Lars Engelbrecht

I‘ve been saying this for years. Thanks @drewfallon12 for tweeting it out in the world

I have worked on or led finance teams at DTC brands that collectively raised over $225M. I am also a ecommerce nerd that obsesses over how to make DTC a sustainable business model. Providing a few benchmark P&Ls for a bunch of different types of DTC companies below.

- metrics like DAU/MAU and D1/7/30 don’t make sense. It might be annual or quarterly usage - have to look at longer term stats - heavily targeting vertical communities w events/PR/sales and other offline efforts can work - CAC can be $100 not $10 - adding social prolly won’t work

First #blockchain use case in #Advertising: martechtoday.com/kiip-undertake… Check it out!

Relevance of #retail #data for #programmatic campaigns and #Creative retailtechnews.com/2018/05/14/suc…

Retail Media Group is getting started. Great progress made by an energetic team. Keep on going @askRMG @METRO_News

Der #dmexco Nighttalk ist am 23.3. in #hamburg. Richy Ugwu von @askRMG erzählt Euch was zum Thema: no #data no #Retail. twitter.com/dmexco/status/…

@garyvee : too many architects and no plumbers in the digital industry #sotrue #OMR17

The Retailer #Data Journey: 5 steps to using data to drive actionable results - ow.ly/FL7M308vjuT #datascience #retaildata

Great interview on #retaildata from @adexchanger adexchanger.com/ad-exchange-ne…

@ressmann @_SEM on it's way

New DSP ranking by G2Crowd. #DSP #AdTech g2crowd.com/press-release/…

Very interesting adexchanger.com/platforms/sap-…

Neuer Zuschauerrekord im @SIGNALIDUNAPARK 👏👏👏 bvb.de/News/Uebersich…

About time #programmatic digiday.com/agencies/sxsw2…

Mit der wunderbaren Havas family in Frankfurt! Fastest growing Agency!

@Ellisila well represented #MWC16

It's all about #VirtualReality here in Barcelona #MWC16 @Ellisila

What a great @HavasGroup #glm2016. with @evanspiegel @iamwill @shanesmith30 and our 250 #Havas friends ! #Together

LIVE on #Periscope: @shanesmith30 on re-imagining advertising #glm2016 pscp.tv/w/aYJBGDU2ODE3…