APPLiA 🏡

🚀 Big news for home appliance manufacturers: APPLiA is now opening its doors to #AssociateMembers Do you place on the market under your own brand in at least three EU countries for domestic use? If the answer is YES, here's your opportunity to gain: 🗣️ Policy influence in the European arena 📊 Market intelligence to power your strategy 🤝 Networking opportunities with key industry players 📢 Events and brand exposure to elevate your visibility Don't miss the chance to join a powerful network of 25 leading manufacturers and 28 national associations, driving the home appliance sector forward. Ready to shape the future of the industry and amplify your impact? ➡️ Learn more and apply here: applia-europe.eu/about-applia/a…

📣  With the Ecodesign for Sustainable Products Regulation (#ESPR) setting new requirements for more durable and circular products, manufacturers across Europe signal a clear concern: complex and overlapping rules are slowing down progress on the EU’s sustainability agenda. 💬 In our latest Voices from EU home appliance manufacturers series, Paola Basta, Head of EU Government Relations at our member Beko Europe, highlights how “the cascading nature of EU legislation often results in overlapping and sometimes contradictory requirements for manufacturers, leading to duplicated assessments, repeated products design adaptations and overlapping reporting”. 🔵 This reality is compounded by fragmented implementation at national level, putting additional pressure on the functioning of the #EUSingleMarket. Ensuring harmonised, streamlined rules that avoid double regulation and support faster delivery of high-quality, sustainable products to European consumers is critical. #ESPR #HomeAppliances #SingleMarket

The Commission has introduced a repairability index for household tumble dryers 🔧💶. This new feature, rated from A to E, will become part of the updated EU #EnergyLabel. More details ➡️ link.europa.eu/f84JMv #EnergyEfficiency

🇪🇺 The European Commission presented yesterday the new digital simplification package but structural challenges remain for EU manufacturers. The introduction of a single EU channel for cybersecurity and data-breach reporting is overdue progress. Yet other parts of the package risk adding complexity, rather than reducing it, especially for appliance producers navigating AI rules, data-sharing requirements, and GDPR obligations. If Europe wants to stay competitive in connected-appliance innovation, the next phase must focus on what truly matters: ✅ clearer scope, ✅ stronger protection for proprietary data, ✅ and workable rules for legacy products. Only then can the #DigitalOmnibus evolve into a framework that genuinely supports innovation, reduces regulatory friction, and delivers on the promise of a “Simpler and Faster” Europe. Read our full statement: applia-europe.eu/policy-papers-…

👉 If your washing machine worked like a toaster, you’d be doing laundry one sock at a time. ⚠️ This comparison highlights a key regulatory concern: identical requirements cannot apply to products that operate in fundamentally different ways. A quick glance below shows why 👇 Under the EU’s Ecodesign for Sustainable Products Regulation (#ESPR), a horizontal approach that overlooks these differences risks leading to requirements that are neither proportionate nor workable. The Ecodesign framework proved to be a success story, and it is essential for the #ESPR to build on this foundation. Read more about why product-specific rules matter ⤵️ applia-europe.eu/policy-papers-…

🔔 New Associate Member alert! 🔔 We are pleased to welcome WIK Group as our new Associate Member! WIK joins our community with experience across a range of technological and operational areas relevant to the home appliance ecosystem. 💬 Hear it directly from Daniel Venuso, Global Head of Strategy & Business Development at WIK, on what drives their vision and why joining APPLiA marks an important step in shaping tomorrow’s sustainable lifestyles. 📨 Want to get involved? Drop a message to our Candice Richaud and discover more at lnkd.in/dapVUwJe #JoinAPPLiA

We’re often told that “recycled is better” but, in practice, it’s not that simple. Using recycled materials in products comes with complexities that appliance manufacturers face every day: 👉 Recycled materials aren’t always available in the required volumes or consistent quality. 👉 The inclusion of recycled content requires substantial investments in innovation making it often less competitive to virgin material options. These are the day-to-day challenges our industry faces. And that’s why APPLiA is calling for fit-for-purpose sustainability targets under the #ESPR and the upcoming Circular Economy Act. 💬 To explore what this means in practice, we spoke with Sara Demartini, Circularity Policy Officer at our member company Electrolux Group, who shared what it takes to make recycled content work in appliances. ➡️ Swipe through to see the story unfold.

Can an appliance be made from 100% recycled materials? ♻️ 🎙️We sat down with Bruno Vermoesen, from our member company BSH Home Appliances Group to unpack the realities of material selection and the trade-offs involved when designing appliances with recycled materials. 🎥👇

📢 Last week, the latest simplifications to the Carbon Border Adjustment Mechanism (#CBAM) were published in the EU’s Official Journal. 🇪🇺🧾 ✅ We welcome this decision as an important step forward in making CBAM less burdensome for businesses across Europe. ⛔ However, a key piece that determines its effectiveness is still missing: expanding CBAM to downstream products, including home appliances. A CBAM that truly works must include downstream products. Only then can we protect Europe’s climate ambition and its industrial backbone, and ensure it also fits the needs of the home appliance industry.

