Ellen Bauer
18K posts
@ellenbauer
Product lead @Automattic👩💻 #wceu #wckansai2025 speaker 🎤 Blog & WordPress themes @ElmaStudio 🎨 Mama 🛝 https://t.co/rBg1FM6CKx
Elena Verna (@ElenaVerna) Head of Growth @Lovable tells us how they built a viral growth engine: "The only thing that's working right now is social. But social not from a paid perspective. It's from an organic, creator-led perspective". "This is actually a pretty big counter pattern to most companies that tell their employees to zip it on socials". "We just say, 'Go be out there, show personality, show who you are, so people know who's building this product behind them "In the era where product is no longer differentiated in features, people want it to be human because we're going back to that human connection because technology is catching up on all of the functionality".
Design lead for Claude: The classic design process is dead. Here's what's replacing it. Jenny Wen (@jenny_wen) leads design for Claude at @AnthropicAI, was previously director of design at @Figma, and a designer at @Dropbox, @Square, and @Shopify. In our in-depth conversation, we discuss: 🔸 Why the classic discovery → mock → iterate design process is becoming obsolete 🔸 What a day in the life of a designer at Anthropic looks like, including her AI tool stack 🔸 Whether AI will eventually surpass humans in taste and judgment 🔸 Why Jenny left a director role at Figma to return to IC work 🔸 The three archetypes Jenny is hiring for now This conversation changed how I think about the future of design. Listen now 👇 youtu.be/eh8bcBIAAFo
