People being mad at the possibility of AI, I get it, but we don't know for sure if or how it was used, and even if it was, it is integrated into many corporate creative workflows these days. That doesn’t mean humans are not doing any work. The fact is AI is already embedded in the tools professionals use every day. Software like Adobe’s suite, the industry standard across creative fields, includes features such as content aware fill in Photoshop, generative recolouring in Illustrator, auto reframing in Premiere Pro, and speech enhancement in Audition. Nearly every competing platform has similar capabilities. Expecting corporate design teams not to use tools that streamline their workflow is unrealistic. It is fair to criticise how generative AI was originally trained, and it's impact on the environment but the reality is that these tools are now part of everyday professional practice. Using them does not mean the human effort disappears. Designers still spend hours developing concepts, refining visuals, aligning branding, and assembling a cohesive final product. No one simply types a prompt and receives a finished, polished corporate TV intro in minutes. These outputs are the result of collaboration, iteration, and creative decision making by a team, not a single button press. If the process were that effortless, companies would not employ entire teams. The presence of a team itself reflects the level of human input required. AI features may assist with efficiency, but they don’t replace the need for creative direction, judgement, or craftsmanship. There are legitimate concerns around AI, including environmental costs, data sourcing ethics, and misuse of likeness or intellectual property. Those issues deserve attention. At the same time, businesses adopting tools that make work more efficient is nothing new. This is how technology has always progressed, and it is already widely used by individuals and organisations alike. If someone wants to dismiss creative work as “AI made”, that is their choice. But whether AI tools were used or not, real people still did the work, made the decisions, and brought the final piece together, and they deserve credit for that. Using AI doesn’t erase human creativity or effort. At this point, there will always be someone ready to label any piece of creative work as AI, regardless of whether it is true. Because of that, the claim has lost a lot of its weight. Also most people reading those criticisms simply do not see the issue in the same way, especially when they themselves use AI in everyday life to help with their daily workflows either at work or in life and see it as just another tool that helps them. Without proof, these accusations are just opinions, and the line people are trying to draw matters less and less to most people. I understand why some people are against AI, but at this point it is unrealistic to expect corporations, especially those in competitive industries, not to use tools that improve efficiency. At the same time, unless a company openly states it, we cannot know for certain when or how AI has been used. What matters is that teams are still being employed and producing this work. Companies like Change2561 clearly still rely on teams of people to create and deliver these projects, and those teams are simply using the tools available to meet the demands of their industry. We do not live in a world where corporations have unlimited budgets, so they work within their constraints, balancing time, resources, and talent. There is also no indication of widespread layoffs at Change2561, which suggests they are not replacing their workforce with AI, but rather integrating it into existing workflows. AI is here to stay, that is an undeniable truth at this point, but that should not mean we diminish the work of creatives when we do not know for certain if or how AI was used, and it is clear it was not a simple push of a button and they were done. AI or not, human work and effort still went into making the intro. The intro is epic, and honestly, Change2561 has done a great job putting this whole series together. Everyone who worked on it deserves credit and praise.
