ASUG

ASUG’s Apparel, Footwear, and Fashion Community brings together practitioners navigating some of the industry’s toughest overlapping challenges: tariff shifts, supply chain volatility, AI adoption, and evolving consumer expectations. The value is peer-to-peer and practical, with supply chain directors, IT leaders, and sustainability managers sharing what’s actually working at their organizations instead of recycling conference talking points. The community is kicking off new conversations this year. Read more: bit.ly/3OBIZhC

Episode 3 of Hot Seat just dropped! 🔥 This round, Olivia Moreno sat down with Annabelle Lamb, ASUG Associate Producer, to break down everything you need to know about ASUG Pre-Conference Seminars at SAP Sapphire. She answered it all — and survived the heat. 💡 Pro tip: ASUG members save $200 on ASUG Pre-Con Seminar fees. Already registered for SAP Sapphire? You can add a Pre-Con directly to your existing registration. Hit play and then grab your spot. 👇 bit.ly/4tQWjyZ

A recent BTP Design Lab webinar made the case that @SAP's AI tooling on BTP has matured well past proof-of-concept territory, with HANA Cloud handling vector search and predictive modeling, Generative AI Hub centralizing access to 40-plus foundation models, and a tabular AI foundation model that returns predictions from a single SQL function call. Take a closer look at SAP’s AI stack: asug.com/insights/a-clo…

The Joy of Imbalance: Why AI's Biggest Enterprise Problem Isn't Technology, It's People Ferose V R, SVP and Head of SAP Institute for Product and Engineering, argues that the gap between enterprise AI investment and measurable business impact comes down to organizational structure, “command-and-control” hierarchies that slow experimentation, and workforces where only a small minority are genuinely ready to drive adoption. His prescription is to identify the employees most motivated to experiment, give them room to run, and let early wins build the momentum that broader adoption requires. 💡 Explore the human side of AI adoption: bit.ly/4cYlGsA

ASUG’s 2026 Pulse of the SAP Customer research finds S/4HANA still dominating strategic focus and investment, cost optimization tightening its grip as the top organizational challenge, and AI/ML rising fast in perceived importance while actual adoption remains measured and cautious. The full findings are now available for ASUG members looking to benchmark where their priorities and challenges stand against their peers. Explore the full benchmark findings 📊: bit.ly/47mRDXX

@SmartRecruiters is now integrated with @SAP SuccessFactors HCM, giving enterprise recruiting teams a single login, unified navigation, and automatic synchronization of job families, cost centers, and user permissions across both platforms. SAP's longer-term roadmap extends well beyond a cleaner hiring experience, positioning the combined platform as infrastructure for organizational readiness across the full SAP Business Suite. Get the full breakdown 🔍 bit.ly/47EubW8

This week: Payments can make or break your SAP S/4HANA transformation. New ASUG Research shows payments are no longer a back‑office detail. They are a strategic decision point in S/4HANA and finance transformation journeys. Join ASUG Research + J.P. Morgan for a data‑driven conversation on: 🔍 Where SAP customers really are with payments modernization ⚠️ What’s slowing progress 🔗 Why bank connectivity remains the biggest hurdle Featuring insights from: Blake Baltazar Santiago Alcaraz Sanchez (J.P. Morgan) Kolja Ewering (SAP) If payments are on your SAP roadmap, you won’t want to miss this. 👉 Save your spot: bit.ly/4uDMfcX #ASUG #SAP #JPMorgan #SAPS4HANA #S4HANA

When @SAP introduced S/4HANA, legacy functions that weren’t yet rebuilt natively were carried forward as Compatibility Packs, transitional use rights with built-in expiration dates. SAP has now confirmed the final deadline for those use rights is approaching with no further extensions — are you affected? bit.ly/4tZHom6

Heartland Dental takes on the operational complexity of running a practice so the dentists it supports can stay focused on clinical work. That model only works if the people managing day-to-day operations have tools that help them. The organization replaced a sprawl of separate applications with a single SAP Work Zone platform that assigns, prioritizes, and tracks daily responsibilities across nearly 2,000 locations. Learn more: asug.com/insights/how-h…

What does it take to pull off the premier SAP for Utilities, Presented by ASUG conference? Our Director of Experiences, Kara Hughes, is already on the ground in San Antonio making sure every detail is right — for YOU. Marketing Director Mike Callahan caught up with her for a little behind-the-scenes preview of what's coming October 7–9. Trust us, you'll want to see this. 👇 Ready to be part of it? Registration is officially live! Secure your spot at SAP4U today. bit.ly/4sjk5m0

