The wrong way to do something is to not do it at all.
There are many different ways to do just about anything. Especially when it comes to business and success. Is there a wrong way? I think the so. Not doing is the wrong way. "Ignorance on fire is better than knowledge on ice"
On the high end, they were $18 per lead. I am sure that if I made greater optimizations, the ad would have performed very well and stayed around the $8-12 range.
In my experience, the Meta algorithm is very efficient at finding the right people for the offer.
I also tested a brand-new insurance ad with specialized ad categories enabled, of course. There was no audience targeting, no exclusions. I ran the test for 10 days, slightly optimizing every 3-4 days. On the low end, leads came in at just under $8 each.
Facebook does have special ad categories. When you run an ad in a specialized category, it limits your audience targeting. Is this a bad thing? I ran some tests to find out for myself.
Study their ads to understand what makes them effective. Pay attention to the creatives, ad copy, and messaging.
This can significantly accelerate your learning curve in marketing.
as their longevity suggests effectiveness; they would have been shut off if they didn't work. Then, look at the newer ads to keep up with current trends.
If you're interested in Medicare ads, look up health insurance carriers.
If you want to start marketing but have no idea where to begin, go to the Meta Ad Library. Search for your competitors and big names in the industry you want to enter. Analyze and learn from their ads and funnels. Start with the ads that have been running the longest,