97th Floor

Marketing used to be simple: understand your audience, solve their problems. Then we started writing for algorithms instead of people. AI search is forcing us back to basics. Full conversation between Paxton Gray and Kevin Indig ➡️ 97thfloor.com/articles/podca…

Stop optimizing content. Start building trust. Full conversation between our CEO Paxton Gray and Kevin Indig ➡️ 97thfloor.com/articles/podca…

AI is doing the dirty work – filtering out people who were just browsing. The clicks you're getting now are from people ready to buy. Less traffic, better quality. That's not a loss, that's a win. Full discussion between Paxton Gray and Kevin Indig ➡️ 97thfloor.com/articles/podca…

Marketing channels are evolving beyond traditional digital ads. You don’t need a big budget to make an impact in these spaces. The key is getting creative about where your audience spends time. Listen to Ryan Nelsen and Paxton Gray’s full conversation ➡️ 97thfloor.com/articles/podca…

Struggling with LinkedIn ROI? The solution might be investing in other channels. When people see your brand in multiple places, it builds trust that speeds up buying decisions. Listen to the full conversation between Ryan Nelsen and Paxton Gray ➡️ 97thfloor.com/articles/podca…

CMOs work harder each day, yet get less credit. Learn how to show your results in a way the board will understand. Check out the full conversation between Paxton Gray and Karl Van den Bergh ➡️ 97thfloor.com/articles/podca…

C-suite needs proof your strategy works—before revenue shows up. Paxton Gray and Karl Van den Bergh go over how to validate long-term marketing investments to results-focused executives. Watch their full discussion ➡️ 97thfloor.com/articles/podca…

Google is crawling your irrelevant pages instead of the ones that drive results. Result: Poor SEO, confused Google, wasted crawl budget. Get our consolidation template from our Head of SEO Mike Witham & CEO Paxton Gray - shows which pages to keep: 97thfloor.com/articles/podca…

Have someone dedicated to tracking AI updates that matter to your business. Focus on AI developments that matter to your specific needs, not just general news. Check out the full conversation between Marie Haynes and Paxton Gray ➡️ 97thfloor.com/articles/podca…

Stop thinking about AI agents working on their own, think about how they can work together. AI agents reach their full potential when they work together. Watch the full conversation between our CEO Paxton Gray and Marie Haynes ➡️ 97thfloor.com/articles/podca…

Two webinar mistakes costing you attendees: The 'Field of Dreams' mistake—no one shows up just because you built it. The 'sneaky sales pitch' approach—prioritize genuine value above immediate sales. Full discussion with Matt Murdoch and Paxton Gray ➡️ 97thfloor.com/articles/podca…

Audience segmentation is "the most important" factor of the CRO equation, yet most teams overlook it. Content strategy comes second, while creative elements matter least. Watch the full conversation between Chad Sollis and our CEO Paxton Gray on CRO ➡️ 97thfloor.com/articles/podca…

Is your content truly irreplaceable, or another voice in the crowd? Technically "good" content isn't enough anymore. Today's winners bring expertise and experience that can't be easily replicated. Watch the full discussion between Paxton and Marie ➡️ 97thfloor.com/articles/podca…

Confused about the "GEO vs. SEO" debate? If you're already doing quality SEO and building your brand authority, you're already well-positioned to show up in generative AI responses from Google, ChatGPT, or Perplexity. Watch the full discussion ➡️ 97thfloor.com/articles/podca…

Great marketers obsess over their audience, not channels. Too many companies get stuck in the "best practices" trap. The magic happens when you truly understand who you're talking to and use that to turn traditional channels into something unexpected. 97thfloor.com/articles/podca…

Ever feel like your competitors always get to the good leads first? In order to be successful in digital marketing, you need to move fast. Webinars give you that edge. Check out the full conversation between Matt Murdoch and Paxton Gray ➡️ 97thfloor.com/articles/podca…

Confused about the difference between ABM and demand generation? - ABM is entirely account-centric - Demand gen revolves around leads that later connect to accounts Check out the full discussion ➡️ 97thfloor.com/articles/podca…

Are you still targeting the same accounts you were months ago? Your outdated list could be making you miss out on new opportunities. You should review your target account list every few months or at least once a year. Check out the full conversation ➡️ 97thfloor.com/articles/podca…

The key to getting technical experts involved in your marketing? Respect their time. The solution is simple: - Schedule ONE focused session - Come fully prepared with specific questions - Extract maximum value Check out the full conversation 👉 97thfloor.com/articles/podca…

Stop turning customers into case studies. Start celebrating their victories. Forget "problem, solution, result" formulas. Create stories with customers at the center, showing their transformation through your partnership. Watch the full discussion ➡️ 97thfloor.com/articles/podca…