3Way Social

User behavior is killing Google

Is SEO still worth it in 2025? In 2025, SEO is a multidisciplinary effort - it’s not just for marketers anymore. It touches design, development, content, branding, and even customer service. Read more here... 3way.social/blog/is-seo-st…

@nathangotch Great! We recently asked this very same question, looked at how SEO has evolved over recent years, and how it is still very relevant today! You might want to check it out 3way.social/blog/is-seo-st…

Is learning SEO still worth it?

Breaking News: Google Discover on Desktop – Now in Search Console Google Discover on desktop is finally here—and it’s already been quietly tracked in Google Search Console! After years of rumors (first spotted in India), and a low-key announcement a few weeks ago, Google hasn’t confirmed a rollout date. But thanks to a simple URL tweak, we now have access to 16 months of Discover desktop data—right inside GSC. Methodology: I added &metrics=CLICKS&compare_device=MOBILE&device=DESKTOP to the Discover URL in GSC. This allowed me to compare desktop vs. mobile Discover performance for one of our domains. Thanks to Brodie Clark for the device=desktop tip earlier today). Quick Findings (based on 9.6B impressions): •Google has been testing desktop Discover for 16+ months. •Desktop impressions spiked around July 30, 2024, and again in October 2024 before dropping. •No noticeable uptick in impressions since the recent public announcement. •GSC does not show desktop Discover traffic in 87+ of the 280+ listed countries. •Mobile CTR is significantly higher than desktop in most countries—almost double in the U.S. •In the U.S., desktop traffic is only ~4% of mobile. In most countries, it’s even less—except New Zealand (18%), possibly a test market? This data opens up a new layer of Discover strategy—especially for publishers, brands, and SEOs. Desktop Discover is still in its early stages, but now’s the time to start analyzing. Have you checked your own desktop Discover data yet? Try my URL approach to compare desktop vs mobile, then download the data and analyze. Let me know what you find. Will share way more data at #seoweek on Wednesday

SEO isn’t what it used to be, and neither are the rules. If your rankings feel stuck, it’s time to adapt! Ready to level up? lnkd.in/gxubjFcA

We've just uploaded our free Ultimate Google Backlink Checklist! If you’re serious about ranking on Google in 2025, this one-page Backlink SEO Checklist is your fast-track to understanding exactly what matters when it comes to building high-quality, Google-approved backlinks.

The countdown to #GoogleIO begins! 🎉 Join us on May 20-21 for live streamed keynotes, sessions and more → io.google

We are honored to welcome Team @3Way_Social as the Co-Title Sponsor for the India SEO Conference 2025. can't wait for it #IndiaSEOConference2025 #SEOCommunity #SearchMarketing #LearnSEO #GrowWithSEO #ISC2025 #VibeofIndianSEO #DigitalMarketing #SearchEngineOptimization

Stand out in the sea of content!#backlinkstrategy #backlinksforseo #searchengineoptimization #searchengineranking #googleranking #seotips #offpageseo

With 68% of online experiences starting with a search engine, your website's visibility is crucial. Backlinks play a key role in boosting your search engine rankings. 3Way Social can help you secure quality backlinks and ensure your website is front and centre.

With 75% of users never scrolling past the first page of search results, securing top rankings is essential for visibility. 3Way Social's ABC Link Exchange method can help elevate your site to prime real estate on that coveted first page, driving more traffic and leads your way.

Did you know that 97% of consumers rely on search engines when researching local products or services? This staggering statistic underscores the critical role that local SEO plays in attracting customers.

Today we're putting our pencils down and publishing a refreshed SEO Starter Guide, with a better focus on a starter audience. Read more about what changed: developers.google.com/search/blog/20…