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윈드 ᰔᩚ
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30 APRIL 2026 — IAM Worldwide today officially unveils its first commercial featuring rising K-pop group AHOF, marking a major milestone in the brand’s expanding global footprint.
The campaign spotlights the IAM Amazing Organic Barley Gummies, positioning the product as a modern, convenient approach to everyday wellness—now backed by one of South Korea’s fastest-emerging fifth generation acts.
The commercial captures AHOF’s vibrant energy and cross-cultural appeal, aligning seamlessly with IAM Worldwide’s mission to make health accessible, aspirational, and relevant to a younger, globally connected audience.
With its polished visuals and upbeat tone featuring the song “The Universe” from AHOF’s debut “Who We Are” EP, the campaign reflects a new era for the brand—one that blends entertainment, lifestyle, and functional nutrition into a single compelling narrative.
Following AHOF’s appointment as IAM Worldwide’s Youth Ambassadors, the campaign has already generated significant media traction, earning features across both the Philippines and South Korea. This dual-market visibility underscores the strength of IAM Worldwide’s strategic positioning and the growing influence of AHOF as a cultural force beyond music. The rollout also demonstrates the brand’s ability to execute synchronized international activations—an increasingly critical advantage in today’s fragmented media landscape.
As IAM Worldwide continues to scale its presence internationally, the partnership with AHOF signals a deliberate investment in youth culture and global storytelling. With strong early reception and widespread coverage internationally, the campaign sets the tone for future collaborations and reinforces IAM Worldwide’s position as a brand that not only keeps pace with global trends—but helps shape them. #IAMAHOF
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In our April digital cover story, the nine members of rising K-pop boy group AHOF (@AHOF_official) open up about carving their own path in a space that thrives on perfection — choosing to lead with authenticity, shared experience, and a clear sense of identity. Less than a year in, the nine-piece act have already found their footing, turning real stories into music that connects across borders.
From the evolution between their debut EP ‘WHO WE ARE’ and latest release ‘The Passage’ to their growing creative involvement, AHOF are shaping their own narrative in real time.
Subscribe to billboardphilippines.com to read the full article.
Written by @gabsaulog.
#BillboardPH #BillboardPhilippines

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윈드 ᰔᩚ retweetledi

Less than a year since debut, AHOF (@AHOF_official) are already rewriting the rules of what a breakout act can look like — leading with sincerity in a space built on precision and spectacle. From ‘WHO WE ARE’ to ‘The Passage,’ their story is still unfolding — grounded in growth, honesty, and connection.
In our April digital cover, they open up about creative ownership, evolving identity, and why authenticity remains their strongest foundation.
Subscribe now to read the full cover story here: billboardphilippines.com/cover-story/th…
Photographed by @jeonminoo. Hair & Make-Up by Moo Jin. Styling by Moon Seung Hee and Edlene Cabral. Production Lead: Monica Chang. Creative Lead: JayAr Villarojas. Executive Producer: Joyce A. Ramirez. Agency: @publicityasia. Management: F&F Entertainment. Special thanks to IAM Worldwide.
Written by @gabsaulog. Billboard Philippines, April 2026.
#BillboardPH #BillboardPhilippines

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@0117STVN Exactly!!!!!!!!! he's been working so hard to get that kiss... #badboysteven !
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@BabysaurioKim right like that should’ve been the moment woongki’s hard work in getting steven’s attention finally paid off but no lmao 😭
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oh wow… AHOF permanent group??? so happy for you guys, especially steven~ praying for your success! 🥹💙
Kpop Charts@kchartsmaster
AHOF has reportedly decided to extend its exclusive contract with F&F Entertainment by 7 years. sportschosun.com/entertainment/…
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thought he already looked good in black, but blue is definitely his color too 🫠💙
Wil 🦊❄️@wilfanboy
260130 Just because I like my steak medium well. 😠🤷♂️ #STEVEN #스티븐
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