Paul Colligan - Podcast Consulting and Coaching

What they're telling you by telling you what "they're" not telling you is that they believe you are a sucker.

@BethMooreLPM @MikeCosper @PastorMark You remain fantastic, Beth.

@MikeCosper @PastorMark Let it go, Mike. And let Mark go. I know from personal experience that these kinds of public conflicts and contests do no good and have erosive effects on the soul.

You know what's effeminate? Refusing to sit down and answer hard questions.

@MikeCosper Big fan of your Podcasts. Please include that in your future.

Since a number of you have asked (and CT has announced it), it is indeed true that I've parted ways with Christianity Today. I wish all of them the best as they continue their work. I am still determining what comes next for me, so I covet your prayers and good will.

The way to “AI-proof” your podcast? Do what AI can’t: serve your audience in the way only you can. Your unique voice, lived experience, and point of view are the moat. Show up with original insights, stories, and service. When listeners feel seen, they return—and revenue

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Gonna see @theperfectfoil on the 28th. Started listening to him 40 yrs ago. He was what a 15 year old needed in figuring out how to balance faith with art with integrity with the urgency of the moment. Need this more at 55 than ever before. Need to stretch more too.

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Sally Hogshead stunned her audience with a brain tumor announcement, but her comeback is even more incredible! 📈 Discover why her audience immediately asked for her podcast back and why creators like Jeff Walker and Frank Kern are seeing massive success with daily episodes.

youtube.com/watch?v=YGkyfe… Updated the Reel for 2026

When was the last time a forced, unskippable ad made you love a brand? Exactly—never. That’s the wake-up call: respect attention, don’t trap it. While big platforms test unskippable ads, podcasters and broadcasters can win by letting people skip, integrating ads seamlessly, or

Just changed my travel plans to catch Bruce Springsteen live—totally worth it. He’s not worried about AI because he knows exactly who he is, serves his audience relentlessly, and delivers with excellence and integrity. When you give people what they truly come to you for, tech

Apple’s latest podcast announcement is a win for creators. More options, more capabilities, more attention—without replacing audio‑only shows or YouTube. It expands our toolkit to make better podcasts, reach more people, and grow revenue. It’s early (beta) and partner support is

Is podcasting a good side hustle? It’s like asking if cooking is—powerful, but it depends on who you serve, your budget, and your goals. Podcasting is a verb, not the whole business. It works when it’s part of a bigger strategy: audience, offer, distribution, and monetization.

Want every podcast episode to land? Start with this litmus test: "In this episode, we're going to X so that Y." If you can clearly fill in X and Y, you'll serve your audience and stay focused. If you can't, expect rambling and drop-offs. Nail the promise, then deliver the payoff

@theperfectfoil front row final show of the tour

I’m back with Some Band for a West Coast tour in March. Full Set. 20 songs. 5 decades. New suit. And then I yield the stage to the great Russ Taff. Tickets at russtaff.com 🎥: montage courtesy of Elias Coblentz

Podcast tech should work for you—not the other way around. If video delays your audio, skip it. If chasing clips drags you into the feed instead of serving your audience, rethink it. Define what your show is meant to do, then invest time, money, and effort accordingly. Simpler

A custom GPT that helps you build your Podcast Strategy - let me know if you want access. share.zight.com/YEu0nwOo

Downloads aren’t the KPI. Judging a podcast by downloads is like judging a restaurant by foot traffic, not meals served. Track what matters: listener retention, episode completion, subscriber growth, and actions taken (sign-ups, demos, revenue). Shift from vanity to value. Which

Chasing 'analytics' without owning your data is a trap. A client left for an analytics-focused vendor but never moved their Spotify or Apple Podcasts Connect accounts—so there were no real consumption or follower stats to analyze. If a provider can't show platform-sourced data,

Bragging about podcast downloads is like celebrating store traffic when no one buys. 🚫🛒 Downloads aren’t the goal—outcomes are. Did people listen? How far? Did they subscribe, click, or buy? Measure completion rates, actions, and conversions—not just vanity numbers. Shift the