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@austin__mich @EricaNlewedim @Symply_Tacha @austin__mich

Congratulations @Symply_Tacha my girl!! RR!!!🍾💐💕

2026 Q1 ends today. Posting only my losses (don't ask me why) - Lost 3 clients because I got sick and couldn't deliver - Got a quote I can't afford after I had paid $320 for registration - My Visa got denied for the 3rd time (USA ya werey gan) - Got multiple rejection mails Hoping for a Q2 comeback

A lot of business owners don't know how to separate their personality from their brand. Your brand color is yellow because that's your favorite color or you won’t work with that influencer because you don't like her. You think your customers care about what you like? Dey play

January dealt with me in a way I’m still trying to process. I won’t even lie to you, I saw it coming. I’ve been dealing with this health issue for a while, but I kept pushing treatment like I have it in control. You know when you keep managing stuff instead of actually fixing it? Please stop it. Life was moving, had clients, working different roles, beating deadlines and feeling on top of things. Then everything just scattered. What I was downplaying turned serious, fast. I couldn’t work properly anymore and one by one, things started slipping. Gigs o, clients o, even my own headspace. There were days I was just lying there, confused, tired, honestly just trying to get through the day. If not for my family and friends, I don’t even know how I would’ve held it together. So I had to make a hard call and step back from everything. Work, socials, all of it and just focus on getting better. And in the middle of all that, something unexpected happened. Out of all the clients I was working with, one person stayed. Someone I met randomly on Discord, a French client I worked with as a content writer. He stayed. Every single day, he showed up through calls, check-ins, just making sure I was okay. No pressure about work, no complaints, just genuine care. That part really stayed with me, ngl. I started recovering about three weeks ago. And now, I’m here again. Stronger, clearer, and honestly just grateful. If there’s anything I’m taking from that period, it’s this: Don’t ignore your body. That small thing you’re managing can turn into something that shuts everything down. The people who genuinely care about you? Hold them close. You’ll need them more than you think. And sometimes, support comes from the most unexpected places, don’t overlook that. To everyone who checked on me, thank you. I felt it. To those who didn’t, na wa o, lol, no hard feeling, I understand 😄 I’m back no,. Healthier, Head straight. Let’s get to work.

I just realised something funny and it's the new era of marketing that started in 2026. Be honest, when was the last time a serious brand made you stop scrolling? Exactly. Marketing in 2026 isn’t about shouting, “Buy now, come to us.” It’s about making someone laugh and think, Wait, this brand actually gets me. And here’s what most brands are ignoring; Humour hijacks the algorithm. Walk with me. Humour creates a pause and a pause equals watch time. Watch time tells the algorithm, “People like this, push it.” That’s why funny videos don’t just go viral; they get distributed. Humour disarms people. You laugh, and before you even realise it, you trust the brand. And before you say, “But my brand is serious,” let’s be clear: Your industry might be serious, but your audience isn’t. People are tired. Bills are high. The economy is doing whatever it wants. Attention spans are in the ICU. The brands that will win in 2026 aren’t louder, they’re more relatable. They’re self-aware, human, and honestly a little unhinged. That’s why a brand that jokes about delivery delays will always outperform one pretending everything is perfect. Humour isn’t unserious. It’s strategic. It buys attention, boosts watch time, and turns scrollers into sharers, which is exactly what every business wants. So yes, I genuinely believe humour is the new marketing strategy in 2026. A perfect example is KFC. Go watch their recent mini-series on Instagram. And if your brand still sounds like a corporate email, good luck. As always, we’re not just scrolling, we’re scrolling with strategy. If you want your brand to feel human, relatable, and a little unhinged in the best way, HIRE ME. I build content and strategies that make people laugh, think, share, and remember you.

