The ANA

When everyone can access the same data, how do you stay ahead? ANA members get exclusive insights that give them a competitive edge. shorturl.at/R3ux6

What if your team’s greatest advantage is already within reach, just waiting to be unlocked? In this episode of the On Scope podcast, Rita Ramakrishnan discusses how brands can tap into the strengths of neurodivergent talent to enhance performance, build stronger teams, and create more inclusive workplaces. Tune in bit.ly/4tvqdrx

B2B marketing is becoming more intelligent, though still challenging. @LinkedIn has updated its campaign to emphasize a crucial shift: prioritize genuine business outcomes rather than superficial metrics. shorturl.at/MIDfb

NEXT WEEK! We are excited to welcome attendees to the 2026 @ANAmarketers Brand Media GrowthFronts at The Glasshouse in NYC! aimmgrowthfronts.com

This Ethics Alert highlights key trends, complaint volumes, and enforcement outcomes reviewed by ANA staff and Ethics Committees in 2025. ana.net/miccontent/sho… @ANAmarketers

Smarter modeling. Stronger decisions. Digital twins are transforming how organizations optimize capital and strategy. Join Frances Yu from Deloitte to explore what this means for advertising financial management. Discover more and check out the agenda. bit.ly/4c77jQE

Media usage slowed in 2025, but a rebound is on the way. PQ Media data shows changing consumption patterns, an increasing digital share, and significant events poised to drive growth. For marketers, attention isn’t diminishing; it’s transforming. Read more: shorturl.at/PnoZK

ASK Answers: What are current marketing salary benchmarks and hiring trends? ana.net/miccontent/sho… @ANAmarketers

Only half of marketers have full visibility into influencer payments. Influencer Marketing Agency Compensation: An Opportunity for Greater Transparency explores spend, structure, and KPIs shaping the space. Available exclusively to ANA members. shorturl.at/uXyk6

In this 4/15 webinar for @ANAmarketers members, Email Industries, @InboxArmy, PCCC, and SendPost discuss the ways email programs fail, what marketers should be watching for, and how to build resilience across deliverability, security, and infrastructure. ana.net/webinars/show/…

The media landscape is evolving rapidly, and marketers need to know where to focus their efforts. Join Lela Coffey and Megan Ho at the 2026 ANA Brand Media GrowthFronts as they unpack the most important shifts shaping media strategy today, from AI and cultural relevance to attention and performance. Discover the agenda and register today. shorturl.at/hu4KJ

The Continued Acceleration of Principal Media highlights a fast-changing landscape marketers can’t afford to ignore. Adoption is growing, but so are the challenges—especially around transparency, contracts, and oversight. Explore the latest ANA insights and guidance to stay ahead. ANA members can access the full report now. shorturl.at/lD3le

YouTube is making it even easier for creators and advertisers to team up with brand-new features that simplify finding and working together. shorturl.at/HiQ3x

Personalization at scale is powered by data. At #ANAMastersOfData, @Target’s Samantha Schumacher will share how first-party data, machine learning, and GenAI are driving smarter, real-time marketing. Explore the agenda. shorturl.at/i2CXz

To stay relevant in today's fragmented cultural landscape, brands must embrace both majority influence and the power of niche communities. ana.net/miccontent/sho… @ANAmarketers

@tag_today's Lindsey had a busy few days in #Nashville, TN last week at the @ANAmarketers's Media Conference 💥 Ready for her #Recap?! ▶️ #Media #brandsafety #transparency #adfraud #malvertising

More visibility isn’t always beneficial. The key is to appear at the right moment and in the right manner. In this POV episode, Mike Berberich from the ANA shares three strategies to optimize your media approach, ensuring your brand remains present without becoming overwhelming. shorturl.at/nNzWo

More visibility isn’t always beneficial. The key is to appear at the right moment and in the right manner. In this POV episode, Mike Berberich from the ANA shares three strategies to optimize your media approach, ensuring your brand remains present without becoming overwhelming. shorturl.at/SccxS

The ANA Awards honor groundbreaking achievements in marketing, media, and brand activation's from the industry's most innovative teams. Award-winning programs showcase the ideas and teams that are shaping the future of the industry, making your work stand out and feel valued. Enhance your reputation and share your expertise with some of the world's most influential marketers. Upcoming deadlines: - B2 Awards: Extended Deadline - March 27, 2026 - In-House Excellence Awards: Extended Deadline - April 3, 2026 Learn more and submit your entries today at shorturl.at/vMDNc