Bryan Wiener

@jspujji GA

Marketers. I’m begging you. Stop prompting Claude 12+ times when it can be done in 1. Most marketers open Claude and start typing whatever comes to mind. Several rounds later, you’re editing mediocre output by hand. My team built a prompt auditing tool that reads your work, grades it, and gets you to 95% in minutes. It’s based on the RCTC framework, which answers the 4 questions Claude actually needs to be effective: Role - WHO is this for? Channel - WHERE is this going? Task - WHAT outcome is the output getting to? Constraints - WHAT bad output sounds like? Then automatically edits your work so you’re more effective in Claude, ChatGPT, or Gemini. Comment “GA” and I’ll send you the tool.

Fired up and ready to go!

feeling mutual @Beet_TV

@briankoppelman @gtconway3d ouch. that hurts

@Beet_TV @LoopMe @DougRozen @360i Doug knows his stuff

In the first of LoopMe's Outcomes-Based Advertising series with @Beet_TV @DougRozen @360i shares how video can be measured to support performance and outcomes goals: bit.ly/3luLdes

@bmorrissey I wonder if fixed seating possible for those that want to come to the office 4+ days/week and hoteling for all others. Something I'm looking into....

@bmorrissey 100%. Unfortunate, especially for younger workers as so many friendships created by the happenstance of sitting near the same people day after day.

$25k a year to have a desk in a NYC office. Few will weep when NYC corporate real estate returns to earth. curbed.com/2020/10/future…

Interesting data from @Profitero: Amazon is making a power play in grocery, decreasing prices by 2.3% in Q3, the lowest among major US grocers. businessinsider.com/amazon-is-unde…

@robnorman But suggesting that the director of the FBI and Fauci's heads should be cut off isn't enough to get suspended from service. Mystifying

I am so glad he’s made up his mind

@katieeperry @Marc_it @packyM @360i @katieeperry you seem to be sleeping on the @360i Alumni prez job. This isn't a supreme court justice lifetime appt :)

@Marc_it @packyM @360i @bwiener appointed me to lead the alumni network a few years back and hasn't officially replaced me yet. so, I'm on it.

Marc is so good. This essay on friction layers is full of gems and you should read the whole thing (link below), but just check out the visuals. 👏 @Marc_it

In case you missed our live chat with Profitero's new president Sarah Hofstetter, you can catch it here: ow.ly/Uz7r50BWT42

@digitalshields incredible

Someone has done this, right?

Desks continue to be a hot ticket item online this fall. Watch Profitero's Sarah Hofstetter (@Pezmeister1) share her insight into the trend on @GMA.

Obviously this needs to be an "innovation" for the next debate

CPGs and food marketers are rethinking their ecommerce strategies this year. @Pezmeister1 breaks it all down on the AdExchanger Talks podcast. adexchanger.com/adexchanger-ta…

Great perspective from @Pezmeister1 on how e-comm is changing CPG's relationship with customers and what to do about it adexchanger.com/adexchanger-ta…

@digitalshields Digiday immediately had a different approach, tone of voice and level of depth that enabled it to carve out its own reason for being. Hat tip @bmorrissey

@digitalshields 100%. Most businesses fall into one of two categories: crowded or unproven. Takes a certain kind of genius to figure out how to differentiate in a seemingly crowded space which it clearly was at the time...

THREAD!: so let’s go back to circa 2011. Ad age and Adweek are well established, and the “blogs” at the time, TechCrunch, PaidContent, etc are putting the print guys on their heels

@bmorrissey Amazing run building Digiday into a household name with three great media outlets. Incredibly impressive. Excited for next chapter.

Some news: At the end of the month, I’m leaving Digiday after nearly a decade. I’m proud we built a global brand based on honesty with a sustainable business — and expanded into new areas with Glossy and Modern Retail. Digiday is a great company with great people.

TOMORROW! Our Nielsen Connect CEO David Rawlinson discusses what you need to know about e-commerce right now in @profitero's virtual conference. REGISTER 👉 nlsn.co/6017Gt2Ef