Dan Frommer
55.6K posts

Dan Frommer
@fromedome
Founder and Editor in Chief, @newconsumer Founding editor, @businessinsider Former EIC, @Recode Consumer trends, tech, food, travel
Paris ⇄ Los Angeles 가입일 Ağustos 2007
9K 팔로잉43.7K 팔로워

Philip Morris cigarette sales are down in the Americas, but up in Europe, Asia, MEA. "Smoke-free" has been growing everywhere.
Cigarette pack sales were down 8% in the US last year, per Circana. (Down 10% in California, 7% in NY.)


Martin Soler@martinsoler
Apparently fewer people are smoking every year (as far as they are willing to admit) but Philip Morris revenue keeps growing. cc @fromedome
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Dan Frommer 리트윗함

I think this is a good example of why "trends" are so confusing
As Dan points out, there is no significant change in broad consumer behavior around smoking.
But you could argue that smoking has restored some of its *cachet* because of its return to a few high status contexts
Dan Frommer@fromedome
Is smoking really back? Sorry to disappoint… (No.) newconsumer.com/2026/03/is-smo…
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Is smoking really back?
Sorry to disappoint…
(No.)
newconsumer.com/2026/03/is-smo…
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Also here on Substack if that’s your thing: substack.newconsumer.com/p/obvious-shir…
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With Opening Day on deck, now's a great time to read my piece on @Obvious_Shirts, your favorite sports fan's favorite t-shirt company.
PCA has been extended by the @Cubs, so paywall lifted!
Enjoy: newconsumer.com/2025/10/obviou…
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Dan Frommer 리트윗함
Dan Frommer 리트윗함

If you think protein beer is a dumb idea, you're not alone.
(Though 336 out of 3,000 Americans we just surveyed are "very interested" in trying it. And not just dudes!)
Dan Frommer@fromedome
We asked 3,000 consumers how they feel about adding protein to 18 food and beverage products, from snack bars to beer — where it feels most natural, and which they'd be most interested in trying: newconsumer.com/2026/03/consum… From @newconsumer and Coefficient Capital:
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Much more here for @newconsumer members: newconsumer.com/2026/03/consum…
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When you slice the data by different consumer groups, key demographics are more interested than others in these products.
Younger consumers, for example — Gen. Z and Millennials, ages 15–45 in our survey — think it’s more natural to add protein to more products, and are more interested in trying those products.

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We asked 3,000 consumers how they feel about adding protein to 18 food and beverage products, from snack bars to beer — where it feels most natural, and which they'd be most interested in trying: newconsumer.com/2026/03/consum…
From @newconsumer and Coefficient Capital:

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@stevesi Who was MSFT's creative director / agency during those years? Even I, a rabid Mac dork, enjoyed this aesthetic, and thought IE looked way better than Netscape for a while there.
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I've had my agent summarize a group chat I'm in with my really successful really smart friends.
I think they're fun to read and I'm debating on sharing them more widely, would you subscribe to something like this?
Reply and I'll DM you to get an email so you can get them and also give feedback <3
Trev🙃r is hiring DM me!@whatdotcd
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the execs always like to say they didn’t know the iPhone would have the impact it did, but I refuse to believe he didn’t
Mr. Macintosh@ClassicII_MrMac
Find someone who looks at you the way Steve looked at the original iPhone.
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