Matthew Holman ๐Ÿ’Š

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Matthew Holman ๐Ÿ’Š

Matthew Holman ๐Ÿ’Š

@subscriptiondoc

Fractional Subscription Leader | Weekly Subscription Tips - Newsletter + Podcast | Building Commerce Catalyst ecom community in SLC, UT

Improve your subscriptions: ๊ฐ€์ž…์ผ AฤŸustos 2019
1.1K ํŒ”๋กœ์ž‰3K ํŒ”๋กœ์›Œ
Betsy zam
Betsy zam@ZamBetsy18483ยท
Zendaya Only Holds Tomโ€™s Hand ๐Ÿฅบ
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Matthew Holman ๐Ÿ’Š ๋ฆฌํŠธ์œ—ํ•จ
Steve Lequerica ๐Ÿ’ฌ
Steve Lequerica ๐Ÿ’ฌ@SteveLeq30ยท
Grateful for this community! Thanks again to the ๐Ÿ @subscriptiondoc for putting together a great workshop and having me as a speaker. Moderating a panel was my first as well. That was a ton of fun being alongside a group of retention queens! Letโ€™s keep building baby! ๐Ÿ“ˆ๐Ÿบ
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Matthew Holman ๐Ÿ’Š
Matthew Holman ๐Ÿ’Š@subscriptiondocยท
SpaceGoods does 80% of revenue on subscription. Most of those are first-time buyers. Their secret isn't a big discount. It's a "starter kit" with tools that make the first experience great - then onboarding that coaches you through week one. Retention starts before the first renewal hits.
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Matthew Holman ๐Ÿ’Š
Matthew Holman ๐Ÿ’Š@subscriptiondocยท
@AdLawyer The funny thing is that itโ€™s not really grass fed beef. Itโ€™s grass fed beef for part of it. Thereโ€™s actually a lot of confusion and gray hat or black hat tactics in the space.
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Jacob Posel
Jacob Posel@jacob_poselยท
Another tip for working with agents Always let the agent evaluate its work Building a website? Let it open the browser, evaluate, continue API integration? Let it call the endpoint, evaluate, continue Deploying an application? Let it use the CLI, read logs, continue Always let the agent see its work
Jacob Posel@jacob_posel

Tip for working with agents I see a lot of people plan with ChaGPT/Claude and then bring a plan to their coding agent Donโ€™t do this. You lose a lot of important context and nuance. Coding agents can search the internet and plan with you. Try and keep all context in a single LLM session for a single task.

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Matthew Holman ๐Ÿ’Š
Matthew Holman ๐Ÿ’Š@subscriptiondocยท
We have a client with two separate landing pages describing aspects of their subscription program. Dropped both in Claude and asked it to combine them. 5 minutes. Designer implementing. Needs more of their branding elements but itโ€™s 90% there from Claude. Funny but we havenโ€™t yet had a client say anything about how much weโ€™re using AI. They just love how much faster and thorough we are.
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Derek Lauermann
Derek Lauermann@DerekLauermannยท
Manus has been unreal for cooking up landing pages. What are some awesome designs, quizzes, games, etc people are seeing!?
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Sean Frank
Sean Frank@Seanfrankยท
"america is bad" literally invent every technical breakthrough in every industry since forever
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Matthew Holman ๐Ÿ’Š
Matthew Holman ๐Ÿ’Š@subscriptiondocยท
@EricRausch They tied individual responses to customer LTV and found the winning combo! Now they onboard everyone to that โ€œbest practiceโ€ and drive a great first product experience.
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Eric Rausch
Eric Rausch@EricRauschยท
@subscriptiondoc Love this. How do they test which angle is working the best to reduce churn?
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Matthew Holman ๐Ÿ’Š
Matthew Holman ๐Ÿ’Š@subscriptiondocยท
SpaceGoods found three things that predict whether a subscriber sticks around: drinking the product in the morning, making it hot with milk, and using it daily. They built their entire onboarding around replicating those behaviors. That's retention strategy, not a cancel flow with a 10% off coupon.
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Jacob Posel
Jacob Posel@jacob_poselยท
Tip for working with agents I see a lot of people plan with ChaGPT/Claude and then bring a plan to their coding agent Donโ€™t do this. You lose a lot of important context and nuance. Coding agents can search the internet and plan with you. Try and keep all context in a single LLM session for a single task.
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Dave Christison
Dave Christison@dave_christisonยท
Itโ€™s shocking how many fractional marketing people and agencies are out there right now trying to win business.
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Matthew Holman ๐Ÿ’Š
Matthew Holman ๐Ÿ’Š@subscriptiondocยท
Lowering your price doesn't fix churn. When customers cancel because of price, lowering the price doesn't help. In this week's dose, we dive deeper into retention and how "it's too expensive" should be combatted: - Better product adoption - Demonstrating value - Emotional identity Plus, we have an incredible interview with Beatrice Le Coultre from Spacegoods! newsletter.thesubscriptiondoc.com/p/dose-195
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Matthew Holman ๐Ÿ’Š
Matthew Holman ๐Ÿ’Š@subscriptiondocยท
SpaceGoods cut their subscription price by 25% to fix churn. It didn't move retention at all. But asking new subscribers to set a personal 90-day goal? That improved retention by 20%+. Same product. Same price. This week's newsletter digs into why "too expensive" is almost never about the price โ€” and what actually works to keep subscribers around. Subscribe now to get it in your inbox tomorrow: newsletter.thesubscriptiondoc.com
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Matthew Bertulli
Matthew Bertulli@mbertulliยท
I'm typically a pretty anti-hustle p*rn guy. But right now is one of those rare moments where sprinting makes sense. The leverage from AI tools is too extreme to sit back and wait.
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Matthew Holman ๐Ÿ’Š
Matthew Holman ๐Ÿ’Š@subscriptiondocยท
@x_armand There's no such thing as pure play capitalism. Never has been, and never will be. Pure play capitalism has way too many shocks - it allows the system to completely crash when it fails.
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Xavier Armand
Xavier Armand@x_armandยท
What do all the pure play capitalists say to this?
Felix Prehn ๐Ÿถ@felixprehn

