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Sazzan | Ecom Email 📧
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Sazzan | Ecom Email 📧
@39Sazzan
Get $50k-$500k in Email revenue and you only Pay if you’re satisfied with RESULTS| 👉Book A Free Email audit https://t.co/k4UwESqCPx
Katılım Ocak 2022
549 Takip Edilen472 Takipçiler

In 2026 EVERY ecom founder knows the their hero section is the most important part of their landing pages
Yet I still see so many brands get them wrong, meaning they're losing out on a TON of purchases 🫠
After creating over 3000+ hero sections, I've put together 25 of the best that we've designed into a Figma swipe file 🪄
If you want some inspiration to help you improve your hero sections, simply Retweet + Reply 'Convert' and I'll DM the file to you (must be following) 🏄♂️

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Day 46/60 : Merry christmas
Today isn’t about dashboards, flows, or fixing leaks.
Its about slowing down for a moment.
Christmas has a funny way of reminding you why you started in the first place.
the people behind the orders.
the team behind the brand.
the family behind the screen.
If you’re a founder reading this today,
you’ve probably carried more stress this year than you admit.
q4 pressure.
constant decisions.
never really switching off.
so today, give yourself permission to pause.
No panic sends.
no last-minute optimizations.
no forcing numbers.
just gratitude.
for the customers who trusted you.
for the systems that held up.
for the lessons that didn’t feel good at the time but made you sharper.
Christmas is a reminder that businesses are built by humans, for humans.
and the brands that remember that always win long term.
Merry christmas to you and yours.
we’ll build again tomorrow.

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Day 45/60: This one metric tells you if your backend is broken
stop looking at revenue for a second.
look at returning customer rate.
if it dropped after bfcm, here’s what that means:
your first sale worked.
your system didn’t.
most brands optimize hard for the first conversion…
then completely abandon the customer after checkout.
no follow-up.
no sequencing.
no reason to come back.
december exposes this fast.
new buyers go quiet.
repeat orders don’t happen.
and january starts weak.
this week, the fix isn’t more campaigns.
it’s tightening post-purchase:
– faster thank-you emails
– clear next-buy paths
– simple reorder nudges
– zero spammy discounts
backend revenue isn’t magic.
it’s just disciplined follow-up.

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@TheecomMike faxxx! when did you last kill ads instead of launching new ones?
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Day 45/60: the mistake most founders make in mid-december
they try to force momentum.
sales slow a bit,
opens dip,
and suddenly the instinct is to “do more”.
More emails
more discounts
more urgency
more noise
Thats usually when things get worse.
Mid-december isn’t a volume game.
it’s a precision game.
this is the phase where small mistakes compound fast:
sending to the wrong segment
rushing follow-ups
pushing offers to people who just need trust rebuilt
the brands that survive december don’t try to recreate bfcm.
they accept that behavior has changed and adapt.
They send less.
they segment harder.
they tighten timing.
they speak like humans again.
December doesn’t reward effort.
it rewards restraint.
if you can stay disciplined now,
january becomes easy.
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Your email marketer is still using 2021 strategies.
And, we generated $104K+ in Black Friday only with emails
While everyone was busy sending more emails with big discounts, we took a different approach
youtu.be/sLMk-OJuUIE?si…

