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lex🏒
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lex🏒
@leftbenchlex
30 | go away | 🥅 | she/her
Chicago, IL Katılım Temmuz 2012
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Omg, this is the best marketing play I’ve seen in a long time.
Molson, a beer company and partner for the PWHL, or the Professional Women’s Hockey League, decided to re-vamp the jerseys for the league to announce their partnership.
They saw a problem: many of the women on the team have long hair, so while they are playing… their names are covered.
Molson's solution? Put the players' names on the bottom of the jerseys and their sponsorship logo on the top.
“We covered our name so hers could be seen.”
To make it even better, the campaign was launched on International Women’s Day.
What do you think? Because I think it’s SO GOOD.

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@domenika_19 i think tampa has had at least two scoring opportunities every shift from defensive breakdowns 🥲
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Gritty is the only mascot that is at a weird level where I forget that there is a human inside that costume like what do you mean someone stops being gritty at the end of the day and goes home to their partner and potentially children
Jomboy Media@JomboyMedia
Gritty and the emotional support alligator is an absolutely insane crossover
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