As the Ecodesign for Sustainable Products Regulation (#ESPR) moves toward full implementation, double regulation remains one of the most serious challenges for EU manufacturers. 🎙️ In our series spotlighting the voices of EU appliance manufacturers, APPLiA member BSH Home Appliances Group, Florian Walbert, explains what double legislation looks like in practice. 🟢 What can the EU do? Adopt a more streamlined approach, without overlapping regulations, to cut these barriers, reduce costs and help the EU appliance industry move faster toward sustainable innovation. Have a look at the full case below 👇

🆕🚨𝐎𝐮𝐫 𝐭𝐚𝐤𝐞 𝐨𝐧 𝐭𝐡𝐞 𝟐𝟎𝟐𝟔 𝐄𝐮𝐫𝐨𝐩𝐞𝐚𝐧 𝐂𝐨𝐦𝐦𝐢𝐬𝐬𝐢𝐨𝐧 𝐖𝐨𝐫𝐤 𝐏𝐫𝐨𝐠𝐫𝐚𝐦𝐦𝐞 💬 "The Programme confirms the EU’s strategic commitment to circularity, digitalisation, and a more competitive industrial base. The push to revitalise the Single Market is encouraging, as is the promise of simplification through initiatives like the Products Omnibus package. But for this agenda to succeed, it must reflect the needs of the full value chain, not just headline sectors. We call for greater recognition of downstream industries like home appliances and remain committed to working with EU institutions to deliver effective, future-ready policies", commented APPLiA's DG @paolofromfar At APPLiA, we stand ready to support this vision, making sure it translates into concrete actions that work for all industries across the value chain. Read the full Work Programme here 👉commission.europa.eu/document/downl…

Today is #HeatPumpDay! 📣 Heat pumps stand out as one of the most efficient ways to heat and cool buildings. They work by creating heat, using renewable energy from the air, water or ground. In home appliances, they power a variety of products; from dryers and water heaters to air conditioners, helping households to cut energy use and emissions. The result is lower costs and a smaller environmental footprint for millions of Europeans. 💬 🎥 Watch our Senior Energy Policy Director, Matteo Rambaldi, explain how with the right framework, innovation can keep growing and heat pumps can help build a cleaner, more sustainable future for everyone. #HomeAppliances #EnergyEfficiency #Sustainability

🔴 LIVE from Strasbourg! Our team travelled to Strasbourg this week to attend the Plenary Session of the @Europarl_EN🇪🇺 Over the past two days, we’ve engaged in a series of insightful meetings on some of the key topics at the centre of today’s EU policy debate, from Omnibus IV, which remains high on the radar, to the #DPP and digitalisation. As discussions unfold, one thing is clear: the prioritisation of Europe’s industrial competitiveness and innovation cannot be taken for granted. 🎯 These exchanges reaffirm the importance of open dialogue and cooperation between institutions and industry to ensure that Europe’s policy framework continues to support all the industries driving the transition. #HomeAppliances

⏰ Save the date! From January 21 to 23, the International Electronics Recycling Congress (IERC) will take place Valencia, and APPLiA is a patron of this flagship event. #IERC is the leading event in the circular economy electronics world bringing together 500+ experts from the electronics recycling community. 👉 Explore the full programme and secure your spot at events.icm.ch/event/IERC2026… @icm_events

Throwback to IFA Berlin 2025, where we met with industry leaders from our member companies to discuss innovation, digitalisation, and the future of Europe’s home appliance sector. In our final episode, Steffen Nagel, Managing Director Sales & Marketing at @Liebherr highlighted how production facilities across Europe are driving the development of long-lasting and energy-efficient products. With cooling and freezing devices running 24/7, improving efficiency means reducing emissions, cutting consumer costs and powering Europe’s transition. The home appliance industry is vital for Europe’s clean and digital transitions. With more than 1 million jobs supported across the continent, the sector combines deep manufacturing roots with new technologies, contributing to sustainability, circularity and Europe’s digital sovereignty. 🎬 Watch the full video 👇 #HomeAppliances #IFA2025

How can sustainability, innovation and digitalisation drive Europe’s home appliance sector forward? A glance back at IFA Berlin 2025, where industry leaders from our member companies reflected on what lies ahead. Sharing his insights, Lars Schubert, BSH Home Appliances Group Chief Operating Officer, pointed to two big advancements for consumers: more intuitive, seamless use of appliances and real savings through AI-driven features and connectivity with energy providers. Beyond the consumer benefits, he underlined what Europe needs to stay competitive: clear and simple rules applied equally to all participants in the market, and a strong framework to drive Europe’s innovation forward. The home appliance industry is at the heart of Europe’s digital and clean transitions. With more than 1 million jobs supported across Europe, the sector combines deep manufacturing roots with new technologies, contributing to sustainability, circularity and Europe’s digital sovereignty. 🎬 Don’t miss the full interview👇 #HomeAppliances #IFA2025

Highlights from IFA Berlin 2025, where we met with industry leaders from our member companies to discuss innovation, digitalisation, and the future of Europe’s home appliance sector. In the newest episode of our interview series, @h_bulgurlu CEO of @BekoCorporate & President of APPLiA, emphasised how the industry is entering a decisive phase. Smarter sensors and AI are making appliances more efficient and intuitive, cutting water and energy use while saving consumers’ most finite resource: time. Equally, he underlined that investing in reskilling and lifelong learning will ensure Europe’s workforce remains at the forefront. The home appliance industry is at the heart of Europe’s digital and clean transitions. With more than 1 million jobs supported across Europe, the sector combines deep manufacturing roots with new technologies, contributing to sustainability, circularity and Europe’s digital sovereignty. 📽️Check out the full interview👇 #HomeAppliances #IFA2025