IPRA

The advisors who are called early have learned that their job is to create the conditions in which other people can think more clearly. Read the latest Thought Leadership Essay by Trine Bastian at ipra.org #prmedia #publicrelations #IPRAmoment

Fast does not always mean right. Before you publish, ask: Is it accurate? Is it responsible? Is it right? IPRA is guiding how communication evolves through its AI and PR Guidelines and AI Chapter Join the IPRA AI Chapter at ipra.org #IPRAmoment

Thought Leadership from ipra.org #ipramoment @allisonww_

Join the AI webinar at 12.00 GMT Thursday 21 May. Find the link at ipra.org / News. #prmedia #publicrelations #IPRAmoment

When enough people are working from similar prompts and similar outputs, the work begins to converge. You get more content, but less distinction. Read the latest Thought Leadership Essay by Jeremy Seow at ipra.org prmedia #publicrelations #IPRAmoment @allisonww_

In today’s digital climate credibility can change in an instant. Join the webinar for an important conversation about AI. See ipra.org / News

Join IPRA for the webinar “Trust in the Age of AI: The three operational frameworks approach” by Matheus Puppe on Thursday 21 May 2026 at 12.00 GMT/UCT (unadjusted). There is no pre-registration. Find the link at ipra.org / News / Press Room #IPRAmoment

Thought Leadership from ipra.org #ipramoment

In a region as commercially significant and reputationally layered as the Middle East, local communications intelligence should shape the strategy early, not decorate it at the end. Read the latest Thought Leadership Essay by Firas Sleem at ipra.org #ipramoment

Hurry IPRA Golden World Awards for Excellence in PR (GWA) 2026 close 11 May. More at ipra.org. And just for encouragement the pic here is last year’s Food & Beverage winner #prmedia #publicrelations #IPRAmoment

Hurry IPRA Golden World Awards for Excellence in PR (GWA) 2026 close 11 May. More at ipra.org. And just for encouragement the pic here is last year’s Global Contribution Award winner #prmedia #publicrelations #IPRAmoment

Hurry IPRA Golden World Awards for Excellence in PR (GWA) 2026 close 11 May. More at ipra.org. And just for encouragement the pic here is last year’s Travel & Tourism winner #prmedia #publicrelations #IPRAmoment

Thought Leadership from ipra.org #prmedia #publicrelations #IPRAmoment @sciencemagazine

Hurry. The entry window for the GWA 2026 closes 11 May. More at ipra.org. Already entered? Think about an extra category to boost your chances to win. And just for encouragement the pic here is last year’s Reputation winner @prcd_official

Join IPRA for the webinar “Trust in the Age of AI: The three operational frameworks approach” presented by Matheus Puppe on Thursday 21 May 2026 at 12.00 GMT/UCT. There is no pre-registration. Find the link at ipra.org / News / Press Room #IPRAmoment

Working at agencies cemented the importance of tying campaigns to outcomes and business results. Read the latest Thought Leadership Essay by Tal Woliner at ipra.org #prmedia #publicrelations #IPRAmoment @sciencemagazine

IPRA celebrates World Press Freedom Day 2026 this 3 May with its theme "World Trends in Freedom of Expression and Media Development". We also recall the role of an IPRA President in making this day possible ow.ly/ZNYa50YUgvC #prmedia #publicrelations #IPRAmoment

The entry window for the GWA is now 11 May. More at ipra.org. Already entered? Think about an extra category to boost your chances to win. And just for encouragement the pic here is last year’s Integration of Media winner #IPRAmoment

Fast does not always mean right. Before you publish, ask Is it accurate Is it responsible Is it right IPRA is guiding how communication evolves through its AI and PR Guidelines and AI Chapter Join the IPRA AI Chapter Be part of the standard #IPRA #PublicRelations

AI has the potential to enhance PR. It also has the potential for bias, deception, and harm. IPRA's PR and AI guidelines will help ensure you use AI correctly in your comms work. Go to ipra.org and select Member Services #prmedia #publicrelations #IPRAmoment