Cyber threats targeting @SAP environments are evolving—fast. ASUG spoke with Juan Perez-Etchegoyen, CTO at @Onapsis, about where customers are falling short in securing cloud and hybrid landscapes, and why organizations that embed security into their transformation strategy move faster and with greater confidence. In this interview, he shares insights on: - How the SAP threat landscape is shifting - The risks customers are underestimating - Aligning SAP security with enterprise risk management - What effective threat detection and response looks like Read the full interview to learn which SAP applications are most targeted, and how to better protect your business-critical systems: bit.ly/4luLE9r

New insights from the ASUG Pulse of the SAP Customer Research show that SAP customers are balancing major priorities simultaneously: SAP S/4HANA adoption, budget pressures, and growing cybersecurity concerns. On the latest episode of ASUG Talks, ASUG Research Director Marissa Gilbert and CEO & Chief Community Champion Geoff Scott discuss three key themes from the research and what they reveal about how the SAP community is navigating both perennial and emerging challenges. 🎧 Listen wherever you get your podcasts: bit.ly/4bEqhhm

@SAP’s Jay Xiong used a composite company example to show why most enterprise AI programs fail. The most revealing moments are the ones that go wrong: an invoice processing tool that could not resolve exceptions because it had no connection to the ERP, and an autonomous order fulfillment agent that collapsed when it hit real production data. He argues that organizations anchored to specific, measurable business outcomes and willing to build capabilities in a deliberate sequence will outperform those chasing the latest paradigm. Get the details: asug.com/insights/insid…

This week: Payments can make or break your SAP S/4HANA transformation. New ASUG Research shows payments are no longer a back‑office detail. They are a strategic decision point in S/4HANA and finance transformation journeys. Join ASUG Research + J.P. Morgan for a data‑driven conversation on: 🔍 Where SAP customers really are with payments modernization ⚠️ What’s slowing progress 🔗 Why bank connectivity remains the biggest hurdle Featuring insights from: Blake Baltazar Santiago Alcaraz Sanchez (J.P. Morgan) Kolja Ewering (SAP) If payments are on your SAP roadmap, you won’t want to miss this. 👉 Save your spot: bit.ly/4uDMfcX #ASUG #SAP #JPMorgan #SAPS4HANA #S4HANA

Utility leaders are under pressure to modernize foundational systems, but customers still notice every interaction. A transformation that only improves back-end systems may succeed technically, but it can feel invisible to the people who pay bills and rely on your service. Download our latest eBook, "Quick Wins, Strategic Gains: Modernizing Billing, Payments, and the Customer Experience During SAP Transformation," produced alongside @InvoiceCloud, to learn how utilities are modernizing billing and payments during @SAP transformation, delivering improvements customers can actually see: bit.ly/4ck8yxx

@SAP has confirmed the final deadline for S/4HANA Compatibility Pack use rights, with no further extensions. If you’re not sure what Compatibility Packs are or whether your system relies on them, this breakdown covers what’s expiring, when, and what to do next. bit.ly/4tZHom6

When S/4HANA launched, roughly 100 legacy functions were carried forward as Compatibility Packs, temporary use rights designed to give customers time to migrate to successor capabilities. @SAP has now set the final expiration date and confirmed no additional extensions are coming. Here’s what you need to know: bit.ly/4tZHom6

New ASUG research shows SAP BTP adoption is maturing: overall usage has stabilized while interest from new organizations is growing, signaling a shift from broad experimentation to more targeted, value-driven deployment. Integration stands out as the only BTP component seeing consistent growth in both familiarity and perceived importance, reinforcing its role as a foundational piece of any @SAP landscape. 💡 bit.ly/4kKtfVn

The SAP talent pipeline problem is well-documented: 36% of ASUG member organizations say keeping pace with the skills required for new technology is a significant challenge. ASUG Campus Connect is one answer, bridging companies hunting for SAP-ready hires with universities actively training students in BTP, S/4HANA, and business process fundamentals. Vishal Shah, Associate Professor of Information Systems and Director of the SAP University Alliance Program at Central Michigan University, shared how the program works and what it takes to build a genuine talent pipeline. Learn more: bit.ly/3MYPJpv

At @SAP's recent Enterprise Architect Learning Forum, author and advisor Rishad Tobaccowala argued that most leaders still underestimate how structurally different AI is from every prior technology. Where past innovations extended human capability, AI introduces a parallel form of cognition operating at speeds no organization can match. Chasing efficiency gains, he warned, misses the larger existential reckoning AI demands of every organization. Read more: bit.ly/4unQ0Tx