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Web3 vs Web3 Gaming (this was not written or edited by AI)
Reflecting in the shortest way possible after being humbled and deeply thinking about fundamentally growing back our business which will take a lot of effort, persistence and survival skills in this tough market.
Early crypto cycles were dominated by store of value, which was mostly just Bitcoin.
When Ethereum opened the door to applications, the narrative shifted. The cycle became about speculating on who would build something valuable on-chain.
In reality, the biggest winners ended up being exchanges, DEXs, and trading infrastructure, or what some would call sophisticated gambling rails via perps etc.
Then a new class of instant token launch platforms made it incredibly easy for anyone to spin up a token. The boring truth liquidity fragmented and most of the energy moved toward the attention economy. Everyone was addicted to gambling.
Why? We have all the tools and content creating abilities for short term attention but we forget it’s extremely hard to keep up with that without real fundamentals growth underneath, attention fades quickly.
This cycle, Web3 gaming wasn’t just competing with other games. It was competing directly with the new wave of attention economy. Thousands of tokens launched daily, which were listed first and preferred by the vast majority due to an indirect addiction to gambling (that is another topic).
I agree, and have been humbled by the reality: attention-driven products move fast, teams stay lean, and treat marketing as the main lever for growth.
Games are very different. They have always been extremely capital-intensive businesses that require persistence, long development cycles, and the ability to survive mistakes till you make it (most gaming companies or teams have to work together for years till the deliver a hit).
When you are competing with products that can pivot overnight and flood the market with content, winning in the short term becomes extremely difficult.
So what could change this dynamic for Web3 gaming?
Beyond market cycles, something very very boring as it’s talked about every day but it is true: it is called AI.
In just the last 45 days, the pace of AI development for production ready code has massively increased execution capability of teams that have deep dived. It may sound boring, but the productivity multiplier is starting to become mind boggling, and this is only the beginning. Keep in mind, it’s still not there but keeping the growth K factor on how AI is moving I won’t be surprised in 2-3 quarters we would be developing at unbelievable speed.
I was proud of having a large quality team with a good culture in the past (150+>, however now after making some painful cuts, restructuring development processes under extreme pressure, we see this might be a blessing but a lot needs to be happen before we can declare any sort of big victory.
In a nutshell AI keeps reducing the cost of building, iterating, smaller teams may finally get the leverage they need to compete with projects that currently win purely because they have massive war chest to deploy to take over your screens.
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