InGear

InGear is excited to announce we’re expanding our social media presence to deliver more of the latest and greatest updates from the #proAV world and beyond! Follow us on Bluesky at @avbuzz.bsky.social for updates, client news, AV tips, and more!

Our offices will be closed Nov. 28-29 for the Thanksgiving holiday. We hope you have a wonderful day with good people and good food!

Sennheiser's David Missall, Insights Manager Consultants & Technical Application Engineer Manager goes in depth with AV Technology to imagine what the future looks like for meeting rooms in the near and far term. Read the full article at ow.ly/PQU050U7z74.

Do you have a unique take on industry trends? What about insights into topics that affect your brand? You have a voice, and we want to make sure it gets heard! Connect with us today to learn how to harness thought leadership to become a key part of your corporate identity.

Case studies are an influential marketing tool. According to the Content Marketing Institute, 73% of the most successful content marketers use case studies. What makes a compelling case study? Glad you asked. Learn here: ow.ly/vwgJ50U7y2u

With the shift from copper to fiber, the potentials of home entertainment are rapidly expanding. Cody Crossland, VP of Sales at Blackwire Designs, offered his insights into what the future of home installs means for the pro AV industry. Read more here: ow.ly/uE3F50U7oOJ

Advertising is crucial to any effective marketing campaign. But beyond that, there’s a lot of value in building relationships with media editors and sales reps to boost your coverage - and make the most of your ad spend. Read more: ow.ly/T6wg50U3B3f

Cheers to the 2024-2025 AIMS board of directors! These individuals will lead the effort toward a standards-based IP infrastructure for professional media, including the promotion of #IPMX friendly solutions for pro AV. Learn more here: ow.ly/NMe750U3B0X

Join #AVIXA's Rising Professionals Council for a can’t-miss mentorship opportunity for AV pros! Connect with industry leaders, gain insights, and discover strategies for career growth in this interactive webinar. Register now: ow.ly/aC2l50U3ASy

Congrats to BenQ and Legrand AV for their wins at the 2024 ResTech Innovation Awards! This award recognizes solutions that redefine industry standards, highlighting the impactful role of product innovation in the residential technology sector. Read more: ow.ly/hkvw50U0WAz

Congrats to our client BenQ on their victories in the Tech & Learning’s 2024 Awards of Excellence: Back to School Awards! The BenQ Board RP04 and the LH650 SmartEco 2.0 Projector won awards in multiple categories, including Higher Education. Read more: benq.com/en-us/educatio…

Need help planning for #ISE2025? InGear provides support for all stages of the trade show experience, and helps your team book the coverage you worked so hard to gain. Reach out to us today to learn more and make your ISE a success!

Meet the newest member of the InGear team, Chloe Hildeman! Chloe is our account executive, and when she’s not helping clients reach their goals, she enjoys walking off the beaten path. Read more about her approach to marketing and other interests here: ow.ly/lqiT50TVKQc

Happy Halloween #AVTweeps! We wish you all a safe and spooky evening filled with fun (and lots of candy, too)!

With 2025 on the horizon, you need to be thinking about your content plans for Q1 and beyond. Instead of letting valuable editorial and other media opportunities pass you by, reach out to our team today and find out how we can expand your coverage in the new year!

With so much technology around us, disconnecting can be good for your health. If you’re not wired to meditate, our writer Jessaca swears by puzzling. She’s currently taking on 1,000 piece puzzle. How do you disconnect and rest your brain?

David Missall, insights manager with our client Sennheiser, spoke with System Contractor News and shared his thoughts on how ceiling microphones are enhancing the hybrid meeting experience for collaborators working both remotely and onsite. Read more: ow.ly/SPAM50TQlxh

Outside of advertising, how often did your brand appear in the media this month? Media coverage is key to growing your brand. Every month there are multiple media opportunities available. Let’s chat if more media coverage is your goal!

What are you reading? Our writer currently has The Immune Mind by Dr. Monty Lyman on her sidetable.

Don’t have any new content to pursue? Refreshing, editing, and even repurposing old marketing content has incredible value. Improving on your existing blogs and thought leadership articles can improve rankings and audience engagement, according to Content Marketing Institute.