
Rob Gray
3.5K posts

Rob Gray
@RobGrayWriter
Commissions Thought Leadership essays for IPRA. Author of books on brands and corporate/family business histories. Journo/copywriter, hubby, wild optimist.


Reputation functions like capital, something that can be built, strengthened, depleted, and protected. Read the latest Thought Leadership Essay by Ron Jabal at ipra.org #prmedia #publicrelations #IPRAmoment







As technology accelerates and global conditions remain volatile, the virtual agency model offers mid-sized companies a cost-effective way to communicate. Read the latest Thought Leadership Essay by Ulrich Gartner at ipra.org #prmedia #publicrelations #IPRAmoment





Brands must be extremely intentional about creating meaningful, relevant content that addresses their audience's needs, interests and pain points. Read the latest Thought Leadership Essay by Robert Heldt at ipra.org #prmedia #publicrelations #IPRAmoment



If you implement AI without thinking about the human side, you’re going to produce a whole lot of AI slop, destroying both productivity and trust. Read the latest Thought Leadership Essay by Laura Hindley at ipra.org #prmedia #publicrelations #IPRAmoment



Global communication must empower many voices, each rooted in local context yet aligned with shared purpose. Read the latest Thought Leadership Essay by Lavanya Wadgaonkar at ipra.org #prmedia #publicrelations #IPRAmoment

The rise of short video activism in China reflects new public expectations for responsiveness from corporations and authorities. Read the latest Thought Leadership Essay by Zizheng Yu at ipra.org #prmedia #publicrelations #prmoment




