We just released a detailed look at how searchers find Hotels in Spain, Germany & France...
Google gets the mareketing dollars and Booking gets the reservation... scraps are left for the others
Near Media@nearmediaco
How do users interact w/ Google when searching Hotels? We just completed a user behavior research study across Eu to find exactly what drives user behavior in this vertical Booking.com is a big winner (take all) player directly & via the Hotel Finder ads link 👇
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