ActiveCampaign

New @Supermetrics report says 41% of marketers feel confident analyzing their data. But only 33% can actually activate it. That gap is where most marketing programs stall. Reporting works with historical aggregates. Activation works with individual signals, in real time, while the customer is still in the moment. Most AI ends up used for copywriting because it's easy. The harder, more valuable problem is deciding what to do next, for which customer, and actually doing it automatically. That's why we believe AI shouldn't just be a layer on top of your data, it should act on it.

Your email list called. It wants out. Migrate everything to ActiveCampaign automatically, for free, in just a few clicks. Your automations, templates, and campaigns included. No starting over. And no excuses 💁‍♀️

@Coach_Eisy @HubSpot the best invention ever, we won't argue 😉

There have been tons of wonderful inventions over the years. Thinking the AC might be the best. Could be others. But, by far, the worst invention ever is @HubSpot

Active Intelligence 2.8 builds from your brand, your voice, and your top campaigns. That includes the documents you already have sitting on your desktop. Upload your marketing brief, describe what you need, and the first draft arrives already looking and sounding like you built it. No translating your strategy into a prompt from scratch. No generic starting point. Just a campaign you'd put your name on. 👉 Try it yourself: Here is my marketing brief for [your upcoming campaign]. Build me an email campaign based on this brief.

When every platform bolts on the same AI features, your marketing starts to sound like everyone else's. Active Intelligence is built to make personalization as easy as asking for it.

@DeeJaySeanG @Mailchimp We are sorry to hear that you've had such a bad experience! ActiveCampaign makes it very easy to switch over. If you are interested, we offer a free trial. We are here to help, however we can. activecampaign.com/switch-to-acti…

Just deleted @Mailchimp and it feels great. Open rates were awful and customer service didn’t value me. Waste of time and money.

We just won a 2026 Sammy Award from Business Intelligence Group, recognized in the Growth Catalyst category! 🎉 The win is a reflection of Active Intelligence, the engine behind everything we've been building: AI agents that build campaigns, automations, and segments from plain-language prompts, predictive features that adapt to each contact in real time, and a workspace that lets marketers move from idea to live campaign without getting buried in setup. Thanks to our customers for being the proof behind the win! Link to learn more 👇 bit.ly/4eDkOKg

Don didn't want to settle for mid-teen open rates. So he didn't. He switched to ActiveCampaign and his prospect open rates doubled to the mid-30s and 40s. For his students and alums, they climbed to 50 to 60 percent. His word for it: transformative.

No more starting from a blank slate. Active Intelligence 2.8 builds from your brand, your voice, and your top campaigns, so the first draft already looks and sounds like you built it. All it took to build this spring sale campaign for Lookbook Clothing was one prompt and a website reference. Try it yourself with this prompt: Create a spring sale email for my clothing brand. Reference my website at [your URL].

We could tell you ActiveCampaign is worth the investment. Or we could just let Donald G. Purdy, M.A. from University at Albany do it. 👇

What if AI could start from your best work? The newest version of Active Intelligence pulls from your past campaigns and templates. Let it learn your voice through Brand Kit and Custom Instructions. Build a full campaign from a single prompt, without spending time starting from zero. Active Intelligence 2.8 builds from your brand, your voice, and your top campaigns, so every touchpoint already looks and sounds like you. The kind of campaigns you'd put your name on. Watch the overview video to see what's new ⬇️

Email feels spammy when it's built on guesses, or worse, AI that was bolted on as an afterthought. The same message, the same send time, the same "personalization" that's really just a first name in the subject line. When your emails are built on your actual contact data, that's when they stop reading as spam. Active Intelligence learns when each individual contact is most likely to open and sends at exactly that moment, driving 17% more clicks on average. It surfaces the segments worth targeting, which would take forever to do manually. And because the AI is woven into the platform rather than added on top of it, every decision it makes is backed by what's already working in your account. Get more personal, more precise, and make sure your platform is actually built to help you do both.

