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choosing right KOLs = hours spent scrolling?
not with the right workflow, which @hypepartners created with Cookie’s KOL Intelligence
grab the case study link in the thread 👇
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Cookie3 🍪
5.9K posts
Cookie3 🍪
@cookie3
AI Data Layer for crypto enterprise analytics across the whole funnel | Used by 300+ top projects | for $COOKIE go to @cookiedotfun
contact @St3cu on TG 가입일 Haziran 2021
372 팔로잉358.5K 팔로워
reply guy strategy feels intentional until you actually map it
most people are overinvested in the wrong accounts and ignoring the ones already amplifying them
if you're a founder or a marketer, this is for you.
Cookie DAO 🍪@cookiedotfun
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See you soon in Warsaw.
@fwielanier will be on stage at nbx.
Next Block Expo@nextblockexpo
We’re excited to welcome Filip Wielanier, Co-founder and CEO of @cookie3, to the NBX stage.🤩 @fwielanier is the Co-founder and CEO of Cookie3, the leading AI-powered data layer and growth suite for crypto, trusted by over 350 projects including Mantle, Polygon, Linea, and KyberSwap. A core contributor to Cookie DAO, he advances attention markets, AI agents, and on-chain/social analytics. Active in crypto since 2017 with prior experience at Deloitte Digital in IT and data strategy, Filip has driven explosive campaign results, including 20,000% mindshare growth for VOOI, 8,200% for Spark with 17,000+ creators onboarded, and millions in rewards distributed across dozens of initiatives. He speaks regularly on crypto analytics, performance marketing, and decentralized intelligence at events like Consensus Hong Kong and previous editions of NBX Warsaw Summit. Filip, we can’t wait to hear your insights and expertise!💎 Join us at NBX on March 24–25 in Warsaw and meet the @cookie3 team live!🚀
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If you run marketing for a crypto project, half the job is understanding what narrative you’re actually in.
Instead of spending hours researching CT, you can just query it. Cookie AI research can generate personalized market analysis in seconds.
Here are 5 useful prompts:
→ Analyze my mindshare against my competitors on a week-by-week chart for the last 90 days.
→ Find the highest-signal KOLs in my sector & note down which ones have mentioned my project and which haven’t in the last 30 days.
→ Summarise the trending narratives in my sector that I could leverage in my marketing and comms.
→ Analyze the CPM and CPE for my KOL campaign. [upload your paid KOL handles, pricing, and campaign timeframe alongside this prompt]
→ What happened on CT before the price move for [token]?
We’ve just opened friends & family access to Cookie AI research. Tell us how you’d use it and the best answers get in.
Cookie DAO 🍪@cookiedotfun
If you’re a trader, a lot of your edge comes from living on CT. Instead of spending hours researching, you can just query it. Here are 5 prompts you can run with Cookie AI research: → What happened on CT before the last price move for [token]? → Which tokens are gaining mindshare fastest right now? → Which accounts are driving the narrative around [sector/token]? → Which tokens have rising social signal but haven’t moved yet? → What are the dominant narratives on CT this week? Reminder: we’ve just opened friends & family access. Tell us how you’d use it and the best answers get in.
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how can Cookie AI help you today? ask away
Cookie DAO 🍪@cookiedotfun
What do you want to know? Ask Anything and we'll ask Cookie AI and paste the answer.
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We will be at @nextblockexpo! See you on March 24-25, 2026 in Warsaw 🇵🇱
Next Block Expo@nextblockexpo
Great news! The Cookie ecosystem @cookie3 @cookiedotfun is joining the 6th Next Block Expo as a Gold Sponsor! For those who don’t know: Cookie is a data powerhouse, indexing and providing market insights on everything happening on crypto social. Their new flagship product, Cookie Pro, is launching soon with: ✔️Granular data on Crypto Twitter: real-time news tracking, engagement, smart followers, mindshare, creators, and engagers split into categories, regions, languages, and more. ✔️Cookie AI research that allows you to search all Crypto Twitter news and context with simple prompts ✔️MCP and API for custom trading, marketing, and analytics workflows ✔️Automated alerts are delivered to Slack, Discord, or Telegram on narrative and market spikes We actually ran a Cookie AI Research query on NBX: 🍪Weekly engagements for NBX content spiked from 120 in January to 900+ in February - looks like the crowd is getting hyped 🍪Most signal is coming from @genzioco and @rafal_zaorski 🍪Audience engaging with NBX are 33% large accounts, 12% companies, and 11% KOLs - nice mix that you’re going to meet in Warsaw soon If you’re looking to get some of these insights yourself, you might consider @cookie3 KOL Intelligence, a crypto social analytics tool tailored to marketers who want to find KOLs who convert and monitor their KOL campaigns. Go to cookie3(dot)com for more info and case studies OR come to NBX and meet the team IRL.