I used to think people bought things the moment they liked them. Turns out humans are far more complicated than that. The other day, I was wondering, “Why is it that people keep engaging with stuff but don’t hit that ‘Buy’ button immediately?” In my head, I imagined buyers behaving like me. See → love → buy (sometimes regret, but that’s later). I've come to realize that the real question isn’t “Do they like it?” It’s “How many times do they need to see it before trusting it?” And apparently, the answer is wild. Did a research and saw a survey/data that shows that: For B2C, people need 8–23 touchpoints. For B2B? 3–16 times because committees love to overthink. Crazy, right? RIGHT? But it also explains why “slow sales” aren’t actually slow, they’re just human. So, instead of panicking over "slow" sales, Double down on consistency. More showing up, more educating, more reminding. Stop expecting first dates to turn into proposals. It happens sometimes, sure, but it shouldn’t be the expectation. What finally clicked for me was this: People buy when they’re ready, not when you post. Visibility beats perfection every time. Your job is to stay top-of-mind, not top-of-their-wishlist. So if your audience isn’t converting yet, Relax, ehn? Breathe. They probably just haven’t seen you enough.

The funny thing about marketing is that a lot of people assume users will just magically show up the moment a product exists. If only it worked that way. I’ve watched founders pour their whole soul into building something, only to hit a wall when it’s time to actually get people to use it. And honestly? I get it. After months of building, switching gears into marketing feels like stepping into an entirely different battlefield. But this is usually where things get interesting. Most people think users ignore new products because the product “isn’t good enough.” Nope. They ignore it because nobody has given them a reason to care. Not the features. Not the fancy tech. The meaning. The “why it matters to my life.” That’s the part that’s missing. So when I’m advising founders, I don’t start with ads or tactics. I start with the story, the problem, the pain, and the promise, because once that story makes sense, getting people to test the product becomes ten times easier. Here’s what I always tell product builders: You don’t “convince” people to try something, you show them why it’s worth trying. A clear, relatable narrative will beat a long feature list every single time. And the easiest way to get someone to test your product is to make them go, “Oh. That actually solves my problem.” I hope this helps.

I almost didn’t submit a brand story campaign I wrote because I felt it “wasn’t perfect yet.” I kept rereading the script line by line, tweaking sentences, moving commas, and rewriting transitions. In my mind, I was “refining the narrative” but the truth is, I was caught in that perfection loop all creatives can relate to. The campaign was already strong, I just couldn’t convince myself to let it go. Then the deadline got uncomfortably close. I called my sister to look at it and she said, “This is ready. You’re just scared to submit it.” And honestly, she was right. I took a deep breath, ignored the 5% that still bothered me, and sent it in. Two days later, the client replied “This is exactly the story we’ve been trying to tell.” That “not-perfect-yet” version became one of the most engaging campaigns we launched that quarter. Meanwhile, the ‘perfect’ version in my head never made it to the spotlight. And that’s the thing about chasing perfection. We keep perfecting it. That experience taught me that; • Perfection can kill a good story faster than a bad idea. • A campaign that ships will always beat a brilliant draft stuck in edits. • Real feedback only comes after the world sees your work. Done really is better than perfect. Especially when storytelling is the product. If this resonated, please, don’t just nod. ACT Dust off that draft and put it out there today. Your audience is waiting. This is exactly what I help brands and creators do. I turn strong ideas into live campaigns without drowning in endless revisions. If you want guidance, DM me “STORY.”

I swore I won’t take any writing job this year and focus 100% on building myself as a B2B2C marketer and storyteller. But guess who has taken another 3 months creative writing contract from a returning client? Yeap! That's me. You might be wondering, "Why not stand on your words?" First, my friends and I will be vacation-ing in Qatar, Zanzibar, and Kenya this April, and I obviously need money???? Lol Second, I realized that It's not wise to take an absolute switch to a new career part when the new one isn't paying as much, yet. While you build and grow in your new career, sustain yourself with the former. A career switch is cool, but switching strategically is wise. Ebi o ni pa wa o (Hunger will not kill us o)

B2B2C founders, your issue isn’t your product, your issue is your framing. Let me tell you why and save you from losing deals you should be winning. First of all, you need to understand that partners look out for value and the way you PRESENT that value determines whether they pay attention or ignore you. Your value shouldn’t be framed like a technical manual because, partners actually don’t care about “how it works.” They care about “how it helps.” From the get-go, they want to know exactly what’s in it for them. FROM THE GET GO. Let’s say, for example, a food delivery platform. Your pitch deck might say: “Restaurants that join our platform increase orders by 25%.” That sounds nice but that frame is soft. Now reframe it: “Right now, 1 out of every 4 people who want to order from you can’t find you.” Same 25%. But now the restaurant feels the loss. Or say: “Joining our platform gives you 25% more orders without increasing your kitchen capacity.” Now it feels like pure upside. Same percentage. Two different reactions. That’s the framing effect at work. In marketing, people don’t respond to features, they respond to outcomes they can feel. The way you present your value is what creates the value in their mind. If you want me to reframe your messaging so partners instantly see your value? Comment “REVIEW.”

