Lunar Strategy

We're proud to announce that we acquired @Calib3r_agency. This is our biggest move so far, which brings a lot of benefits to the table: ➤ Expanded European presence ➤ More firepower to grow A+ projects ➤ Even bigger team of crypto-native superstars Time to accelerate ⚡️

Try it → marketeer.lunarstrategy.com Inspired by @R3ACHNTWRK and @BawsaXBT

Not all marketers are built the same. We built the Marketing Persona Agent so you can finally put a label on how you operate, and share it. Try yours via the link below, and drop your card in the comments ↓

At our GTM webinar last week, @E_Launch_Musk broke down why marketing measurement gets so much simpler when the intention behind it is right. Stop optimising for volume. Start asking where your actual user is. The one who shows up, uses the product, and doesn't leave when the points dry up. That's who you're building for.

Don't launch your MVP with incentives - @E_Launch_Musk made that clear at our GTM webinar last week. Find real users. Ask them hard questions. Fix what they tell you. Earn their attention before you try to buy it. Build from that. That's how you get traction.

If your project is struggling to cut through on X, this Thursday's session is for you. @JackHaldorsson and @wezaverse are going live with the full crypto social media playbook. GTM strategy, content frameworks, campaign execution, partner marketing - all of it, with real case studies and live Q&A at the end. 🗓 Mar 26 | 10:00 AM GMT | Google Meet Spots are limited. Register below ↓

We're partnering with @Stitch3_ai 🤝 Influencer marketing has a trust problem. Fake metrics. Opaque deals. No accountability. They're fixing that - a decentralized platform on @bittensor where creators earn based on verified engagement. Here's what this means for our clients: ➤ Full transparency from brief to payout ➤ Every dollar spent is tied to real, measurable results ➤ Lunar is onboarding more creators and running client campaigns on the platform Creator marketing, done right.

@BSCNews Thank you for keeping the quality of the space high ⚡️

Thank you @LunarStrategy! 🤝

The best conversations at @EthCC won't happen on stage. They'll happen at the side events - over drinks, between panels, in the rooms where founders and investors actually talk. We've compiled the full side event lineup so you don't miss the ones worth being at. Link below ↓

Mentioned PR Outlets: - @beincrypto - @CoinDesk - @DecryptMedia - @BitcoinCom - @CryptoSlate - @BSCNews - @DefiantNews - @CPOfficialtx - @mpost_io - @blockchainrptr

There's more crypto content online today than any team could read in a lifetime. Most of it doesn't matter. With AI making content creation frictionless, publications that curate carefully are what readers still trust. We broke down 10 crypto news websites that still carry real weight in 2026. Read the full breakdown here ↓

The playbook keeps failing for the same reason. Projects force volume, force users, force narratives, and call it traction. But when the points stop, so does everyone else. Find 500 or 1,000 people using your product daily with zero incentives. That's your foundation. Everything else gets built on top of that.

Without a product, there's no marketing, and without marketing, a good product won't be known. Marketing understands users, what can work, and what good UX looks like. While product (and engineering) takes care of development and implementation. @Jackhaldorsson touched on this relationship and how important it is for both to work together.

Lunar is heading to Paris Blockchain Week 🇫🇷 We've got complimentary tickets reserved for the Lunar community. Grab yours before the form closes on Tuesday. Link below ↓

When markets drop, the majority of teams go dark. After 250+ projects across multiple cycles, the pattern is clear: the teams that cut spend entered every rebound at zero. The builders who stayed in entered with momentum. That full framework is now ungated. If you're navigating budget pressure right now and figuring out where to keep spending, this is worth your time ↓

The crypto space keeps asking the wrong questions ➤ How do we structure the tokenomics? ➤ How do we design the incentives? ➤ How do we maximize the airdrop? @JupiterExchange skipped straight to what matters: building a business that solves a problem for people. The narrative, distribution, and incentives all followed naturally from that.