at your fingertips in the Rebuy admin 🎉 What will you test first? hubs.li/Q01XX0bR0

What if customers could build exactly what they want? 🧩 Julia from @RebuyEngine breaks down how bundle builder lets shoppers choose quantities and variants based on real usage habits, then drives that experience through email and SMS. Tune into TWBERP for more: open.spotify.com/episode/7Ckkof…

What if your next growth unlock isn't a new channel, but the customers you already have? Brands dialed into retention are pulling up to 40% higher LTV while everyone else fights rising CAC. We contributed to @QuickfireD's Guide to Lifetime Value. A no-fluff breakdown of how leading ecommerce brands are engineering repeat revenue. Inside: the hidden leaks costing you margin, why personalization and loyalty finally need to work together, and the subscription plays driving predictable growth. Free download here: quickfiredigital.com/white-papers/l…

Skincare shoppers don't impulse-buy a $65 serum. They read ingredient lists. Compare clinical claims. Look for reviews from people with their skin type. Every one of those moments is a testable interaction on your product page. On May 7, our very own Adnan Shah is joining @getshoplift and UN/COMMON for a free 60-minute CRO masterclass built specifically for skincare brands. What you'll walk away with: - A year-round testing framework built around how skincare actually sells - 100+ skincare-specific test ideas (not generic ecommerce tests with moisturizer photos) - The Skincare CRO Playbook, an 80+ page downloadable ebook - A CRO roadmap template you can start filling in that same week Three experts. No vendor pitches. Just what to test and why. Save your spot: shoplift.ai/playbook/skinc…

.@myceremonia saw a 9.5% boost in AOV with this one small tweak to their cart experience 📈 Ceremonia was already using the Rebuy Smart Cart to power upsells and cross-sells. Then they layered in Beam, giving customers the chance to direct 1% of each purchase toward a nonprofit they care about. The emotional connection changed buying behavior. Customers who could visualize their impact (like funding 300 fruit trees for families in Latin America) showed less hesitation and were more likely to add Smart Cart recommended products to their order. The results speak for themselves: ☀️ 9.5% additional lift in AOV ☀️ 7.7% increase in cart completion rate ☀️ 6.6x ROI on donations and fees Check out the full case study here: linkedin.com/smart-links/AQ…

Most of the reasons brands went headless in 2019 are solved problems today. International was addressed by Shopify Markets. Creative freedom came from Online Store 2.0 and checkout extensibility. The performance gap has largely closed. In this clip, iamota CRO Richard Sandor walks through which original headless assumptions have held up and why, for most merchants, the headed option has now progressed to the point where the tradeoff no longer makes sense. Here's the full interview with Richard Sandor: hubs.li/Q047ZLFx0

Most CRO advice focuses on the wrong things. Severi Niiranen at Brancoy makes a clear case for what actually works. We sat down with Severi to talk through what actually moves the needle in ecommerce CRO, and what teams get wrong most often. A few things worth taking back to your team: 📊 The most important metric to track isn't conversion rate. It's sales. CVR can go up while revenue stays flat. Sales won't. 📲 Mobile-first means building on mobile first. Most teams do it backwards: optimize on desktop, check mobile before publishing. Flip the process. 💡 Cognitive biases apply year-round. Social proof, scarcity, authority: the lever shifts with the season, not the principle. For one DTC fashion brand, a single Rebuy dynamic bundle contributed roughly 25% of total sales. 💰 When ROAS is strong during a campaign, spend more. The store is already optimized. Don't hold your left foot on the brake. Read the full interview → hubs.li/Q046P6tl0 If you're a mid-market or growing Shopify brand looking for an agency partner that works the full customer journey, Brancoy offers a growth services model built for that.

The Orders page is one of the most overlooked upsell opportunities in ecommerce 👀 Your customer is logged in. They're reviewing past purchases. They're already in buying mode. Now with Rebuy, merchants can drop recommendation widgets and content blocks right on that page. It takes minutes to set up, works on mobile, and uses the same widget settings you already know from Checkout Extensions.

Headless operating costs are higher than most brands expect. The math on moving back to headed is clearer than you'd think. In this clip, iamota CRO Richard Sandor walks through a real example: a merchant spending a significant amount month over month just to keep their headless setup running. His estimate for standing up a new headed structure on that same budget: about eight months. "The payback period is pretty prompt. You'd be surprised." Read the interview with Sandor here: hubs.li/Q047Zv2s0

Retention is where the real growth happens, and brands that get it right are seeing up to 40% higher LTV. Most ecommerce brands are still stuck on the acquisition treadmill. Spending more to acquire customers who buy once and disappear. But the math doesn't work forever. We contributed to @QuickfireD's Guide to Lifetime Value, which breaks down how leading brands are flipping the script. Learn why retention now beats acquisition as a growth strategy, the most common mistakes quietly killing your margins, and how personalization, loyalty, and subscriptions are driving predictable, repeat revenue. Get your free copy here: quickfiredigital.com/white-papers/l…

