Dotdigital

Tea or coffee? ☕ Either way… we’ve got some updates to spill. Following our latest release, we’ve rolled out: - AI copy generation that sounds like your brand - Ways to plug your Dotdigital data into tools like ChatGPT and Claude - Two-way SMS so you can have real conversations with customers - Some powerful new integrations Safe to say, these updates are all piping hot. Head to our latest blog for all the details: dotdigital.com/blog/whats-new…

Welcome to episode two of Behind the desk, a series where people from all across the Dotdigital team chat about their career journeys and the lessons they've learned along the way. In this episode we are talking to Nicky Penkov, our Global People Director. Nicky wanted to be an orthodontist when she was younger and her journey into HR has been full of unexpected twists that have shaped how she leads today. Head to our YouTube channel for the full video: youtu.be/WnF7jgv04NA?si…

Wishing everyone who celebrates a Happy St. Patrick’s Day!🍀 The Dotdigital office has gone green to celebrate… And actually, we’re green all year round! Dotdigital is officially carbon neutral, and we’ve committed to being net-zero by 2030🌱

Meet our new and improved integrations 👇: HubSpot: Sync lists, opt-ins, plus custom data and events as usable data in Dotdigital to power personalized marketing experiences. Bazaarvoice: Sync reviews and contact data, and use app blocks to highlight 5-star reviews within campaigns. Judge.me: Personalize your campaign content based on review data from this leading reviews app. Recharge: Sync subscription purchase data into Dotdigital to build segments and target subscribers with tailored campaigns. Databricks, Snowflake, and Google BigQuery: Connect your data warehouse to sync contact, product, and order data with Dotdigital. iPaas.com: Push data into Dotdigital in real-time from your CRM, ERP POS, or anywhere else. Litecard: Distribute personalized coupons, loyalty cards and passes automatically by connecting your mobile wallet technology to Dotdigital. Vortex IQ: Create, send and analyze Dotdigital campaigns using conversational AI.

Welcome to episode two of the Dotdigital debrief. There are lots of marketing updates to keep up with, so we’re breaking down some of the biggest stories from the past month. Here’s a rundown of what changed in February: - The growing push for under-16 social media restriction - LinkedIn is tightening the rules on engagement pods - How AI search is influencing B2B buying decisions - Why people-led ads are outperforming brand content on LinkedIn Stay tuned for next month’s rundown, let us know if this was helpful and what you would like to hear about next month.

Dotdigital’s Group Product Manager, Sahil Kotecha gives a quick rundown of what’s new in our latest product release. From AI brand voice that keeps AI-generated content sounding like you, to two-way SMS that turns campaigns into real conversations, this release is packed with updates designed to make day-to-day marketing easier. We’ve also introduced new ways to connect Dotdigital with LLMs like ChatGPT and Claude, plus expanded integrations and stronger data connections to help teams get more value from their tech stack. For all the details, check out our latest release blog: dotdigital.com/blog/whats-new…

If you’re searching 🔎 for answers on how search is changing, look no further. Join us this Thursday, March 5, as Rand Fishkin breaks down what’s really happening with zero-click marketing and AI-driven experiences. He’ll share the latest data, what it means for marketers, and how to adapt. Plus, there’ll be a live Q&A so you can put your questions to Rand! Register now to join live or get the recording: dotdigital.com/events/what-th…

If clicks are disappearing, how do you prove marketing works? There’s a lot of talk about zero-click behavior and AI experiences shaking up search as we know it. So, we’ve called in an expert to help us figure out what’s really happening and what we should do about it. Join us for a fantastic webinar with @Randfish, SEO and search expert, as he shares insights from his latest research report and explains how tracking, attribution, and performance reporting needs to change as zero-click results, AI search, and changing customer expectations reshape discovery. Sign up now to join us live or be sent the recording to watch on-demand: dotdigital.com/events/what-th…

Segmentation is what makes marketing feel personal instead of generic. By paying attention to what people do, like the purchases they make, the pages they visit, and the emails they engage with, you can send messages that actually resonate with them. With Dotdigital, segments update automatically, keeping your campaigns relevant and even triggering journeys such as welcome flows, loyalty programs, or re-engagement campaigns without extra effort.

