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lex๐
13K posts

lex๐
@leftbenchlex
30 | go away | ๐ฅ | she/her
Chicago, IL ๊ฐ์
์ผ Temmuz 2012
337 ํ๋ก์1.1K ํ๋ก์
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lex๐ ๋ฆฌํธ์ํจ
lex๐ ๋ฆฌํธ์ํจ
lex๐ ๋ฆฌํธ์ํจ
lex๐ ๋ฆฌํธ์ํจ

Omg, this is the best marketing play Iโve seen in a long time.
Molson, a beer company and partner for the PWHL, or the Professional Womenโs Hockey League, decided to re-vamp the jerseys for the league to announce their partnership.
They saw a problem: many of the women on the team have long hair, so while they are playingโฆ their names are covered.
Molson's solution? Put the players' names on the bottom of the jerseys and their sponsorship logo on the top.
โWe covered our name so hers could be seen.โ
To make it even better, the campaign was launched on International Womenโs Day.
What do you think? Because I think itโs SO GOOD.

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@leftbenchlex itโs okay itโs just the first period ๐ thereโs time
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@domenika_19 i think tampa has had at least two scoring opportunities every shift from defensive breakdowns ๐ฅฒ
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Gritty is the only mascot that is at a weird level where I forget that there is a human inside that costume like what do you mean someone stops being gritty at the end of the day and goes home to their partner and potentially children
Jomboy Media@JomboyMedia
Gritty and the emotional support alligator is an absolutely insane crossover
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