The best ecommerce conversations don't happen in a webinar chat box. They happen over a great meal with the right people in the room. That's The Commerce Table on April 29th in Amsterdam. Founders and leaders from across the industry are coming together for a focused session on AI in practice. Not the hype. The real use cases, real results, and real ROI you can actually act on. Then it turns into a four-course lunch with a mid-meal seat switch so you're not stuck making small talk with the same person for two hours. Last time, 50+ brands were at the table. Rituals, AG1, Daily Paper, Stanley 1913, Filling Pieces, and more. Collaborations, partnerships, and a few bold ideas came out of it. Rebuy is proud to sponsor this great event, so if you're building in ecommerce and want to be in the room, hit the link below. luma.com/gezw4g4v

The best time to show a shopper a recommendation is right after they decide to buy. That's the logic behind the add-to-cart pop-up. Severi Niiranen, Shopify Account Manager at Brancoy, explains what makes it work: timing, mobile real estate, and low friction. When the customer clicks add to cart, intent is already established. The pop-up fires in that moment, not on page load, not mid-browse. It also avoids the expensive front real estate on mobile. If the customer isn't interested, one tap removes it. "If they are thoughtfully placed, and the customer doesn't want to utilize the opportunity, they can easily click it away." Read the full interview with Severi Niiranen: hubs.li/Q0470fMx0

Five agencies pitched a merchant on their replatform. Four recommended headless. One said: you don't need it. That agency was iamota, and they won the project. Richard "Stitch" Sandor, the CRO at iamota, has been in those rooms for 10 years. In this clip, he walks through exactly what happened. Brands were often pushed into headless before anyone asked what problem they were actually trying to solve. Full interview with Sandor: hubs.li/Q047ZB-D0

Four ecommerce platforms set out to answer the same question. What happens when your brand understands customer identity? 💡The big idea: Identity-based personalization outperforms isolated tactics. Purchase history, email engagement, and onsite behavior are more useful when treated as a unified foundation, accessible to the tools in your stack. Rebuy, Digioh, Ordergroove), PostPilot each contributed to the Digioh Identity-First Personalization Playbook, approaching customer identity from different angles: onsite merchandising, data capture, subscriptions, and direct mail. 🤘 Rebuy’s chapter makes a simple argument: brands aren’t competing for one-off transactions anymore, they’re competing for superfans. When personalization reflects who a customer is, not just what they clicked in one session, every touchpoint gets stronger. Recognition builds trust. Trust builds loyalty. And loyalty compounds into long-term growth. If your team touches any part of the customer journey, the frameworks and examples in this playbook are worth a look. Download it here: hubs.li/Q046pJbC0

Your store is already optimized. ROAS is strong. Yet most brands still hold back on ad spend. Brancoy is Shopify Plus Partner and works with brands year-round on continuous CRO. By the time BFCM arrives, the store is ready and the work is done. That's exactly when brands make their most common peak season mistake: they sit back and wait out the campaign instead of pressing the advantage. "When it's peak season...you just need to get all the traffic that's available, and drive it in. Don't hold your left foot on the brake during the campaign." Check out the full interview with Severi Niiranen here: hubs.li/Q046PfkR0

We are back for @Shoptalk Day 2 🎉 Stop by our booth right at the entrance for free swag and learn how top brands are using personalized recommendations to increase revenue and build lasting customer loyalty.

Meet one of our Shopify Plus partners: IAMOTA. They're a boutique, premier-tier agency based in Canada with about 25 people, and fully remote. They've worked with over 60 Shopify brands, with roughly 30 migrations completed, and a deep focus on subscription brands. Their client roster includes brands like Dollar Shave Club, Vega, and ONNIT. They know subscription ecommerce at a level most generalist agencies don't. What we respect most about their approach is this: they're requirements-first. They'll tell you what you actually need, even if it's not the flashiest answer in the room. We recently sat down with their CRO, Richard Sandor, to talk through the headless cycle: why brands went there, what's changed, and how they're helping merchants make smarter architecture decisions today. If you're evaluating your Shopify architecture, this one's worth your time: hubs.li/Q047Yl8k0

The best performing social content doesn’t use hashtags. Loving this conversation with Alex Hong, from Syncly and Janvi Shah from Hue

We are live at @shoptalk!

Modern ecommerce brands already use merchandising engines to drive measurable lifts in AOV and conversion. Smart merchandising, recommendations, and bundles help shoppers find products they'll actually buy. Those experiences get even stronger when they're informed by identity. Signals like quiz responses, lifecycle stage, and purchase history help deliver recommendations and offers that reflect who a customer is, not just what they click. It's the premise behind the Digioh Identity-First Personalization Playbook. Rebuy, Ordergroove, PostPilot, and Digioh share perspectives on how identity signals can sharpen onsite merchandising, subscriptions, and lifecycle marketing. If you’re looking to get more from your personalization stack, this playbook shows how identity signals and onsite merchandising work together to deliver more relevant experiences. Download the playbook → hubs.li/Q046hQDf0

You don't need a big team to drive serious revenue. @eatmagicspoon is proof that a strong testing culture is a powerful growth strategy. This Wednesday on the Rebuy stage at Shoptalk, Ciara Lydon from @eatmagicspoon, and Emelia Ewara from Rebuy are pulling back the curtain on the playbook behind the brands' impressive results. They cover post-purchase upsells, subscription pop-ups, cart upgrades, and the real operational lift behind it all. If you're a small ecommerce team trying to drive more revenue, this one's for you.