Who wants their open rates to triple? 🙋‍♀️ Donald G. Purdy, M.A. from University at Albany, shares how he achieved exactly that ⬇️

Nightmare fuel: switching between three email platforms in three years 😱 It happens more than anyone wants to admit, and Mason Cosby and Evan Cox of Scrappy ABM will tell you it's exactly as painful as it sounds. The lesson wasn't about which platform was better. It was about how they were making the decision in the first place. Picking a tool based on what your business needs today almost guarantees you'll be migrating again sooner than you think. And if you've ever been through a platform migration, you know that getting it right the first time is worth every bit of the research upfront. As Evan wisely puts it: "Don't buy for today. Don't choose for today. Build with something that will grow with you as you scale." ⬇️

Knowing your open rate is one thing. Knowing it's 22.2% above your industry average is another. Active Intelligence gives you the context your campaigns have always been missing, without the manual research to get there. 😌

When you're managing 50 to 75 automations per client with 500 message types, you can't manually check whether message 15 in a campaign is performing. That's not a bandwidth problem, it's a scale problem. John Copeland of eduConverse and Michael McMillan of Financialize both hit that wall, and both found the same answer. Active Intelligence finds what you can't dig into yourself, surfaces it, and lets you act on it. Our VP of Partner Growth, Jonathan Petrino, asked them about it firsthand!

If you've ever looked at AI-generated content and thought "this says nothing", Sean has a name for that. And on June 24th, he's walking through the system he built specifically to avoid it. Join us and learn how to move fast without your content paying the price. Register here: bit.ly/4gbwqoR

Ever need to pull together a quick performance update for your team but dread building the report? ✔️ Active Intelligence turns that into a single prompt and hands you a chart, a breakdown by device, and a recommended next step all at once. No more piecing it together across four tabs before a last minute meeting.

Emanuel Cinca was spending $1,000 a month on reporting. Getting clean data from his newsletter stack required manual exports, pivot tables, and hours of work just to get a straight answer. He got to the point where he needed to figure out a different, more efficient way to report. He spent 30 hours building his own analytics dashboard with AI as his development partner. The total cost today: under $10 a month in hosting fees. Here's a step-by-step guide to building it yourself: 🤔 The problem he was solving: Clean subscriber data requires reconciling multiple sources, UTM parameters, churn calculations, cost per engaged subscriber, not just initial sign-ups. Without easy access to that data, decisions slow down. As Emanuel puts it: "If you have to put in too much work to get that data, you're less likely to use it frequently. So you make less informed decisions." 📊 What the dashboard revealed: Once it was running, the data showed something he hadn't been able to see clearly before. His generic paid campaigns were churning new subscribers at 40 to 45%. His more targeted campaigns were churning at around 30%. That gap had always existed. He just hadn't had fresh enough data to catch it in time to act on it. 🦾 How he built it: He had minimal coding experience. His approach was to describe the problem to AI in plain language, ask it to confirm whether a solution was possible, and then build step by step with AI handling the code and guiding the infrastructure setup. Google Cloud for hosting, Python for the backend, a web-based frontend his whole team could access through their existing Google Workspace login. 📖 His biggest lesson: Be extremely specific. "It's better to repeat yourself and say too much rather than not enough." Vague inputs produce vague outputs. Name the exact field, the exact date parameter, the exact metric every time. ✅ The result: The dashboard now processes thousands of subscriber interactions daily, calculates true cost per lead by accounting for early unsubscribes, and tracks churn by campaign automatically. $1,000 a month became under $10. And the decisions that used to wait for a Friday reporting session now happen in real time.

G2's Summer 2026 awards are out, and three results stood out: Best Estimated ROI, Fastest Implementation, and Easiest Admin. Those results are consistent with what we hear from customers directly. 83% of surveyed customers report seeing ROI within their first year, with an average of 10 hours saved per week. Fast time to value and low administrative overhead aren't features, they're the foundation the platform is built on. Thank you to every customer who took the time to share their experience on G2. 💙