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It sounds like a cheat code for analyzing narratives, distinguishing paid campaigns from organic ones, and searching for alpha.
It would definitely be useful for expanding my research for daily recaps, and probably also as a tool for creating X niche lists (Grok does this pretty well, but I'd like to compare).
I like things like that. I'd be happy to test it, give feedback, and if it's cool, I'd be happy to join in promoting it as an ambassador 😉
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Our closest partners just got access to the friends & family testing for Cookie AI search.
For marketers, it answers the question we all end up asking eventually:
What actually drove this narrative?
Prompt any event, campaign, or trend and see who started it, who amplified it, and how the conversation evolved.
If you think you should be testing it too, tell us how you'd use it.
We’ll give a few more F&F passes.
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creator disclosures are becoming stricter.
and for marketers, this changes more than just adding #ad. here’s what it actually means:
→ longer-term KOL collaborations will matter more.
if every paid partnership has to be clearly disclosed, one-off promo tweets lose impact. the creators who win will be those who genuinely align with a project and can sustain credibility over time.
→ disclosure isn’t necessarily bad.
look at beauty or sports. Consumers know influencers are paid, and they still buy that lipstick. what matters is who is promoting it and how naturally it fits their brand.
→ ambassadorship > blunt shilling.
campaigns will likely shift toward more sophisticated formats: storytelling, behind-the-scenes, education, co-created content. Less “buy this now,” more integrated narrative building.
→ KOL selection becomes strategic.
if partnerships are transparent, you want creators where audiences say: “wow, that actually makes sense.” not “another paid promo.”
→ UGC is entering a gray zone.
what about giveaways? campaign participation with potential rewards?
if compensation isn’t guaranteed, does it need disclosure? the ambiguity here will shape how small-creator campaigns evolve.
this isn’t the end of creator marketing but probably the end of the lazy kind.
For teams using data: understanding which creators already have real audience trust will matter even more.
Cookie DAO 🍪@cookiedotfun
New X rules related to disclosing paid deals stirred the creator community yesterday. We’ve asked Cookie AI Search in Cookie Pro to identify who’s talking most about the policy change and what the sentiment is. The most important takeaways for creators: → This is new on X but is already standard on many other platforms (and is the law in the EU). → It’s an opportunity to choose only great brands to work with and focus on long-term partnerships. → IMPORTANT! Posting to receive airdrops or Discord roles must still be disclosed. → If you’re an ambassador to a project, updates and ambassadorship-related posts don’t need to be separately disclosed (if your affiliation is already clear), but any additional promotion must be disclosed. → Promotion with CTAs to buy tokens, deposit, stake, etc., is forbidden. → Now is the time to build your real presence and reputation as a creator, so brands want to forge public partnerships with you. → Launching your own community that gets special access to your referral links and brand partnership benefits can be a good idea to stay attractive to brands, both as an attention and conversion layer. --- This is definitely another major change X has been introducing to its creator economy in 2026. It’s too early to see the impact, but we’ll keep monitoring and reporting on the stats using our own data layer, so you always get the full picture.
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we tried it on Cookie Pro assets
very solid
slight concern about the ambient npc energy in that demo though
Google Labs@GoogleLabs
Today, we’re introducing Pomelli’s latest feature update, ‘Photoshoot’ With Photoshoot, you can start from a single image of your product and easily create high quality, customized product shots to elevate your marketing. Available free of charge in the US, Canada, Australia & New Zealand! Get started with Pomelli today at labs.google/pomelli
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guesswork doesn’t scale in creator marketing.
follower count ≠ performance.
@LunarStrategy built a data-backed workflow with Cookie’s KOL Intelligence, benchmarking, validating, and optimizing KOL campaigns with structure.
grab the case study in the thread🧵
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so @IOHK_Charles shows up at Consensus HK wearing a McDonald’s uniform.
random? not at all.
this is a textbook example of attention marketing.
let’s break down why it worked:
→ pattern interrupt
at conferences, everyone’s usually in branded tees/hoodies, safe fits.
a McDonald’s uniform? that breaks the visual pattern instantly.
when you disrupt expectations, you capture attention.
→ low cost, high leverage
no massive ad spend. no expensive PR campaign.
just a simple visual stunt.
→ social amplification
people love sharing things that are unusual.
he started trending on X because the outfit was meme-worthy.
memes = distribution.
distribution = attention.
attention = leverage for whatever you’re about to announce.
→ narrative control
instead of competing for attention in a crowded event, he created his own storyline.
now the conversation isn’t just “another conference talk.”
this is guerrilla marketing 101:
simple. unexpected. shareable. timed perfectly.
in a bear market, when noise is lower but budgets are tighter, creativity wins over capital.
respect 🫡
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