NEW: Love Island prediction markets are driving women to @Kalshi. According to the firm: - Its Love Island markets have three times more female traders than male traders - That demographic split is reversed across the platform; 26% of Kalshi’s users are women, roughly double the share from a year ago - Among new users on the platform whose first trade was in a Love Island market, two-thirds are women, according to Kalshi. The current season of Love Island USA began on June 2. Kalshi’s female weekly active users on mobile devices rose 106% from June 8 to June 28, compared with a 54% increase among male users, according to a report from consumer-data research firm Apptopia.

@nickdevor_ @Kalshi What’s the volume looking like

@medeana @Kalshi $53m lifetime on Love Island markets, per company spox. More about customer acquisition

@nickdevor_ @Kalshi Yes just mostly wondering if they’re actually acquiring said customers

Here's a quote from a source in the story who downloaded Kalshi specifically for LI markets: “It’s a gateway into it. Once you’re on it and you understand how to do the betting, you do end up betting on other stuff,” Juras says. “Basically, I’m taking my Love Island winnings and then betting on the World Cup, and then losing.” so they got at least one! lol

@nickdevor_ @medeana @Kalshi got me too, happens to us all