We’re heading to D‑Congress in Gothenburg this March, you'll find us at stand F21. Come and say hi! We’d love to chat, share ideas, answer your questions, and hear what’s getting you excited about marketing right now. See you all soon!

Ever wondered what a date with a Campaigns Specialist would actually be like? 😏 Expect a lot of strategy, a little overthinking, and maybe even some subtle A/B testing… but somehow it’s still charming. From picking the right opening line to figuring out the best dessert move, every choice is “optimized” for maximum vibes.

Dotdigital is full of amazing people, and our culture is built on collaboration, openness, diversity, and actually enjoying the work we do. Everyone brings their ideas, energy, and personality to the table every day. We asked our South Africa team why they love working here, and their answers give a real glimpse into what it’s like day to day.

Job applications and interviews can be tricky. It can be hard to know what works, what doesn’t, and what actually matters. We asked our talent team to share their thoughts on some common habits and give their verdicts. Some things might surprise you, and some habits could be holding you back without you even realizing it. If you’re thinking about your next role or just curious about what it’s like to work with us, make sure to check out the Dotdigital careers page for current opportunities and updates: careers.dotdigital.com

We’ve all been there, scrolling through an inbox filled with messages we don’t remember signing up for. Sending relevant, permission-based emails make all the difference. When your messages are expected and valuable, they’re more likely to be opened, read, and trusted. That’s why we broke down the top 10 reasons you should avoid sending spam emails and how relevant messaging improves deliverability, engagement, and long-term success: dotdigital.com/blog/10-reason…

Lapsing customers often disappear quietly, which is why keeping a close eye on your re-engagement program really matters. Fred Porter, Group Product Manager here at Dotdigital, takes you through how to build a lost customer program to re-engage your customers. Fred covers: - Identifying at-risk customers using key inactivity data - Building an automated program that triggers at the right time - Creating personalized messages that encourage re-engagement - Using feedback to understand why customers disengage If customers are slipping away quietly, this one’s worth a watch!

The Dotdigital Debrief is our new monthly series breaking down key marketing changes from the month. There's a LOT of updates to keep up on, so we've squeezed it into 90 seconds. Here’s a rundown of what changed in January: - UK regulators are pushing Google to let publishers choose whether their content appears in AI Overviews - TikTok is staying live in the US but the uncertainty is a reminder that relying on one platform is still a risk - LinkedIn posts and articles are increasingly being cited in AI tools like ChatGPT - Ads are coming to ChatGPT’s free tier - Reddit has overtaken TikTok as the UK’s fourth most visited social platform - Instagram is officially coming to TVs, reinforcing the shift towards longer-form videos Stay tuned for next month’s rundown, let us know if this was helpful and tell us what you’d like to hear more about next month.

The countdown to Valentine's Day is officially on! Here's a little romcom inspired video for all of our wonderful followers, we've reimagined a classic, it's L-O-V-E - Marketer edition. Because, we love all of you.💗 🗓️Most brands begin sending Valentine's campaigns 9 days before February 14, which is today! Get plenty of Valentine's Day email inspiration on the Dotdigital blog as we share 9 Valentine's Day campaign ideas, tips, and examples: dotdigital.com/blog/valentine…

AI is changing how we work, how we market, and how we all consume, but human creativity and authenticity still matters. More than ever. Join Ann Handley on February 5 at 16:00 GMT for an exclusive webinar exploring how to balance technology, automation, and AI tools with real human insight to make your marketing more impactful in 2026. In this session, you’ll discover: - The changes marketers should focus on—and what to ignore - How small adjustments can lead to measurable improvements - How to maintain authenticity, trust and brand voice in the age of AI Whether you’re leading a team, shaping strategy, or just looking for actionable ideas, this webinar will give you the tools to stay authentic and efficient. 🎟️ Register here: dotdigital.com/events/authent…

Yes. The Ann Handley. On February 5, 16:00 GMT, she’s joining us for an exclusive webinar to discuss how to make the most of your marketing in 2026 while balancing automation, authenticity, tech tools and talented humans. What you’ll take away: - The changes worth focusing on (and what you can safely ignore) - Small adjustments that create measurable results - How to keep your brand voice and trust intact in an AI-driven world 🎟️ Save your spot today: dotdigital.com/events/authent…

The Traitors memes: ✨work edition✨ Fiona, what an icon. #TheTraitors #TraitorsUK