Aileen #Digital

I’ve rebranded, new brand identity, website etc. #digital strategy services refreshed. aileenotoole.ie

I've been working on the new @Econsultancy Ecommerce Best Practice Guide for the last while: 54,000 words, 160+ pages, tonnes of research. It's the biggest & the most researched - thing I have ever done! Particular thanks to @AidanJDuffy & @aileen_otoole econsultancy.com/reports/ecomme…?

Amazon is partnering with the UK's National Health Service — and it shows how third-party partnerships will be critical to its healthcare strategy: bit.ly/2JH9Un9

UK government to probe whether digital ad market poses 'harm' to people thedrum.com/news/2019/07/0… via @thedrum

Buymie, a Dublin-based grocery delivery startup, has received a fresh batch of funding to support its expansion plans bit.ly/2WdoE20

Typical day? Is there any such thing as a typical day? In this post I've written for @IrishMarketers , I give a sense of my portfolio career and how I blend my #digital strategy work with board roles and pro-bono commitments. mii.ie/blogpost/17730…

Rare insight into the real costs of #eCommerce . In an interview with @TheBusinessRTE Peter Boyle said Google AdWords costs reached 20% of total costs of selling #Pandora jewellery online. Listen back on rte.ie/r.html?rii=9_2… #eCommerce

I'm involved in this #MayDay seminar on #socialmedia and #democracy - how do we regulate the sea of content and balance rights and responsibilities? venue @RIAdawson ria.ie/social-media-a… Please join us & share @DCU_SoC @UCD_Research @WeAreTUDublin @MaynoothUni @TheDigitalHub

Dr Laura Brennan @laura_jbrennan exuded strength and positivity - even when her illness brought many challenges. How generous of her to use her limited time to campaign so that others won't suffer the same fate. What a legacy she has left. #ThankYouLaura

Amazon will launch an Alexa-powered car like Apple's and Google's — read the rest of @BIIntelligence’s big tech predictions for 2019 businessinsider.com/3-13-2019-40-b…

Such a clever campaign #thedirectchallenge Congrats @publicisdublin

The Sunday Business Post wishes to appoint an experienced Multimedia Editor who will be responsible for developing premium multimedia content for our digital channels. Closing date is the 13th of Match. #jobfairy businesspost.ie/?p=437355

Can @marklittlenews & @AineKerr help put order on my scattered digital news routine? I’ve just downloaded their new app @wearekinzen to find out. (PS #wearekinzen is causing a stir among ‘future of media’ types)

Sad to read about the demise of Dublin #digital agency CSK irishtimes.com/business/media…

A new take on online grocery deliveries as Lidl outsources to Buymie, a gig economy startup irishtimes.com/business/retai…

#AV Companies, ever wish you had trusted advisors to help you with your business? I'm running a course on Jan 24th for @screenskillsire on simple Corporate Governance and the potential benefits of having a Board. The amazing @Larbas is guest speaker. Info screenskillsireland.ie/course/time-to…

Worth reading. ‘Bendy’, ‘brave’ and ‘strategic’ – what does the marketer of the future look like? thedrum.com/news/2019/01/1… via @thedrum

The shine has gone of Irish #socialmedia influencers according to new research adworld.ie/2018/11/23/iri…

Why should senior marketers engage in #socialmedia ? Good advice for CMOs cmo.cm/2wkw48J

87% of Irish consumers read their addressed mail. Emails, on the other hand, are 2.5 times more likely to be deleted/unread than addressed mail. #MailMedia #Marketing