Private equity firms bought 500 hospitals. Death rates in their emergency rooms went up 13%. They fired 12% of the staff. Then they paid themselves billions in dividends. A Harvard study just confirmed what doctors already knew: people are dying so investors can hit quarterly targets. Exactly what happens. A PE firm buys a hospital using debt. The debt gets placed on the hospital's balance sheet, not the firm's. Now the hospital owes hundreds of millions it never borrowed. To service that debt, the hospital cuts costs. Costs mean nurses. The numbers from the Harvard/University of Chicago study are horrifying. After PE acquisition, emergency department salary spending dropped 18.2%. ICU salary spending dropped 15.9%. Hospital-wide employees were cut 11.6%. Emergency department deaths rose 13%, seven additional deaths per 10,000 visits. A separate study found patients undergoing surgery at PE-acquired hospitals had 17% higher odds of dying within 90 days. Steward Health Care, owned by Cerberus Capital, filed bankruptcy with $9 billion in debt after closing hospitals across Massachusetts. The CEO lived on a $40 million yacht while emergency rooms went dark. Eight hospitals serving 2 million people nearly disappeared because a PE fund extracted more cash than the system could survive. The private equity industry has poured over $1 trillion into healthcare. They operate a quarter of ERs nationwide. This isn't going away. The investing angle nobody talks about. Non-PE hospital operators like HCA Healthcare (HCA) and Tenet (THC) are the direct beneficiaries. Every time a PE hospital closes or deteriorates, patients flow to the nearest competitor. HCA has returned 1,200% since 2011. Patient volume from PE closures is a structural tailwind nobody's pricing in. Medical staffing firms (AMN Healthcare, Cross Country) charge premium rates specifically because PE hospitals cut staff. The staffing shortage IS the business model for these companies. The disruption play: outpatient surgical centers (SCA Health, now part of UnitedHealth) are pulling profitable procedures out of hospitals entirely. PE-owned hospitals lose their highest-margin surgeries to outpatient, and the death spiral accelerates. Pull up tradevision and monitor healthcare M&A alerts, hospital closure filings, and patient volume migration data. When a PE-owned hospital announces "restructuring," the patient volume shift to competitors like HCA starts within 30 days. That 30-day window is when the competitor's earnings revisions haven't updated yet. Free to try. (a private equity firm bought your local hospital. borrowed $500 million in the hospital's name. fired 12% of the nurses. emergency room deaths rose 13%. then they paid themselves dividends. nobody went to prison. they're currently buying another hospital.)

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