JC
428 posts


@DataDInvesting @anthonynoto @Bloomberg @TGL He actually said “are on track for GAAP profitability “BY” the fourth quarter”, not “in”… implying profitability is current. 🙌
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Here is $SOFI CEO @anthonynoto's full interview with @Bloomberg about their new partnership with @TGL. There are some great nuggets in here.
Some of the highlights:
The partnership with TGL helps to make SoFi a trusted brand and increase its unaided brand awareness
This fills a void in reaching their audience after Monday Night Football ends in January. "Primetime television is the place to reach large unduplicated audiences"
"The relative size of this deal to our overall marketing spend is not a material amount of money [...] Relative to what we spend overall which is in the [...] hundreds of millions of dollars a year, it'll be a small component, but it will definitely be the type of element that makes its footprint bigger than its foot"
Other interesting comments from Noto:
He reiterated again that they "are on track for GAAP profitability in the fourth quarter"
On how SoFi is guiding in the current environment:
"When we provided Q2 results, we provided an outlook that really calls for a soft landing, not a hard landing."
What does a soft landing mean for them?
"We believe GDP growth in a soft landing is a mild recession, down 1-2%, unemployment will go over 5%[...] we still believe there are rate increases ahead, but we do believe over the next 12-18 months we'll see rate decreases just as you see in the forward curve"
On member and deposit growth:
"We're really starting to see the compounding benefits of being a one-stop shop and driving our member growth, and we're seeing more virality and more marketing efficiency [...] We're seeing compounding benefits in member and product growth and that really started in Q2 and was continuing in Q3"
"We're seeing really strong deposit growth. 90% of deposits are from direct deposit customers and 98% are insured"
On the previous SoFi Stadium deal:
"Just to be clear, that we invested in SOFi stadium as part of our strategy has very little to do with what I've done historically [as an athlete and as CFO of the NFL] and where my passions may be. The data is what drove it. So to be very specific, we used to spend $15M a year in sponsorships to reach only 15M one time a year [...] We were able to spend a little bit more money to reach a primetime audience of 20-25M people 4-6 times a year [...] It's proven to be hugely successful to us."
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$SOFI CHAMMATH: SOFI STOCK WILL 20X AND BANKRUPT THE LEGACY BANKING INDUSTRY (FOREVER) 🚨🚀🔥✅ youtu.be/Q995j3RCo4I?si…

YouTube
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@Liz_Cheney They are appeasing their low IQ, gun loving racist audience.
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For $SOFI to achieve its goal to become a top 10 US financial institution by market cap, it needs to reach a market cap of $80B (Citigroup $C is #10 right now at $79.78B)
Those are high ambitions, and it would mean a >10x return from current prices.

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@Aoki_85 @Kenmegan44 Some comments are saying that I am covering $SOFI too much lately, but they just keep putting up exciting news updates!
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For 364 days a year we tell our kids not to take candy from strangers and then we spend one night telling them “Forget what I said.” #WePost
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@Kenmegan44 It’s already 30% of my holdings, so no. I’m already at a risky level
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$SOFI will you continue to buy at 52wk highs? FOMO anyone?
JC@Takeagander02
Will $SoFi exceed their 52-week highs post earnings?
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@theresa_perrin Stick to what you (think) you know…finances. Trump being guilty of sexual assault is sad. Wake up
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@grassosteve @CNBCFastMoney @federalreserve Great tweet, thank you! Appreciate your insight on the near and midterm view
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I mentioned on Friday @CNBCFastMoney that the bond market has done the @federalreserve ‘s job, and Chairman Powell doesn’t need to hike.
We have now heard a host of fed governors coming out and saying the same thing.
And now there is a 32% chance of a CUT in March!
Plenty of geopolitics to spook markets. This is the most worried I’ve been about escalations in global hotspots. And of course the loss of life has been horrific.
But rates going down should = markets going up.
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