Sue York

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Sue York

Sue York

@1sue3

Helping Create the Future of Research. Author of 'The Handbook of Mobile Market Research'. Founder of #NewMR. Social and Market Researcher.

Australia Katılım Ocak 2010
4.2K Takip Edilen3.5K Takipçiler
Sue York
Sue York@1sue3·
@RayPoynter Great discussion - lots to think about - if you are not listening now try to catch the recording!
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LaBright
LaBright@LaBright_MEX·
Futuring Friday is beginning in APAC Festival of #NewMR @RayPoynter leading a great panel, I love listening to what is going on in this region, always inspiring #mrx
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LaBright
LaBright@LaBright_MEX·
This is such a wonderful discussion. Easy to feel optimistic about the future, even tho we know there will be challenges. Learning, unlearning, bold & curious, & Vanessa’s Japanese model of 4 fundamental Qs . Futuring Friday is my fav part of Festival of #NewMR #mrx
RayPoynter@RayPoynter

The future of insights from the Festival of #NewMR - starts in 40 minutes us02web.zoom.us/webinar/regist… Sue York, Vanessa Oshima, Geoff Lowe & Navin Williams

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LaBright
LaBright@LaBright_MEX·
Icing on the cake: how to build an insights function with 4 client perspectives 🗣Festival of #NewMR continues tomorrow (in my time zone!) #mrx
GIF
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LaBright
LaBright@LaBright_MEX·
Are you still talking to your internal customers as a methodologist? 🤔 Hmm, maybe that’s not actually what the biz needs. BIG shifts happening in #mrx world of insights 🔜 suggesting new actions, not just answering Qs Festival of #NewMR @RayPoynter
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LaBright
LaBright@LaBright_MEX·
#RaySays🗣Focus your skills on what machines can’t do! Seems obvious but there are so many things to re-think. Fesitval of #NewMR #mrx @RayPoynter
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LaBright
LaBright@LaBright_MEX·
1. Customer Centricity, 2. Agile #RaySays these are 2 key drivers behind democratization of insights in biz of today/tomorrow Festival of #NewMR #mrx
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LaBright
LaBright@LaBright_MEX·
Listening carefully to @RayPoynter during Festival of #NewMR with big changes #mrx
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LaBright
LaBright@LaBright_MEX·
#RaySays Online platforms changing the landscape Festival of #NewMR @RayPoynter should have your attn with this scenario & its implications
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LaBright
LaBright@LaBright_MEX·
Menu based choice isn’t same as typical choice based conjoint - you need an expert & great software Festival of #NewMR #mrx
GIF
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LaBright
LaBright@LaBright_MEX·
Pro tip from Chris (one of many), don’t use “none” in your Conjoint to mimic walk away scenarios when looking at revenue scenarios, as its not used by consumers in a survey same as IRL Festival of #NewMR #mrx
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LaBright
LaBright@LaBright_MEX·
Menu based choice happens in a lot more situations than #qsr or other restaurant menus. Need to understand how consumers make their choices. Now during Festival of #NewMR #mrx
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LaBright
LaBright@LaBright_MEX·
EMEA day continues with menu based choice, thanks Chris @IpsosMORI Festival of #NewMR
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