YouTube

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Day 44/60: december isn’t slow. it’s honest.
december doesn’t kill good brands.
it exposes weak systems.
- the noise is gone.
-the hype is gone.
and now every email has to earn its open.
this is the month where you learn the truth:
who actually trusts you
who just showed up for discounts
what parts of your backend work
and what only worked because bfcm carried it
most founders look at december numbers and panic.
operators look at december and diagnose.
this is where you fix:
- timing
- segmentation
- flow logic
and tone
not to “Save december”
but to make january predictable.
if you’re paying attention right now,
this month will quietly make you more money than bfcm ever did.
if you want the december audit checklist we use to turn honesty into leverage, dm me “audit”.
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Day 43/60 : if december feels slow, read this twice
your ads didn’t break
your product didn’t fall off.
your audience didn’t disappear.
your backend just stopped hiding.
bfcm covered a lot of sins.
december doesn’t.
this is where you find out if you actually built a system
or just rode seasonal demand.
most brands will cope by:
sending more emails
adding more discounts
blaming “q4 fatigue”
the ones who win will do the opposite.
they’ll slow down.
clean segments.
fix flow timing.
rebuild trust.
december punishes noise.
it rewards control.
if your numbers dipped this week, that’s not failure.
that’s feedback.
what you do with it decides january.
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Day 41/60: december exposes every weakness you ignored in november
this is the week where brands suddenly see the truth:
their bfcm revenue didn’t come from “great marketing”…..
it came from seasonal intent.
now that intent is gone, the backend is naked.
if your list is quiet right now, it’s not a surprise.
it’s a signal.
here are the three things december always exposes:
1.your flows weren’t built for real buying cycles
bfcm hid the gaps.
december shows them.
2.your list wasn’t actually engaged
high opens last week came from hype, not relationship.
3.your segmentation was too broad
when intent drops, sloppy segments kill deliverability fast.
don’t ignore these signals.
december isn’t a revenue month it’s a rebuild month.
fix the leaks now and your january retention becomes predictable instead of painful.
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Day 40/60: Your december numbers aren’t bad, your benchmarks are
every founder does the same thing after bfcm:
they compare every email in december to black friday performance.
that’s how panic starts.
here’s the truth nobody likes admitting:
december isn’t supposed to look like november.
traffic shifts
intent changes
inboxes cool down
and customers slow their buying cycle
but the backend work you do now decides how your january and february perform.
so here’s what we’re helping brands fix this week:
1.reset engagement windows
stop using 90-day engaged segments right now.
tighten to 30–45 days or you’ll crush deliverability.
2.rebuild flow timing
bfcm urgency is gone.
switch flows back to normal pacing or your list will fatigue.
3.shift campaigns from offer-driven to value-driven
quiet inboxes need trust, not pressure.
4.watch your sender reputation daily
one bad blast can ruin your entire month.
most december problems come from expectations, not systems.
you’re not supposed to see bfcm numbers you’re supposed to see stability.
stabilize this week, scale next month.
that’s the game.
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Day 38/60: WE onboarded a new client this week, in the middle of q4
most agencies avoid taking clients this late in the year.
it’s messy, it’s rushed, and the pressure is real.
but this one felt different.
They reached out with Clarity .
they knew their numbers.
they understood their customer.
and they weren’t chasing a “Quick BFCM win”.
they were focused on building a system for the next 12 months.
that’s the kind of brand we say yes to.
the relationship felt right because the mindset was right.
no shortcuts.
no panic.
no ego.
just two teams aligned on the same thing scale with intention.
we don’t work with everyone in q4.
the wrong fit becomes chaos.
the right fit becomes momentum.
and even though the year is almost over,
some brands are still building in a way that makes growth in january feel inevitable.
that’s the kind of client we onboard.
not the loud ones
the ones who actually care about their backend, their customers, and their long-term play.
if you’re a brand that thinks that way, you already know the difference.

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Day 39/60: the 3 things we fix first when a brand joins us in q4
When a new client comes in this late in the year,
there’s no time for long setups or fancy strategizing.
we go straight to the highest-impact fixes.
here are the first three things we adjust every single time:
1.flow delays
most brands still run slow, evergreen timing.
but q4 behavior is fast.
we tighten every delay to match real buying intent.
2.segment logic
the biggest revenue leaks come from sending the wrong message to the wrong people.
we rebuild the engaged segment, clean dead weight, and protect deliverability immediately.
3.post-purchase triggers
this is the most ignored part of retention.
a clean upsell within 24–48 hours after purchase can lift a brand’s december revenue on its own.
these three fixes alone change the entire backend.
brands usually think they need “more campaigns.”
they don’t.
they need tighter systems that turn existing traffic into repeat revenue.
Thats the difference between surviving q4 and scaling through it.
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