B2C owners. Those of you selling directly to consumers, let me be honest with you today People are tired of your ads. A skincare brand I worked with recently complained about posting consistently and not getting customers and when I requested to check their page; Guess what? Their page looked like a supermarket shelf. Everything was “Buy this, buy that.” No story, no relatability, no emotion. Just product, product, product. So I asked them to post at least one “Here's how or Here's why” every day for the rest of the week. That strategy brought results they haven’t gotten in months. It's not about posting more, it's about posting what connects. Connect with your targets in a way that makes them believe you have the solution to their problems. If you want me to review your page and tell you exactly what to fix. Comment “REVIEW”

Here’s the B2B content framework that boosted my client’s demo bookings by 40%: Educate >>> Validate >>> Demonstrate Educate: Show the problem they’re ignoring Validate: Show proof they’re not alone (through data/mini case study) Demonstrate: Show how you solve it clearly, without selling dreams Most brands skip straight to “Book a demo.” Then wonder why nobody books a demo. Try this sequence for your next 3 posts and watch what happens. Do you want the template? Comment “TEMPLATE.” and I will send it to you.

B2B websites love saying things like “innovative solutions for scalable impact.” I mean, that's very cute, but what do you actually do? See ehn, if your homepage copy can’t be explained by a 10-year-old, then it’s probably confusing your buyers. Now, let’s play a game: Describe what your company does in ONE sentence. I’ll tell you if it’s clear or not. Drop your one-liner in the comments, Let’s fix it together.

Have you ever clicked a trend and found NOTHING about the actual topic? I clicked on a trend because I was really interested in knowing what it's about on X last week Expected context, but all I got was people begging for giveaways. That trend I know for a fact was a paid gig. Somebody paid influencers to push a hashtag, and the influencers didn’t even bother to talk about the actual thing being promoted. It was just “RT to win.” Zero relevance. Zero message. Zero conversion. This is what happens when you hire the wrong creators for a task that requires strategy and not noise. As a B2B marketer, here’s the truth you should. Consider this my new year present to you. If your influencer can’t communicate your value clearly, my guy, you didn’t run a campaign o, you simply ran a raffle draw. A simple fix is to pay influencers who understand your audience, your industry, and your desired outcome. Give them a clear narrative. Agree on KPIs beyond “trend for 10 minutes.” And for the love of ROI, please, I beg you, stop choosing clout over alignment. Because, see, trending is easy. But trending with intent? Is the pour essence of marketing. Stop committing marketing blunders. Influencers can make noise, but the real question is, can they deliver? Check that before your next campaign. What do you think? Have you ever clicked a trend and found NOTHING about the actual topic? What was your reaction? Please repost if you can relate. Follow + turn on notifications for more real topics like this.

Here is why your bootcamp/free class doesn't convert. First of all, you're probably the problem. I hear this complaint all the time. “People registered.” “They attended.” “They even said it was good.” Then after the class or event, nobody wants to buy. So organisers start blaming attention spans, freebie hunters, or “this generation.” But what if it’s not them? Most bootcamps are designed to make the host feel useful, not to move the audience forward. Too much teaching. Too little direction. No clear bridge between “I learned something” and “I should do something.” So once the sessions end, people leave because there’s nowhere obvious to go or reason to buy not because they’re unserious or only want freebies. That’s why I have stopped treating my clients' bootcamps like info dumps and started designing them like a real systems. Every session does more than educate, it builds trust, reduces risk, and quietly answers,“Why should I choose you next?” By mid-camp, the paid offer shouldn’t feel like a pitch. It should feel like the most reasonable thing to do. If your offer only makes sense on the last day, you waited too long and that's the truth. Free isn’t the problem. Ego-led planning is. If this post feels uncomfortable, it’s probably about your last bootcamp and if you’re still convinced your audience was the problem, keep running it the same way. The founders who aren’t defensive about this tend to fix it faster. The ones who build for momentum, not applause, tend to get better outcomes. I’ve been enjoying some very honest conversations lately with founders, business owner, etc, rethinking how they run launches.

