A3 Communications

If you've been in PR or tech journalism for 20 years or longer, this post will put a smile on your face: 'From snail mail to QR codes: how has PR changed since 2003?' a3.ax/UwVdq #A3is20 #StoragePRSpecialists

#PRTip: When you have a briefing with a channel publication coming up, get one of your resellers to agree to speak to the editor should they ask for the channel point of view. #StoragePRSpecialists

Why Data Sovereignty Is Now an Enterprise Storage Problem: a3.ax/jYctw via a3.ax/jYctw. #StoragePRSpecialists

#PRtip Bank holiday weekends are underrated PR opportunities. Newsrooms are quieter, audiences are scrolling more and journalists still need stories. Most PR wins don’t come from huge campaigns. They come from good timing. #StoragePRSpecialists

More companies are being hit with massive, unexpected AI cloud bills on platforms like AWS, often caused by leaked API keys or runaway AI model usage that racks up tens of thousands of dollars in charges. Learn more: a3.ax/jnElI #StoragePRSpecialists #GenAI

Data sovereignty is no longer just a compliance issue, it’s become a enterprise storage challenge. As AI, geopolitics, and cross-border regulations collide, organisations need infrastructure that delivers control: a3.ax/smOPe  #StoragePRSpecialists #DataSovereignty

Enterprise tech PR rarely fails on budget. It fails when the story isn’t clear, targets the wrong media or lacks urgency. We’re running a limited number of 1:1 PR Surgery sessions this summer. You’ll get 3 ways to improve coverage. Get in touch to book. #StoragePRSpecialists

#PRTip: When you speak to press and analysts be enthusiastic; if the spokesperson is not excited about their company(’s products), why should their audience be? There is no room for modesty in PR. #StoragePRSpecialists

Think PR professionals can boss journalists around? Think again. We're setting the record straight. Check out our blog as we bust ten of the biggest myths in the public relations world: a3.ax/MIGpy #StoragePRSpecialists #PRMyths

Ulrike Riess from Tech Target:” Technology Live! is a dense and well-orchestrated event, in person or online, and gives more than just technical know-how, but a broader understanding of the industry and its players.” #A3TechLive #StoragePRSpecialists

Is cloud data sovereignty all just a case of ‘Trust me, bro’?: a3.ax/aLJZp via @computerweekly. #StoragePRSpecialists

‘PR Dos and Don'ts: Press releases and how to get them right’. Read our full blog here a3.ax/MVAVr #StoragePRSpecialists

What do an ESG analyst, the Hammerspace CMO, and a Blocks and Files editor all have in common? They have all been guests on the #A3podcast. Catch up on previous episodes now! Listen and subscribe here - bit.ly/A3Podcast #DataStorage #GetThePower #StoragePRSpecialists

#PRtip: The best days to send a press release are usually Tuesday–Thursday, ideally between 8–10am. Mondays are crowded with catch-up, Fridays are a write-off, and weekends rarely land coverage. If your story matters, timing matters. #StoragePRSpecialists

Want to find out how to put your company on the PR map? Read our latest blog post for some tips: a3.ax/oYDQA #StoragePRSpecialists #DataStorage #A3Blog

GenAI is amplifying unwitting human error. Accidentally, employees leak data through shadow AI, deepfakes are indistinguishable from reality, and data is going into opaque AI systems where storage control is no longer guaranteed. a3.ax/nCZjr #StoragePRSpecialists #AI

Gartner analysts argue that sovereign cloud infrastructure is currently only achievable in the US or China. Only those countries control the full stack of technology and supply chains needed to operate independently: a3.ax/NENZS #StoragePRSpecialists #DataSovereignty

Tony Lock, Freeform Dynamics: “I have known Fred for several years. She has always been very helpful and responsive, providing me with the information I require and putting me in front of interesting clients” #StoragePRSpecialists

Be honest, how did your PR perform last quarter? Did you get the coverage expected or did your announcements disappear? We’re running 1-to-1 PR Surgeries for select vendors this summer. Leave with 3 fixes to improve media coverage. Get in touch for a slot. #StoragePRSpecialist

Planning to expand your #PR into the #DACH region? Read our insights into the local cultures and how they affect PR, here a3.ax/TMxCI #StoragePRSpecialists #A3Blog

Find out what press, analysts, and bloggers get out of Technology Live! Here is freelance editor Antony Savvas a3.ax/UFjdw #A3TechLive #StoragePRSpecialists