Tom Fallowfield 💡

📸 Take a screenshot of the top 500px of your home page. 🤷‍♀️ Show it to a stranger for ~5 seconds. 🤔Ask them what you do. If they're not 100% clear then something is wrong. ⚡️BONUS: pay close attention to how they re-frame your offering. This could become your best copy.

Well, monkey peeping through fingers emoji doesn't even cover it this morning

@stephsmithio Princess Di?

Today I learned about nominative determinism Literally "name-driven outcome"; a theory that ppl gravitate toward work aligned with their names. 🚽 Thomas Crapper (invented toilet) 🎮 Doug Bowser (Nintendo Pres) 🏃🏾 Usain Bolt (fastest man ever) 👨🏻‍⚖️ Igor Judge (UK Chief Justice)

⏰ Set your alarm for the Wake Up Call webinar tomorrow at 8.30am: How to maximise website conversions using compelling copy and design with @tomfallowfield buff.ly/3Gks7oL Wake Up Call is an online event with BCI members sharing advice for other members.

Join the next Wake Up Call webinar this Friday at 8.30am: How to maximise website conversions using compelling copy and design with @tomfallowfield buff.ly/3Gks7oL Wake Up Call is a free online event exclusively for BCI members.

Most popular business tips shared by BCI members in 2022: buff.ly/3WavBjs Authors include: 🌟 @VarnMedia 🌟 @FutureShiftUK 🌟 @Ambitiouspr 🌟 @FiascoDesign 🌟 @wearesaintnicks 🌟 @CarnsightComms 🌟 @Synerg1st 🌟 @ryanwebb 🌟 @tomfallowfield 🌟 @wearearmadillo

This is all incredibly normal isn’t it

@amandanat “Right then Tom me old muckety muck. Riddle me this. Did you spend too much, or too little, time on Twitter?”

What are your favorite questions to ask yourself as you reflect on the past year?

@amandanat List decay?

Why is it impossible to unsubscribe from all the ghosts of dentists past?

This is a haiku about me written by the AIs of which I’m sceptical: In the face of change Tom F holds tight to the past Ignoring the rise (Thanks @TurtleMediaHK )

@mgirkins Take it as a compliment and move on?

If you want something beautiful (& not work or tech related) to read & subscribe to, then read & subscribe to themarginalian.org

@benbuildsit I accept there can be a little ambiguity

@tomfallowfield Wait… THATS what the pointing down finger means? 😳

What does this say about me?!

@NafetsWirth @DmytroKrasun Shan’t

@DmytroKrasun @tomfallowfield JUSTIFY YOURSELF TOM!

Feel like my organic reach went way down 😱 Anyone seeing the same (that didn't want to spend money for Twitter 😱)?

@MeetKevon @TrevorLongino @arvidkahl @CicmilJovan Congratulations Kevon!

@TrevorLongino @arvidkahl @CicmilJovan Yea lol she can have a conversation with us now. Incredible how fast they grow up. We have another girl coming Feb 2023 😂

My biz went from $0 to mid-5-fig without a logo & brand style. To me, they weren't important in the early days. But to go to 6-fig, I want to elevate my brand image & I hired someone to help! Next 30 days, I'll share the in & out of how we do it. Follow & get involved here 👇

@NafetsWirth I'd rather EUR9 and a shitty UI than >£100 to go almost anywhere at all

When I think of what NOT to do, I think of Deutsche Bahn. Trying to get a ticket for the last 15 minutes, only getting some generic error. Also charged me for a bahncard I have never used in 2 years, because I cancelled 1 day too late. Support is an indie superpower, use it.

@IanDunt ordered and can't wait to get it YOU ABSOLUTE BASTARD

As you know I will now be very shy and retiring about it and in no way spend the whole of the next year aggressively promoting it. IT'S AVAILABLE FOR PRE-ORDER HERE YOU BASTARDS waterstones.com/book/how-westm…

Guys, I've got news… twitter.com/Waterstones/st…

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@biosportart @NafetsWirth Thank you 🙏

@poppacalypse mine are all called fish

does one ever get better at naming variables? 😅 asking for a friend...