signs of taste in web ui: > every interaction happens in 100ms > no product tours > url /slugs are short and simple, no UIDs > persistent resumeable state > not more than 3 colors > no visible scrollbars > all navigation is under 3 steps > copyable svg logo + brandkit > skeleton loading states > copy paste from clipboard > larger hit targets for buttons/inputs > honest one click cancel > cmd + k > very minimal tooltips > copy is active voice, max 7 words per sentence > optical alignment vs geometric > optimized for L to R reading > reassurance about loss