I saw someone lamenting about not getting a job yet in 2026, and I’m wondering if we are talking about the same year that literally just began? This year is still brand new. Right now is for laying foundations; the results come later. I haven’t made a dime yet either. All I’ve had is one solid conversation with a potential client, and I’m not even slightly worried. I get the eagerness. Everyone wants quick wins, but it’s literally 8 days out of 365. Breathe, relax, let the year unfold.

I’ve seen people do everything right and still get no result. They post every day. Craft the craziest hooks. Follow every “proven” content framework they were told would work. Yet, no result. I used to think effort was the answer. "If I just showed up more, something would finally click." So I pushed harder. More posts. More ideas. More noise. And, no resultaa Then it dawned on me. The issue wasn’t EFFORT. It was DIRECTION. I wasn’t invisible because my contents were bad. I was invisible because I was creating before I was clear. I was ignored because no one understood me. That’s when I stopped asking, “What should I post today?” And started asking, “What do I want someone to instantly understand about me when they see this?” That shift changed everything. Here’s the uncomfortable truth: Posting more doesn’t fix confusion, Working harder doesn’t mean people will care, Talking louder doesn’t help if your message is messy or unclear. When your message is unclear, your content feels noisy and empty. When it’s clear, even simple words work and convert. That's the power of clarity. Clarity turns posting into real communication.

Most businesses swear they have a content problem. They don’t. I hear the same lines over and over: “I need to post more.” “I’ve been inconsistent.” “My content isn’t converting.” On the surface, it all makes sense. Algorithms. Frequency. Visibility. So you push harder. Post more often. Borrow what seems to be working for everyone else. And then something odd happens. The content exists… but it feels empty. Nothing quite lands. You struggle to explain what you actually do without going in circles. Every post is fine, yet none of them feel true. That’s usually where I stop talking about content altogether. Because what’s broken isn’t volume or creativity. It’s clarity. When your positioning is fuzzy, content turns into guesswork. You keep saying different things, hoping one of them finally sticks. When it doesn’t, you blame effort. That’s not the issue. Most content problems are really identity problems. If you’re not clear on what you stand for, your audience won’t be either. And no amount of posting will ever fix that.

I lost a great opportunity by trying to be “strategic.” There’s a fintech founder I’ve respected for years. I’ve heard him speak at events. Whenever he talks about his company, you can tell he understands exactly what he's building. I've known him since 2023 Now, as I got better at business marketing/storytelling, I noticed his marketing structure lacks some stuff. Not surface level problems. Core positioning gaps that don’t look urgent or too serious but actually determine how big the business is allowed to get. I told myself I’d reach out but just not yet. I wanted better timing, more proof that I know what I'm saying, and a cleaner angle to present my solutions. January 2nd, 2026, I finally sent the message. He replied this morning. He appreciated the insight. Then mentioned, almost as an aside, that someone else reached out in December. Same observations. Same solutions. They start January 5th as the marketing lead. I was told I’d be “top of the list” if they ever needed assistance. That sentence landed harder than a rejection. Emi assistant. Lmao Here’s the lesson: Being early beats being perfect. The market doesn’t reward potential, it rewards presence. If you see the problem clearly enough to explain it, you’re already qualified to speak up and state your offer. Don’t wait. Someone else won’t. Pitch yourself right now.

Last year, I watched so many founders struggle to explain what they actually do. Most business owners and founders think, “As long as the work speaks, I’m fine.” But the truth is, silence doesn’t sell stories. Almost every business problem I saw wasn’t about bad products. It was about unclear stories. Great ideas, poorly told. This year, I’m stepping in as a business storyteller. I'll be working closely with founders, consultants, engineers — anyone building something real. Look, storytelling is sweet asf. And it’s the bridge between “I do this” and “I need this.” If people don’t understand you, they won’t trust you. If they don’t trust you, they won’t buy, no matter how good you are. Every business is a story problem before it’s a sales problem. B2B. B2B2C. B2C. If it’s business, we’ll work together. This year, I’m helping people sell in a way their audience actually sticks around for.