1781Collective

@jimkroft @thejustinwelsh Holy fuck, Jim and Justin on one podcast would be EPIC #solopreneurdreamduo

Dear @thejustinwelsh Congratulations on the release of The Creator MBA! I've just bought the To-It-Together package, and I'm so excited for the course and the community. 🏀I'm shooting my shot here - I'd like to invite you to my Podcast one year from today, on the 21st of January 2025. We'll talk about the effect the course has on me - when I am a graduate student of The Creator MBA. Coming from the Arts, I believe my audience is a small but potentially new market for you. 30,000 artists, musicians and filmmakers (across my social media) trying to find a new way in the digital economy. I share what I learn on my Podcast, which regularly charts in the Apple Podcast Charts (in the Arts) They need to hear from you. I've been lucky enough to welcome @thisiskp_ @jayclouse @arvidkahl and last week @jspector (Josh it charted in Ireland!). Whatever you decide, I'm grateful for what I'm learning through you. I'm making a bold play here, because that is what the fire of a new Solopreneur does! See you on the course and best from a Scot in Berlin! Jim 🍻🏴󠁧󠁢󠁳󠁣󠁴󠁿 p.s @thisiskp_ thanks for giving me the guts to shoot my shot

Brug goes boom 💥

🎻 This classical music crew is striking a chord with Berlin's younger experimental music lovers ⚡️ We spoke to the @1781Collective to find out how they're breathing new life into old music. #ClassicalMusic #experimental #berlinmusic #labyrinth exberliner.com/music-clubs/be… pic.twitter.com/e0xXIb87Ov

“What this ignores is the diversity of a population who demand the right to choose how they engage with music, and also the fact that the consumption patterns of people change with time — the way we want to listen to music as a 25...” — @1781Collective link.medium.com/EaM0Oer0uzb

“Claims that any attempt to change the concert model will cheapen the product is the calling card of conservationists that fear a bastardisation of the music will in turn delegitimise it — and in turn, they denounce any attempts at…” — @1781Collective link.medium.com/YtrYo5o0uzb

“In essence, great art always has an element of Escapism to it — whether that be escaping the doldrums of daily life by watching a film, going to the opera, immersing oneself into a Jackson Pollock painting, or reading a book...” — @1781Collective link.medium.com/9gF2hKl0uzb

“we’re not advocating for the abolishment of the cerebral traditional experience; we believe our art form (product) is so valuable and high quality that it can be powerful and meaningful across a multitude of different performance…” — @1781Collective link.medium.com/O43KhKl0uzb

“Gamifying the concert experience is one of the most direct methods we can use to incorporate an audience into the event. This can be explored not only through traditional Game Theory, but also in the sense of integrating elements…” — @1781Collective link.medium.com/6Yj3yef0uzb

“The traditional classical music performance industry has failed to operate in this way for decades: it still operates on an early 20th-century mentality that relies on the ability of the product to dictate the terms and conditions of…” — @1781Collective link.medium.com/FKPY0Ua0uzb

“Tapping into the desire of audience members to experience things that improve their quality of life is a potent method to bringing people closer to our music, and quite simply, convincing them that they need this in their life. ” — @1781Collective link.medium.com/EAiEOS2ftzb

“The great academic and conductor, #LeonBotstein identifies that classical music has the potential to offer exactly what these people are looking for — something that enriches their time on earth, that simply makes the listeners’ life…” — @1781Collective link.medium.com/mPh4lkYftzb

“In 2019, the 1781 Collective released ‘An Introspective Manifesto’, calling for a development of artistic performances that encouraged performance designers to curate spaces that encouraged audiences to lose themselves within their…” — @1781Collective link.medium.com/dtHJaSWftzb

#ClassicalMusic is inherently meaningful and worthy, it is a phenomenal product that somehow marries complexity and intellectuality with emotion — something so inimitably technical and rules-based, yet capable of expressing...” — @1781Collective link.medium.com/peNV9XcDrzb

“It’s rather ironic, that the traditional purveyors of #ClassicalMusic, for all of their obsession with purifying, protecting, and worshipping the sanctity of the notes, are unable to either identify what actually makes it valuable to…” — @1781Collective link.medium.com/VSWtbI9Crzb

#ClassicalMusic as a genre and industry is currently undergoing a century-long identity crisis, of which it appears it is no closer to understanding its value and potential than it has been at whatever point this ‘crisis’ began.” — @1781Collective link.medium.com/rc9N8c7Crzb

“Simply by recontextualising the content — not modifying or bastardising it — we have managed to open a channel to people without existing connections to the music to craft their own understanding” — @1781Collective #classicalmusic link.medium.com/e9bykC8smzb

“A natural evolution that began to appear throughout this process was the integration of narrative as the most integral element of the performances that followed: in essence, a story or coherent thread would be written for each…” — #classicalmusic link.medium.com/ul64Z43smzb

“As humans we love listening to stories, and we love tales, allegories, and parables that we can connect to our own experiences. Integrating narrative design into concert experiences, allowing the audience to identify themselves within…”  #classicalmusic link.medium.com/wzklrNJ5kzb

"#Classicalmusic is exceptionally complex from an emotional point of view, and storytelling is one of our most basic, primal methods of communicating complex material — no surprise then that the two operate fantastically in concert together." 1781collective.medium.com/integrating-na…