AZUR GAMES

Many publishers are shifting away from high-risk new launches and doubling down on established games with existing audiences and steady revenue. Fewer are willing to invest months polishing unproven titles with no guaranteed return. So, how do you approach development when new launches are riskier than ever, and legacy games weren’t built for longevity? We explore this in our new article for PocketGamer 🔗pocketgamer.biz/how-developers…

Nowadays, to get real results from ad monetization, you have to really dig into how your mediation works, especially how it functions within your actual game. It’s no longer just about setting up a waterfall – it’s about optimizing the entire ad flow from the inside. 🔗azurgames.com/blog/the-nuanc…

FLEXUS Studio shared the dev story of Train Miner – a game that had no references at the start and mid retention, but became one of the studio's key projects. 🔗pocketgamer.biz/sometimes-feel…

⚡️We’ve launched an open version of our internal analytics system, Azur Games Analytics. It’s now available to all studios, with early adopters receiving free access as part of the initial onboarding wave. We originally developed the platform for our own midcore and hybrid-casual projects, as well as for partner studios in publishing. Now, external developers can also access Azur Games Analytics — a system battle-tested across hundreds of live projects. 👇Read more and sign up! 🔗azurgames.com/blog/azur-game…

We built Rollance thinking realistic vibes would lower CPI. Big win: its custom physics engine clicked with hardcore gamers! Loyal players & high retention followed, but creating content for a game like this takes way more time and effort than usual. 🎮 🔗azurgames.com/blog/what-real…

Exploring Kingdom Clash heroes: their role in shaping the world, if bold visuals drive popularity, and whether to tweak old faves or build new ones. Dive in! 🔗azurgames.com/blog/creating-…

PvP Arena is the heart of our game, Kingdom Clash, but we're also leveling up our PvE campaign to make it more thrilling and boost player retention. 🏰 Check out the details in our blog. 🔗azurgames.com/blog/increasin…

Sensor Tower recently dropped a big report on the mobile industry — lots of interesting insights and numbers backing up some of our theories. 🏆 Plus, we're ranked #1 among game publishers worldwide by downloads. Keep it up! 🔗azurgames.com/blog/sensor-to…

We spontaneously decided to check if the golden cohort effect exists in mobile games. We're mainly focused on long-term projects, so it's not critical for us, but it was interesting to take a quick look. ✍️First findings on our blog. 🔗azurgames.com/blog/is-there-…

Our game Kingdom Clash started as a typical battler with basic mechanics, and evolved with updates. We tested ideas — some failed, some succeeded, but focusing on campaign challenges and PvP boosted monetization. 👇Here’s what we did & learned. 🔗azurgames.com/blog/how-we-im…

The number of junior analyst candidates has hit an all-time high but experience in analytics or coding doesn’t always mean a good fit for game dev. For us, logical thinking & a product mindset matter most. A few thoughts in this short article. 🔗azurgames.com/blog/how-gamed…